{"id":391878,"date":"2020-12-02T10:03:09","date_gmt":"2020-12-02T15:03:09","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=391878"},"modified":"2020-12-02T10:03:09","modified_gmt":"2020-12-02T15:03:09","slug":"el-pollo-loco-unveils-new-l-a-mex-restaurant-design-with-enhanced-off-premise-convenience-and-digital-footprint-to-meet-evolving-customer-demand","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-unveils-new-l-a-mex-restaurant-design-with-enhanced-off-premise-convenience-and-digital-footprint-to-meet-evolving-customer-demand\/","title":{"rendered":"El Pollo Loco Unveils New L.A. Mex Restaurant Design with Enhanced Off-Premise Convenience and Digital Footprint to Meet Evolving Customer Demand"},"content":{"rendered":"
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\n Flexible and Modular Design <\/em>
\n Inspired by <\/em>
\n L<\/em>
\n .<\/em>
\n A<\/em>
\n .<\/em>
\n Mex<\/em>
\n Identity<\/em>
\n \u2014SoCal Style <\/em>
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\n Mexican Heritage<\/em>
\n \n <\/p>\n

COSTA MESA, Calif., Dec. 02, 2020 (GLOBE NEWSWIRE) — El Pollo Loco, Inc.<\/a> (\u201cEl Pollo Loco\u201d or \u201cCompany) (Nasdaq: LOCO), the nation\u2019s leading fire-grilled chicken restaurant chain, today unveiled its new restaurant <\/em>of the <\/em>future<\/em> designed to enhance off-premise convenience powered by a more robust and frictionless digital experience.<\/p>\n

The re-imagined El Pollo Loco restaurants have been inspired by the changing habits of consumers to enjoy a more digital-forward and contactless off-premise experience that was inevitably sped up by the COVID-19 pandemic. The new concept will also feature a modern interpretation of the brand\u2019s heritage and strengths, including iconography distinct to Los Angeles and the El Pollo Loco L.A. Mex brand.<\/p>\n

There are two versions of this new restaurant design. One version is fully focused on driving business off-premise and has a take-out window, a dual drive-thru, dedicated curbside pick-up parking spaces, and patio seating but no indoor dining room. The second version includes a dual drive-thru, dedicated curbside pick-up parking spaces, and a smaller than typical dining room that opens up to an expansive patio through the use of flexible garage style doors. When open these garage doors seamlessly blend the indoor and outdoor experience and increase the comfort level of customers dining inside by enabling them to enjoy their meal in an airy, well ventilated environment.<\/p>\n

The restaurant designs share an enhanced digitized experience \u2013 including cubbies for mobile to-go orders, a double drive-thru with digital menu boards, and GPS-enabled curbside pick-up, all integrated with the company\u2019s dynamic and versatile mobile app.<\/p>\n

To honor the brand\u2019s heritage and highlight what makes El Pollo Loco so unique, subtle brand cues permeate throughout the entire restaurant, from the cleaver door handles (which is a nod to the fact that all chicken is cut to order) to the turning fork chandeliers (which repurposes a tool of trade used by the brand\u2019s skilled Grill Masters). Similarly, murals, imagery and city maps evoking the brand\u2019s 40-year Los Angeles hometown roots on the interior and exterior walls.<\/p>\n

\u201cWhere you will see our commitment to design manifest itself in the most dramatic of ways is with our new restaurant of the future,\u201d said Brian Carmichall, Chief Development Officer at El Pollo Loco. \u201cTo compete in a COVID world, we knew we needed to create a unique concept that is anchored in technology, accessibility, and modern design elements infusing our brand history to make it easier and more rewarding to be a customer.\u201d<\/p>\n

EL Pollo Loco\u2019s new L.A. Mex restaurants, the first of which are being built this quarter and in 2021, will come to life with innovative features for the most seamless customer experience possible:<\/p>\n