{"id":391788,"date":"2020-12-02T09:03:21","date_gmt":"2020-12-02T14:03:21","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=391788"},"modified":"2020-12-02T09:03:21","modified_gmt":"2020-12-02T14:03:21","slug":"zoominfo-launches-privacy-clusters-to-future-proof-intent-data","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-launches-privacy-clusters-to-future-proof-intent-data\/","title":{"rendered":"ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data"},"content":{"rendered":"

<\/p>\n

ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data<\/b><\/p>\n

Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term <\/i><\/p>\n

VANCOUVER, Wash.–(BUSINESS WIRE<\/a>)–ZoomInfo<\/a> (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities.\n<\/p>\n

\nWith the future of third-party cookies uncertain, Privacy Clusters allow ZoomInfo to respect consumer privacy while still delivering the business-to-business insights companies need to identify and reach prospective buyers at the right time. ZoomInfo\u2019s Privacy Clusters are compliant with all current and expected privacy legislation, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), and are unencumbered by opt-in, opt-out, or informed consent requirements.\n<\/p>\n

\nPrivacy Clusters deliver 100-percent cookieless tracking of company-level purchasing intent signals. Using its proprietary technology, ZoomInfo crafts persistent groupings of devices without the use of cookies or Internet Protocol addresses. Through these user-anonymized clusters, ZoomInfo\u2019s customers can maintain the high-quality targeting and advertising efficacy they are used to, without compromising the privacy of internet users.\n<\/p>\n

\n\u201cPrivacy is core to both our business and our platform,\u201d said Henry Schuck, ZoomInfo\u2019s Founder and CEO. \u201cOn top of our intent data and publisher co-op, we\u2019ve developed an innovative, cookieless solution that preserves anonymity at the individual level and still achieves the goal of connecting businesses efficiently with their target customers and prospects. We\u2019re setting industry standards for the ethical handling of business-to-business data through features and technologies that give our customers compliance assurance, as well as control over all of their data.\u201d\n<\/p>\n

\nZoomInfo\u2019s Privacy Clusters are the latest testament to the company\u2019s leadership in data privacy. The company has attained the respected TRUSTe Enterprise Privacy Certification Seal<\/a>, appointed Google\u2019s Chief Privacy Officer Keith Enright<\/a> to its board of directors, launched the industry\u2019s first self-service Privacy Center<\/a> operated by a dedicated privacy team, and delivered the industry\u2019s first proactive notice program.\n<\/p>\n

\nZoomInfo emphasizes GDPR and CCPA compliance<\/a>. The company is a registered data broker with the states of California and Vermont. Read about ZoomInfo\u2019s commitment to compliance, privacy, and security<\/a>.\n<\/p>\n

About ZoomInfo<\/b><\/p>\n

\nZoomInfo (NASDAQ: ZI) is a Go-To-Market Intelligence Solution for more than 15,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage<\/a>, accuracy, and depth of company and contact information. With integrations<\/a> embedded into workflows and technology stacks, including the leading CRM, Sales Engagement<\/a>, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance<\/a>. In addition to creating the industry\u2019s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo\u2019s commitment to compliance, privacy, and security<\/a>. For more information about our leading Go-To-Market Intelligence Solution, and how it helps sales<\/a>, marketing<\/a>, and recruiting<\/a> professionals, please visit www.zoominfo.com<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20201202005351\/en\/<\/a><\/span><\/p>\n

\nSteve Vittorioso
\n
Director, Communications
\n
ZoomInfo
\n
978-875-1297
\n
pr@zoominfo.com<\/a><\/p>\n

KEYWORDS:<\/b> Washington United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Search Engine Marketing Marketing Data Management Communications Small Business Professional Services Technology<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities. With the future of third-party cookies uncertain, Privacy Clusters allow ZoomInfo to respect consumer privacy while still delivering the business-to-business insights companies need to identify and reach prospective buyers at the right time. ZoomInfo\u2019s Privacy Clusters are compliant with all current and expected privacy legislation, such … <\/p>\n

Continue reading “ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-391788","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nZoomInfo Launches Privacy Clusters to Future-Proof Intent Data - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/zoominfo-launches-privacy-clusters-to-future-proof-intent-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities. With the future of third-party cookies uncertain, Privacy Clusters allow ZoomInfo to respect consumer privacy while still delivering the business-to-business insights companies need to identify and reach prospective buyers at the right time. 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