{"id":392589,"date":"2020-12-03T08:04:02","date_gmt":"2020-12-03T13:04:02","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=392589"},"modified":"2020-12-03T08:04:02","modified_gmt":"2020-12-03T13:04:02","slug":"magnite-helps-crackle-plus-enhance-inventory-and-gain-supply-insights-with-tv-content-reporting","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-helps-crackle-plus-enhance-inventory-and-gain-supply-insights-with-tv-content-reporting\/","title":{"rendered":"Magnite Helps Crackle Plus Enhance Inventory and Gain Supply Insights with TV Content Reporting"},"content":{"rendered":"

<\/p>\n

Magnite Helps Crackle Plus Enhance Inventory and Gain Supply Insights with TV Content Reporting<\/b><\/p>\n

TV Content Reporting Provides Buyers with TV-Like Buying Opportunities and Brings Greater Transparency to CTV<\/i><\/p>\n

NEW YORK & LOS ANGELES–(BUSINESS WIRE<\/a>)–
\nMagnite (NASDAQ: MGNI), the world\u2019s largest independent omnichannel sell-side advertising platform, today announced that Crackle Plus, a Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) company and the operator of streaming advertising-supported video-on-demand (AVOD) services Crackle and Popcornflix, is leveraging Magnite\u2019s TV content reporting product to share content metadata, including show- and episode-level data, with advertisers.\n<\/p>\n

\nThrough Magnite\u2019s platform, Crackle Plus can better understand the bidding and buying behavior based on supply attributes such as duration and content categories, in real time. Magnite\u2019s platform gives publishers like Crackle Plus complete control over the content metadata they provide on a deal-by-deal basis to drive higher value for their top performing supply.\n<\/p>\n

\nMagnite\u2019s TV content capabilities provide buyers with the ability to measure delivery by show, genre and TV rating, giving them more buying insights, similar to how linear TV is transacted. This product further validates the premium nature of Crackle Plus\u2019 programming and delivers on the increasing value and promise that CTV offers brand marketers.\n<\/p>\n

\n\u201cMagnite has been one of our most valued ad tech partners at Crackle Plus. Its technology and real-time reporting continue to help us deliver rich insights for our advertising partners,\u201d said Tim Ware, Executive Director of Programmatic at Crackle Plus. \u201cCrackle Plus continues to lead the AVOD streaming service providers in delivering unique reach across its top original and exclusive programming, blockbuster movies and classic TV shows. Enabling brands to buy and report on the premium environments they\u2019ve paid for reinforces our value proposition. Our demand partners are asking for this kind of transparency as they invest more in premium CTV content.\u201d\n<\/p>\n

\n\u201cWith access to these granular insights, we\u2019re able to help publishers like Crackle Plus more effectively package and price their inventory,\u201d said Adam Lowy, Head of North American Demand Sales and Strategy at Magnite. \u201cAs more publishers share this kind of data, the advertising community benefits from greater transparency and advertisers can have more confidence in their buys.\u201d\n<\/p>\n

About Magnite<\/b><\/p>\n

\nWe\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising platform that combines Rubicon Project\u2019s programmatic expertise with Telaria\u2019s leadership in CTV. Publishers use our technology to monetize their content across all screens and formats\u2014including desktop, mobile, audio and CTV. And the world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.\n<\/p>\n

CRACKLE PLUS, A CHICKEN SOUP FOR THE SOUL COMPANY<\/b><\/p>\n

\nCrackle Plus owns and operates ad-supported VOD networks Crackle and Popcornflix and garners 50 million streams of its movies and TV shows per month, making it one of the largest AVOD streaming platforms in the U.S. Crackle Plus has over 80,000 hours of content available across all its networks, and premieres at least one original and one exclusive program each month, differentiating it from other AVODs. Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) owns a majority stake in the company formed with Sony Pictures Television. Chicken Soup for the Soul Entertainment also acquires and distributes video content through its Screen Media subsidiary and produces original long and short-form content through Landmark Studio Group, its Chicken Soup for the Soul Originals division and APlus.com<\/a>. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20201203005153\/en\/<\/a><\/span><\/p>\n

For more information, quotes or interview requests, contact:
\n
<\/b>
Media Relations
\n<\/b>
Charlstie Veith
\n
516-300-3569
\n
cveith@magnite.com<\/a><\/p>\n

KEYWORDS:<\/b> California New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Entertainment Marketing Advertising Online Communications Software TV and Radio Internet Data Management<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Magnite Helps Crackle Plus Enhance Inventory and Gain Supply Insights with TV Content Reporting TV Content Reporting Provides Buyers with TV-Like Buying Opportunities and Brings Greater Transparency to CTV NEW YORK & LOS ANGELES–(BUSINESS WIRE)– Magnite (NASDAQ: MGNI), the world\u2019s largest independent omnichannel sell-side advertising platform, today announced that Crackle Plus, a Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) company and the operator of streaming advertising-supported video-on-demand (AVOD) services Crackle and Popcornflix, is leveraging Magnite\u2019s TV content reporting product to share content metadata, including show- and episode-level data, with advertisers. Through Magnite\u2019s platform, Crackle Plus can better understand the bidding and buying behavior based on supply attributes such as duration and content categories, in real time. Magnite\u2019s platform gives … <\/p>\n

Continue reading “Magnite Helps Crackle Plus Enhance Inventory and Gain Supply Insights with TV Content Reporting”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-392589","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMagnite Helps Crackle Plus Enhance Inventory and Gain Supply Insights with TV Content Reporting - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-helps-crackle-plus-enhance-inventory-and-gain-supply-insights-with-tv-content-reporting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magnite Helps Crackle Plus Enhance Inventory and Gain Supply Insights with TV Content Reporting - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Magnite Helps Crackle Plus Enhance Inventory and Gain Supply Insights with TV Content Reporting TV Content Reporting Provides Buyers with TV-Like Buying Opportunities and Brings Greater Transparency to CTV NEW YORK & LOS ANGELES–(BUSINESS WIRE)– Magnite (NASDAQ: MGNI), the world\u2019s largest independent omnichannel sell-side advertising platform, today announced that Crackle Plus, a Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) company and the operator of streaming advertising-supported video-on-demand (AVOD) services Crackle and Popcornflix, is leveraging Magnite\u2019s TV content reporting product to share content metadata, including show- and episode-level data, with advertisers. 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