{"id":391887,"date":"2020-12-02T10:03:12","date_gmt":"2020-12-02T15:03:12","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=391887"},"modified":"2020-12-02T10:03:12","modified_gmt":"2020-12-02T15:03:12","slug":"freewheel-and-nbcuniversal-announce-landmark-partnership-to-automate-and-optimize-linear-ad-decisioning-across-all-nbcu-properties","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/freewheel-and-nbcuniversal-announce-landmark-partnership-to-automate-and-optimize-linear-ad-decisioning-across-all-nbcu-properties\/","title":{"rendered":"FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties"},"content":{"rendered":"

<\/p>\n

FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties <\/b><\/p>\n

FreeWheel\u2019s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU\u2019s linear TV ad scheduling process across all their networks.<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nToday, FreeWheel, A Comcast Company (Nasdaq: CMCSA) announced a breakthrough in linear\/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new AutoScheduler technology. The new capabilities will begin to transform the way that NBCU clients buy linear TV advertising from the company, making the end-to-end process simpler and laying the foundation for digital ad insertion (DAI) and full linear\/digital unification across the NBCU portfolio for campaign execution and pacing.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201202005095\/en\/<\/a><\/p>\n

\nThe AutoScheduler tool streamlines NBCU\u2019s scheduling process by analyzing ad breaks within linear campaigns, along with various configurable business parameters, and automatically filling the complete schedule. The tool brings market-leading technology to the automatic placement of ads, dynamically placing spots across the full roster of NBCU networks and enabling more efficient delivery against a marketer\u2019s target demographic.\n<\/p>\n

\n\u201cOur goal is to help marketers reach any audience at scale, on any screen,\u201d said Ryan McConville, EVP, Ad Platforms and Operations, NBCUniversal. \u201cWith the same discipline and response time as a digital ad server, the AutoScheduler technology will help clients reach their target demos across linear with accuracy and precision. The technology was built to align optimization capabilities of a linear traffic log with a modern-day ad server.\u201d\n<\/p>\n

\nIn February, NBCU unveiled their new One Platform technology solutions to give marketers the power to reach audiences across the full NBCUniversal ecosystem, with data-informed impressions. By partnering with FreeWheel, NBCU is doubling down on their mission to create a simpler, more accessible ecosystem for all advertisers.\n<\/p>\n

\n\u201cThis partnership optimizes and simplifies the planning and buying process like never before, laying the foundation for full unification of linear and digital video \u2013 which has long been the ultimate vision for our industry,\u201d said Dave Clark, General Manager, FreeWheel. \u201cOur goal at FreeWheel is to reduce complexity in the media landscape by more seamlessly connecting buyers and sellers; with NBCU, we are truly transforming \u2013 by simplifying \u2013 the way TV is bought and sold.\u201d\n<\/p>\n

\nToday\u2019s news brings to life ongoing work that FreeWheel and NBCU have been doing for many months and follows FreeWheel\u2019s announcement<\/a> in 2019 that it had completed the first stage of a technology unification initiative with NBCU to extend FreeWheel\u2019s ad decisioning capabilities to traditional TV inventory.\n<\/p>\n

About FreeWheel<\/b><\/p>\n

\nFreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal \u2013 results for marketers.\n<\/p>\n

\nWith offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us on Twitter<\/a> and LinkedIn<\/a>.\n<\/p>\n

About NBCUniversal<\/b><\/p>\n

\nNBCUniversal is one of the world\u2019s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20201202005095\/en\/<\/a><\/span><\/p>\n

Media Contacts<\/span><\/b><\/p>\n

FreeWheel
\n<\/b>
Meredith Fitzgerald
\n
215-970-8504
\n
Meredith_Fitzgerald@comcast.com
\n<\/a><\/p>\n

NBCUniversal
\n<\/b>
Joe Benarroch, 212-664-3215
\n
joe.benarroch@nbcuni.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Marketing Advertising Communications Entertainment TV and Radio<\/p>\n

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FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties FreeWheel\u2019s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU\u2019s linear TV ad scheduling process across all their networks. NEW YORK–(BUSINESS WIRE)– Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA) announced a breakthrough in linear\/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new AutoScheduler technology. The new capabilities will begin to transform the way that NBCU clients buy linear TV advertising from the company, making the end-to-end process simpler and laying the foundation for digital ad insertion (DAI) and full linear\/digital unification across the NBCU portfolio for campaign execution and … <\/p>\n

Continue reading “FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-391887","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nFreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/freewheel-and-nbcuniversal-announce-landmark-partnership-to-automate-and-optimize-linear-ad-decisioning-across-all-nbcu-properties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties FreeWheel\u2019s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU\u2019s linear TV ad scheduling process across all their networks. NEW YORK–(BUSINESS WIRE)– Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA) announced a breakthrough in linear\/digital convergence: FreeWheel will be leading ad decisioning across all NBCUniversal (NBCU) properties using their new AutoScheduler technology. The new capabilities will begin to transform the way that NBCU clients buy linear TV advertising from the company, making the end-to-end process simpler and laying the foundation for digital ad insertion (DAI) and full linear\/digital unification across the NBCU portfolio for campaign execution and … Continue reading "FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/freewheel-and-nbcuniversal-announce-landmark-partnership-to-automate-and-optimize-linear-ad-decisioning-across-all-nbcu-properties\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-02T15:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20201202005095r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/freewheel-and-nbcuniversal-announce-landmark-partnership-to-automate-and-optimize-linear-ad-decisioning-across-all-nbcu-properties\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/freewheel-and-nbcuniversal-announce-landmark-partnership-to-automate-and-optimize-linear-ad-decisioning-across-all-nbcu-properties\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties\",\"datePublished\":\"2020-12-02T15:03:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/freewheel-and-nbcuniversal-announce-landmark-partnership-to-automate-and-optimize-linear-ad-decisioning-across-all-nbcu-properties\\\/\"},\"wordCount\":708,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/freewheel-and-nbcuniversal-announce-landmark-partnership-to-automate-and-optimize-linear-ad-decisioning-across-all-nbcu-properties\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20201202005095r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/freewheel-and-nbcuniversal-announce-landmark-partnership-to-automate-and-optimize-linear-ad-decisioning-across-all-nbcu-properties\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/freewheel-and-nbcuniversal-announce-landmark-partnership-to-automate-and-optimize-linear-ad-decisioning-across-all-nbcu-properties\\\/\",\"name\":\"FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties - 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