{"id":391982,"date":"2020-12-02T12:03:12","date_gmt":"2020-12-02T17:03:12","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=391982"},"modified":"2020-12-02T12:03:12","modified_gmt":"2020-12-02T17:03:12","slug":"twilio-segment-highlights-future-of-cdp-industry-in-new-report","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/twilio-segment-highlights-future-of-cdp-industry-in-new-report\/","title":{"rendered":"Twilio Segment Highlights Future of CDP Industry in New Report"},"content":{"rendered":"

\nSurvey of 4,000+ decision makers shows that customer data is seen as the new currency, and digital transformation will drive CDP adoption
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SAN FRANCISCO, Dec. 02, 2020 (GLOBE NEWSWIRE) — Twilio Segment<\/u><\/a>, the world\u2019s leading customer data platform (CDP), today published \u201cThe 2030 Today Report<\/em>,\u201d a future-looking survey that shares new data about the current and future state of the CDP industry. Surveying over 4,000 decision makers and drawing on expertise from leading marketers at HubSpot, AWS, Peloton, FOX, Okta, and more, the report finds that 73% of respondents believe a customer data platform will be critical to their customer experience efforts.<\/p>\n

\u201cCustomer data is the new currency for any serious digital-first business because it underpins all meaningful customer experiences,\u201d said Peter Reinhardt, CEO of Twilio Segment. \u201cFifty-eight percent of respondents expect customer data to drive revenue growth for their company. To do that, the data must be accurate and real-time, so they can deliver hyper-personalized experiences that exceed expectations in the digital era.\u201d<\/p>\n

\n Customer Data Will be Key for the New Digital-First World<\/strong>\n <\/p>\n

The COVID-19 pandemic drastically changed the way we do business and accelerated most companies\u2019 digital transformation roadmaps by at least ten years. This permanent shift is forcing companies to navigate across digital channels and devices, while managing an influx of direct customer interactions at a scale previously thought impossible to handle.<\/p>\n

This shift was highlighted during 2020\u2019s Black Friday and Cyber Monday, which saw record-breaking<\/u><\/a> online spending, while traffic at stores fell by more than half compared to last year. This behavior underscores that customers\u2019 expectations have evolved, making it crucial for companies to deliver memorable and personalized experiences on digital. This trend is reflected in Segment\u2019s report, which found customer experience is the number one priority for businesses.<\/p>\n

Driving successful digital experiences requires an up-to-date, real-time view of customers, making CDPs a must-have infrastructure for any business aiming to meet these new realities.<\/p>\n

Segment\u2019s recent survey uncovered a number of insights about how and why companies are turning to CDPs, including:<\/p>\n