{"id":392018,"date":"2020-12-02T12:48:10","date_gmt":"2020-12-02T17:48:10","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=392018"},"modified":"2020-12-02T12:48:10","modified_gmt":"2020-12-02T17:48:10","slug":"east-bay-municipal-utility-district-wins-2020-best-in-blue-award","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/east-bay-municipal-utility-district-wins-2020-best-in-blue-award\/","title":{"rendered":"East Bay Municipal Utility District Wins 2020 Best in Blue Award"},"content":{"rendered":"

\nDistrict\u2019s PSPS Outreach Campaign Honored at Virtual Conference
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SACRAMENTO, Calif., Dec. 02, 2020 (GLOBE NEWSWIRE) — The Association of California Water Agencies (ACWA) today presented its Huell Howser Best in Blue Award to the East Bay Municipal Utility District (EBMUD) for its highly successful Public Safety Power Shutoffs (PSPS) Outreach Campaign.<\/p>\n

EBMUD conducted an unprecedented public outreach campaign to educate its customers about the impacts of pre-emptive power shutoffs on its water and wastewater systems. The district urged customers to conserve water supplies for critical needs such as firefighting. Their innovative campaign utilized a range of tools over multiple channels including press announcements and newsletters, an interactive map and micro-targeted email communications. The comprehensive campaign messaging proved successful and, during the district\u2019s 2019 PSPS events, EBMUD water use in the affected pressure zones dropped between 32 to 40 percent. \u00a0\u00a0\u00a0<\/p>\n

The award was presented during the 2020 ACWA Virtual Fall Conference & Exhibition on Dec. 2, where water professionals gathered virtually for programs and panel discussions on California\u2019s top water issues. EBMUD was among six finalists for the annual award that honors exceptional communications and outreach programs developed and run by California water agencies.<\/p>\n

\u201cIt\u2019s important that water agencies continue to educate their customers on significant issues that affect their water supply,\u201d said ACWA President Steven LaMar. \u201cThis campaign is especially important considering the devastating wildfire seasons that California continues to face. The success of EBMUD\u2019s campaign is a testament to how targeted outreach and innovative communication can successfully engage customers.\u201d<\/p>\n

Other finalists for this year\u2019s award were:<\/p>\n