{"id":392740,"date":"2020-12-03T09:03:35","date_gmt":"2020-12-03T14:03:35","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=392740"},"modified":"2020-12-03T09:03:35","modified_gmt":"2020-12-03T14:03:35","slug":"atlas-technology-group-appoints-mark-samuels-as-president","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/atlas-technology-group-appoints-mark-samuels-as-president\/","title":{"rendered":"Atlas Technology Group Appoints Mark Samuels as President"},"content":{"rendered":"<h2>\nCategory management veteran to lead Atlas Technology Group\u2019s growth initiatives<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">BENTONVILLE, Ark., Dec.  03, 2020  (GLOBE NEWSWIRE) &#8212; Consumer goods and retail veteran Mark Samuels has joined Atlas Technology Group, a leading technology company that provides data analytics and insights to many of the world\u2019s largest consumer goods companies, as president.<\/p>\n<p>Samuels will lead Atlas Technology Group, an Advantage Digital Commerce agency, supporting the agency\u2019s mission of providing consumer goods companies with timely, actionable insights to make better business decisions to increase sales in physical stores and on digital retail sites. For instance, one Atlas platform leverages its proprietary algorithms to analyze sales and inventory information from leading retailers to monitor shelf conditions down to the product level, helping brands to identify challenges in the supply chain, including high priority issues like out-of-stocks and phantom inventory.<\/p>\n<p>With more than two decades of experience in the retail and consumer goods industry, Samuels has defined and implemented new category management and merchandising processes and technology solutions to execute best-in-class assortment planning, forecasting, allocation, pricing and inventory strategies that improve product appeal and customer engagement. Most recently, Samuels served as an external advisor for Bain &amp; Company\u2019s Retail and Consumer Products Practices, where he delivered category leadership capabilities and sales strategies to global consumer packaged goods companies and national retail organizations. Prior to Bain &amp; Company, he spent 20 years with Walmart in various leadership roles across the UK and US spanning merchandise planning, category lifecycle management, space planning and pricing.<\/p>\n<p>Samuels comes on board at a time when Atlas is investing in extending its value proposition in two key areas: predictive analytics and analyzing product sales from a comprehensive, omnichannel perspective.<br \/>\u00a0\u00a0 <br \/>\u201cWe are very pleased to welcome Mark, whose domain expertise has made him a valued partner to brands and retailers all over the world, to the Advantage family,\u201d said Chris Butler, president, Advantage Digital Commerce. \u201cMark\u2019s forward-looking, tech-oriented approach aligns with the mission critical needs of our clients in this fast- and ever-changing business environment. He is the perfect leader to accelerate Atlas\u2019 growth initiatives and leverage Advantage\u2019s ability to provide consumer goods companies a true omnichannel commerce solution.\u201d<\/p>\n<p>In his role as president of Atlas Technology Group, Samuels will help advance Advantage Solutions\u2019 larger enterprise vision for growth-oriented omnichannel category management and merchandising strategies enabled and accelerated by new technologies.<\/p>\n<p>\u201cAtlas has long been a pioneer in synchronizing data and applying advanced analytics that provide consumer goods companies with actionable insights for better decision-making and operational efficiencies,\u201d Samuels said. \u201cAs the pandemic has upended supply chains, sales patterns and shopper behaviors, actionable data has become even more important for our clients. I look forward to working with the Atlas and Advantage teams, at a time when the future of the industry is being reshaped.\u201d<\/p>\n<p>\n        <strong>About Atlas Technology Group<\/strong>\n      <\/p>\n<p>Atlas Technology Group is a leading technology company that improves decision-making for consumer goods companies by bringing disparate data to life and disseminating timely, relevant and actionable insights throughout their clients\u2019 organizations. Through advanced analytics and proprietary algorithms, Atlas extracts profitable insights that empower consumer goods companies to increase sell-through and improve productivity. Insights are delivered through reports, dashboards, alerts and planograms. Atlas Technology Group was acquired by Advantage Solutions in 2015.<\/p>\n<p>\n        <strong>About Advantage Solutions<\/strong>\n      <\/p>\n<p>Advantage Solutions is a leading business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage\u2019s data and technology-enabled omnichannel solutions \u2014 including sales, retail merchandising, business intelligence, digital commerce and a full suite of marketing services \u2014 help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. The company\u2019s Advantage Digital Commerce division offers a suite of digital products and services that meet the evolving needs of manufacturers and retailers driven by advancements in technology and the omnichannel landscape. Headquartered in Irvine, California, Advantage has offices throughout North America and a presence in select markets throughout Africa, Asia, Australia and Europe through which it services the global needs of multinational, regional and local manufacturers. For more information, please visit advantagesolutions.net.<\/p>\n<p>\n        <strong>Media Contact<\/strong><br \/>\n        <br \/>Advantage Solutions<br \/>Will Minton<br \/>Vice President, Corporate Marketing<br \/>949-797-3105<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=zDcdWo8BjSZpLmkMrNIvbXjtAA4Xh3KzpPfNMbjzlGD8D_R17MiMKwK_Oj7ZiCiNIKqdsLND8vuFt9pRduIfJ8p7FzFZMMYEhrNwOEqkD9X_uqnzsVRHucBdTH_9y3n_\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">press@advantagesolutions.net<\/a>\u00a0<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5NjI3MiMzODU0OTM5IzIyMDM3NjU=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/baefadd4-66f6-4871-a1a9-274d753ca963\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Category management veteran to lead Atlas Technology Group\u2019s growth initiatives BENTONVILLE, Ark., Dec. 03, 2020 (GLOBE NEWSWIRE) &#8212; Consumer goods and retail veteran Mark Samuels has joined Atlas Technology Group, a leading technology company that provides data analytics and insights to many of the world\u2019s largest consumer goods companies, as president. Samuels will lead Atlas Technology Group, an Advantage Digital Commerce agency, supporting the agency\u2019s mission of providing consumer goods companies with timely, actionable insights to make better business decisions to increase sales in physical stores and on digital retail sites. For instance, one Atlas platform leverages its proprietary algorithms to analyze sales and inventory information from leading retailers to monitor shelf conditions down to the product level, helping brands &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/atlas-technology-group-appoints-mark-samuels-as-president\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Atlas Technology Group Appoints Mark Samuels as President&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-392740","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atlas Technology Group Appoints Mark Samuels as President - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/atlas-technology-group-appoints-mark-samuels-as-president\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atlas Technology Group Appoints Mark Samuels as President - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Category management veteran to lead Atlas Technology Group\u2019s growth initiatives BENTONVILLE, Ark., Dec. 03, 2020 (GLOBE NEWSWIRE) &#8212; Consumer goods and retail veteran Mark Samuels has joined Atlas Technology Group, a leading technology company that provides data analytics and insights to many of the world\u2019s largest consumer goods companies, as president. Samuels will lead Atlas Technology Group, an Advantage Digital Commerce agency, supporting the agency\u2019s mission of providing consumer goods companies with timely, actionable insights to make better business decisions to increase sales in physical stores and on digital retail sites. 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