{"id":392776,"date":"2020-12-03T09:03:42","date_gmt":"2020-12-03T14:03:42","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=392776"},"modified":"2020-12-03T09:03:42","modified_gmt":"2020-12-03T14:03:42","slug":"mattel-announces-multi-year-global-licensing-agreement-with-pgs-entertainment-and-technicolor-animation-for-gus-the-itsy-bitsy-knight","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-announces-multi-year-global-licensing-agreement-with-pgs-entertainment-and-technicolor-animation-for-gus-the-itsy-bitsy-knight\/","title":{"rendered":"Mattel Announces Multi-Year Global Licensing Agreement with PGS Entertainment and Technicolor Animation for \u201cGus \u2013 The Itsy Bitsy Knight\u201d"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Mattel Announces Multi-Year Global Licensing Agreement with PGS Entertainment and Technicolor Animation for \u201cGus \u2013 The Itsy Bitsy Knight\u201d<\/b><\/p>\n<p>EL SEGUNDO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMattel, Inc. (NASDAQ: MAT) today announced that it has entered into a multi-year global licensing agreement with PGS Entertainment, the award-winning kids entertainment distributor, for the upcoming animated preschool series, produced and owned by Technicolor Animation Productions, \u201cGus \u2013 The Itsy Bitsy Knight,\u201d scheduled to premiere on broadcasters across the globe in 2021. Through this agreement, Mattel has the licensing rights to create a full line of Fisher-Price toys based on the property, including figures, playsets, plush, vehicles and more, which is expected to launch in 2022.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20201203005354\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201203005354\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201203005354\/en\/843778\/4\/GUS_FINAL.jpg\" alt=\"Mattel, Inc. announced that it has entered into a multi-year global licensing agreement with PGS Entertainment, for the upcoming animated preschool series, produced and owned by Technicolor Animation Productions, \u201cGus \u2013 The Itsy Bitsy Knight.&quot; (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Mattel, Inc. announced that it has entered into a multi-year global licensing agreement with PGS Entertainment, for the upcoming animated preschool series, produced and owned by Technicolor Animation Productions, \u201cGus \u2013 The Itsy Bitsy Knight.&#8221; (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\n\u201cGus \u2013 The Itsy Bitsy Knight\u201d is a comedy adventure series based on a story created by Dankerleroux and Fran\u00e7oise de Guibert for Editions Gulf Stream. Presented in CGI animation, the show, which will initially consist of 52 11-minute episodes, will follow a small grasshopper-sized boy named Gus who wishes to become the greatest knight in all the kingdom of Karamel, a medieval setting with a modern twist. Armed with his laser sword and mounted on his electric pony, Gus will never miss an opportunity to pursue adventure and win the day.\n<\/p>\n<p>\n\u201cWe are always looking for new properties that offer strong, toyetic qualities. From the moment we first saw the world of \u2018Gus \u2013 The Itsy Bitsy Knight,\u2019 we were drawn to its compelling story,\u201d said Nick Karamanos, SVP of Entertainment Partnerships, Mattel. \u201cWe look forward to partnering with the PGS team to develop a range of preschool toys that will bring this new property to life and engage kids through play.\u201d\n<\/p>\n<p>\n\u201cWe\u2019re extremely pleased with the developments on \u2018Gus \u2013 The Itsy Bitsy Knight,\u2019 and with having Mattel on board,\u201d said Philippe Soutter, Co-Founder, PGS Entertainment. \u201cWith leading broadcasters already set up across the world, we\u2019re certain that Gus will bring massive success to both broadcasters and licensees. Having a partner like Mattel to expand the Gus universe is a big milestone for the brand\u2019s growth.\u201d\n<\/p>\n<p>\n\u201cWe\u2019re very excited about this new partnership with Mattel on the property,\u201d said Sandrine Nguyen, Managing Director, Technicolor Animation Productions. \u201cSeeing some early concepts from them, we know that the Mattel team really understands the brand DNA and unique modern-meets-medieval universe. We think kids all over the world will absolutely love what they\u2019re creating.\u201d\n<\/p>\n<p><b>About Mattel<\/b><\/p>\n<p>\nMattel is a leading global toy company and owner of one of the strongest catalogs of children\u2019s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas &amp; Friends\u00ae, UNO\u00ae and MEGA\u00ae, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.\n<\/p>\n<p><b>About PGS Entertainment <\/b><\/p>\n<p>\nPGS Entertainment is an award-winning, international brand-management company focused on kids and family content, targeting broadcast, home entertainment, digital, licensing, and merchandising.\n<\/p>\n<p>\nSince its inception in 2008, PGS has been a partner to leading IP owners, providing strategic international media distribution for properties such as The Little Prince, Iron Man, Super 4, the Playmobil\u00ae series, the Jungle Bunch, Miraculous, and Alvinn!!! and the Chipmunks. Today, PGS is one of the largest providers of animated media content to leading broadcasters and partners around the world.\n<\/p>\n<p><b>About Technicolor Group <\/b><\/p>\n<p>\nTechnicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Its world-class research and innovation laboratories enable it to lead the market in delivering advanced video services to content creators and distributors. It also benefits from an extensive intellectual property portfolio focused on imaging technologies. Its overarching commitment: supporting the delivery of exciting new experiences for consumers in theaters, homes, and on-the-go. For more information, visit: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.technicolor.com&amp;esheet=52341913&amp;newsitemid=20201203005354&amp;lan=en-US&amp;anchor=www.technicolor.com&amp;index=1&amp;md5=65313cd32fd956675e20b6c11e5df93b\">www.technicolor.com<\/a>.\n<\/p>\n<p>\nTechnicolor shares are on the NYSE Euronext Paris exchange (TCH) and traded in the USA on the OTCQX marketplace (TCLRY).\n<\/p>\n<p>\nMAT-CORP\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201203005354r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201203005354\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201203005354\/en\/<\/a><\/span><\/p>\n<p><b>News Media<br \/>\n<\/b><br \/>Danit Marquardt<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Danit.Marquardt@Mattel.com\">Danit.Marquardt@Mattel.com<br \/>\n<\/a><\/p>\n<p>\nKelly Powers<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Kelly.Powers@Mattel.com\">Kelly.Powers@Mattel.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Online Entertainment Film &amp; Motion Pictures Family Specialty Consumer General Entertainment Parenting Retail TV and Radio Children Licensing (Entertainment)<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201203005354\/en\/843778\/3\/GUS_FINAL.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Mattel, Inc. announced that it has entered into a multi-year global licensing agreement with PGS Entertainment, for the upcoming animated preschool series, produced and owned by Technicolor Animation Productions, \u201cGus \u2013 The Itsy Bitsy Knight.&#8221; (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Mattel Announces Multi-Year Global Licensing Agreement with PGS Entertainment and Technicolor Animation for \u201cGus \u2013 The Itsy Bitsy Knight\u201d EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211; Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a multi-year global licensing agreement with PGS Entertainment, the award-winning kids entertainment distributor, for the upcoming animated preschool series, produced and owned by Technicolor Animation Productions, \u201cGus \u2013 The Itsy Bitsy Knight,\u201d scheduled to premiere on broadcasters across the globe in 2021. Through this agreement, Mattel has the licensing rights to create a full line of Fisher-Price toys based on the property, including figures, playsets, plush, vehicles and more, which is expected to launch in 2022. This press release features multimedia. View the full release here: &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-announces-multi-year-global-licensing-agreement-with-pgs-entertainment-and-technicolor-animation-for-gus-the-itsy-bitsy-knight\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mattel Announces Multi-Year Global Licensing Agreement with PGS Entertainment and Technicolor Animation for \u201cGus \u2013 The Itsy Bitsy Knight\u201d&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-392776","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mattel Announces Multi-Year Global Licensing Agreement with PGS Entertainment and Technicolor Animation for \u201cGus \u2013 The Itsy Bitsy Knight\u201d - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-announces-multi-year-global-licensing-agreement-with-pgs-entertainment-and-technicolor-animation-for-gus-the-itsy-bitsy-knight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Announces Multi-Year Global Licensing Agreement with PGS Entertainment and Technicolor Animation for \u201cGus \u2013 The Itsy Bitsy Knight\u201d - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mattel Announces Multi-Year Global Licensing Agreement with PGS Entertainment and Technicolor Animation for \u201cGus \u2013 The Itsy Bitsy Knight\u201d EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211; Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a multi-year global licensing agreement with PGS Entertainment, the award-winning kids entertainment distributor, for the upcoming animated preschool series, produced and owned by Technicolor Animation Productions, \u201cGus \u2013 The Itsy Bitsy Knight,\u201d scheduled to premiere on broadcasters across the globe in 2021. Through this agreement, Mattel has the licensing rights to create a full line of Fisher-Price toys based on the property, including figures, playsets, plush, vehicles and more, which is expected to launch in 2022. This press release features multimedia. View the full release here: &hellip; Continue reading &quot;Mattel Announces Multi-Year Global Licensing Agreement with PGS Entertainment and Technicolor Animation for \u201cGus \u2013 The Itsy Bitsy Knight\u201d&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-announces-multi-year-global-licensing-agreement-with-pgs-entertainment-and-technicolor-animation-for-gus-the-itsy-bitsy-knight\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-03T14:03:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20201203005354\/en\/843778\/4\/GUS_FINAL.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-announces-multi-year-global-licensing-agreement-with-pgs-entertainment-and-technicolor-animation-for-gus-the-itsy-bitsy-knight\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-announces-multi-year-global-licensing-agreement-with-pgs-entertainment-and-technicolor-animation-for-gus-the-itsy-bitsy-knight\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Mattel Announces Multi-Year Global Licensing Agreement with PGS Entertainment and Technicolor Animation for \u201cGus \u2013 The Itsy Bitsy Knight\u201d\",\"datePublished\":\"2020-12-03T14:03:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-announces-multi-year-global-licensing-agreement-with-pgs-entertainment-and-technicolor-animation-for-gus-the-itsy-bitsy-knight\\\/\"},\"wordCount\":887,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-announces-multi-year-global-licensing-agreement-with-pgs-entertainment-and-technicolor-animation-for-gus-the-itsy-bitsy-knight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20201203005354\\\/en\\\/843778\\\/4\\\/GUS_FINAL.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-announces-multi-year-global-licensing-agreement-with-pgs-entertainment-and-technicolor-animation-for-gus-the-itsy-bitsy-knight\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-announces-multi-year-global-licensing-agreement-with-pgs-entertainment-and-technicolor-animation-for-gus-the-itsy-bitsy-knight\\\/\",\"name\":\"Mattel Announces Multi-Year Global Licensing Agreement with PGS Entertainment and Technicolor Animation for \u201cGus \u2013 The Itsy Bitsy Knight\u201d - 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(NASDAQ: MAT) today announced that it has entered into a multi-year global licensing agreement with PGS Entertainment, the award-winning kids entertainment distributor, for the upcoming animated preschool series, produced and owned by Technicolor Animation Productions, \u201cGus \u2013 The Itsy Bitsy Knight,\u201d scheduled to premiere on broadcasters across the globe in 2021. Through this agreement, Mattel has the licensing rights to create a full line of Fisher-Price toys based on the property, including figures, playsets, plush, vehicles and more, which is expected to launch in 2022. This press release features multimedia. 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