{"id":392709,"date":"2020-12-03T08:53:26","date_gmt":"2020-12-03T13:53:26","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=392709"},"modified":"2020-12-03T08:53:26","modified_gmt":"2020-12-03T13:53:26","slug":"centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\/","title":{"rendered":"Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set"},"content":{"rendered":"<h2>\nBasis by Centro Gives Media Professionals More Control, Insight and Speed on Campaigns<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">CHICAGO, Dec.  03, 2020  (GLOBE NEWSWIRE) &#8212; Centro (<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Y4RgPEYf2FB2yw-4_oqBYmXm3ADWiWyOnfgKEXDOaki2eENxZmr3wzYeYm04gE89flS65sGOAvLqVFTrwzbfzBRkSOQd4um7m0VFacdD69g=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.centro.net<\/a>), a global provider of advertising technology, announced features on its Basis platform to automate workflow on ad serving, analytics and more for omnichannel campaigns. The product upgrades improve speed of activation and campaign management for media professionals at brands and agencies. Basis by Centro is the industry\u2019s most comprehensive, automated, and intelligent digital media platform\u2014and the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns.<\/p>\n<p>Digital media professionals are becoming more efficient and increasing capacity through new functionalities within Basis:<\/p>\n<ul type=\"disc\">\n<li>\n          <u>Ad serving workflow<\/u> \u2013 alleviates management of multiple ad tags by consolidating all necessary ad serving information into one dashboard, with user ability to manage ad tags for a Plan, Channel, Vendor, Property and\/or Line Item in as little as one click. The dashboard also provides in-line editing functionality for Ad Tag Names and Types.<\/li>\n<li>\n          <u>Analytics review<\/u> \u2013 enables easy evaluation and summarization of campaign data by pulling metrics into one view. Users customize the presentation of the content and arrange how data is displayed based on personal preference to increase the speed of their workflow. Users are also able to scan information rapidly to identify performance indicators and potential issues, with options to expand or filter views for deep dives into the data from different tactics being used on campaigns.<\/li>\n<li>\n          <u>Geotargeting<\/u> \u2013 gives advertisers more granularity in targeting and reporting for U.S. Congressional Districts. It also adds granularity in European location targeting.<\/li>\n<li>\n          <u>Related a<\/u><br \/>\n          <u>udience<\/u><br \/>\n          <u>s<\/u> \u2013 provides recommendations of third-party audience segments to use from data providers. Basis\u2019 proprietary modeling technology identifies and scores the segments most closely resembling first-party audiences the advertiser is targeting.<\/li>\n<li>\n          <u>Fast campaign creation<\/u> \u2013 allows agile creation of omnichannel, multi-tactic campaigns using data from past or existing campaigns. Media teams using combinations of programmatic, direct-buying, advanced TV, search and social save time\u2014line items, groups and tactics are copied, with users choosing elements from previous campaigns to use in the new campaigns. <\/li>\n<\/ul>\n<p>\u201cThe capabilities of Basis empower the individual media professional, giving us speed and efficiency in our day-to-day work,\u201d said Andrew Finnan, VP of digital strategy, The Prosper Group. \u201cOur customers are the ultimate beneficiaries because our team is able to synthesize advertising technology improvements into smart activation, deep campaign insights and better performance.\u201d<\/p>\n<p>Basis delivers comprehensive and robust media tools combined with usability and ease of adoption. It is designed to be flexible for media professionals at any level. It combines numerous media functions into one platform, with the ease to toggle quickly on different panels to manage the minutiae of campaigns. Learn more about how Basis provides value to directors, planners, buyers, and analysts here: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Y4RgPEYf2FB2yw-4_oqBYnopwd_ssfXCsHSDLJ5dG3zdU2yh7MeJsU9QRFQCCJGR3mu1qiXCpKK4hA6dNFt_6g89H_3AXteDdrr9TtgZmQA=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www2.centro.net\/basis<\/a>.<\/p>\n<p>\u201cThe enterprise- and leadership-level benefits of Basis make it a must-have for agencies and media teams to manage their entire organizations. And its tools make it a must-have for productive media professionals,\u201d said Tyler Kelly, president, Centro. \u201cCentro has focused product development on practical functionality that our users are telling us will improve their day-to-day tasks to keep campaigns running.\u201d<\/p>\n<p>\n        <strong>About Centro<\/strong><br \/>\n        <br \/>Centro (<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Y4RgPEYf2FB2yw-4_oqBYmXm3ADWiWyOnfgKEXDOaki46JTLN9VcEEKMlYcUmQ6C2AmUgBpidZnpgdXE6JZ_5WswoqKzgE7-k02AcgdK1NI=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.centro.net<\/a>) is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.<\/p>\n<p>Contact:<br \/>Anthony Loredo<br \/>917-573-4157<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5WJMWN7rAlkal5hBRnN09a5Mbtzj8i80UxEq04Zqyj7s9JG0hzBM7ZtKttmz9FdEtmz62cpISEsLbsfUt4IxlI5augIzvrI5DqnGlqlhkw8=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">anthony.loredo@centro.net<\/a><\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Y4RgPEYf2FB2yw-4_oqBYk-zeEN6UR3yG6L0HNaWPqzwZ9maQOoCA7-e68dL1llkLq7JRiRQSwmNn00lgJu1tQijn3PBU2yAUPN_qnucWfOUpXr5LKy8ueqTj0QjsAaDjP7FY3-57RPW3Zpu6vMHd0YQRpe1RAb-THqWc0xFRZ5Yw-XOIg1akWwzWpz-eQOIA39KLOSoxr-S6ROL_tNGjsvWgt8NigwsZHw8olCh3jgy0diCE2pWCvXnor4unQD7hpi5GtXT6YAtevBDVBImRA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/05bc8b98-4d48-4c7b-9c9d-4753f8b8bd5c<\/a><\/p>\n<p>A\u00a0video accompanying this announcement is available at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Y4RgPEYf2FB2yw-4_oqBYk-zeEN6UR3yG6L0HNaWPqzwZ9maQOoCA7-e68dL1llkHhWakTQyWb8sPARv26_8UVm43sr9MwT6p5uJ3kFfU6yKhexuDMFJIQuyi3aliMkWIJlRdwPbiv8FIj0gsUe8LGx4fkACG68kHU3BQUFt2oILQd2vJz9L9PoAvItKeffUmMq2UGLBN4CXyHNY71lxmIaOEMh-HiYHzV_E8VJLb8zjZHp1M6Jo2eX7Uk4kmdKXVAZudAE3_jbOV09bJ_3Wdg==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/545fe0a9-dbc9-4c3a-a573-3a182927ac92<\/a>\u00a0<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5NjMwNSMzODU1MDUwIzIwNzAyNjY=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/7cbff136-0974-44c6-9afc-5d9259b896d5\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Basis by Centro Gives Media Professionals More Control, Insight and Speed on Campaigns CHICAGO, Dec. 03, 2020 (GLOBE NEWSWIRE) &#8212; Centro (https:\/\/www.centro.net), a global provider of advertising technology, announced features on its Basis platform to automate workflow on ad serving, analytics and more for omnichannel campaigns. The product upgrades improve speed of activation and campaign management for media professionals at brands and agencies. Basis by Centro is the industry\u2019s most comprehensive, automated, and intelligent digital media platform\u2014and the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns. Digital media professionals are becoming more efficient and increasing capacity through new functionalities within Basis: Ad serving workflow \u2013 alleviates management of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-392709","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Basis by Centro Gives Media Professionals More Control, Insight and Speed on Campaigns CHICAGO, Dec. 03, 2020 (GLOBE NEWSWIRE) &#8212; Centro (https:\/\/www.centro.net), a global provider of advertising technology, announced features on its Basis platform to automate workflow on ad serving, analytics and more for omnichannel campaigns. The product upgrades improve speed of activation and campaign management for media professionals at brands and agencies. Basis by Centro is the industry\u2019s most comprehensive, automated, and intelligent digital media platform\u2014and the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns. Digital media professionals are becoming more efficient and increasing capacity through new functionalities within Basis: Ad serving workflow \u2013 alleviates management of &hellip; Continue reading &quot;Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-03T13:53:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5NjMwNSMzODU1MDUwIzIwNzAyNjY=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set\",\"datePublished\":\"2020-12-03T13:53:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\\\/\"},\"wordCount\":709,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA5NjMwNSMzODU1MDUwIzIwNzAyNjY=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\\\/\",\"name\":\"Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\/","og_locale":"en_US","og_type":"article","og_title":"Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set - Market Newsdesk","og_description":"Basis by Centro Gives Media Professionals More Control, Insight and Speed on Campaigns CHICAGO, Dec. 03, 2020 (GLOBE NEWSWIRE) &#8212; Centro (https:\/\/www.centro.net), a global provider of advertising technology, announced features on its Basis platform to automate workflow on ad serving, analytics and more for omnichannel campaigns. The product upgrades improve speed of activation and campaign management for media professionals at brands and agencies. Basis by Centro is the industry\u2019s most comprehensive, automated, and intelligent digital media platform\u2014and the only software solution of its kind to consolidate digital operations across programmatic, direct, connected TV (CTV), search, and social campaigns. Digital media professionals are becoming more efficient and increasing capacity through new functionalities within Basis: Ad serving workflow \u2013 alleviates management of &hellip; Continue reading \"Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\/","og_site_name":"Market Newsdesk","article_published_time":"2020-12-03T13:53:26+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5NjMwNSMzODU1MDUwIzIwNzAyNjY=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set","datePublished":"2020-12-03T13:53:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\/"},"wordCount":709,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5NjMwNSMzODU1MDUwIzIwNzAyNjY=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/centro-further-automates-ad-serving-and-analytics-workflow-for-omnichannel-advertising-with-new-feature-set\/","name":"Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set - 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