{"id":391771,"date":"2020-12-02T09:03:16","date_gmt":"2020-12-02T14:03:16","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=391771"},"modified":"2020-12-02T09:03:16","modified_gmt":"2020-12-02T14:03:16","slug":"doubleverify-launches-publisher-suite-designed-to-help-digital-publishers-streamline-operations-maximize-yield","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-publisher-suite-designed-to-help-digital-publishers-streamline-operations-maximize-yield\/","title":{"rendered":"DoubleVerify Launches Publisher Suite, Designed To Help Digital Publishers Streamline Operations & Maximize Yield"},"content":{"rendered":"

\n DV Publisher Suite provides a centralized platform to manage revenue, inventory quality, campaign delivery and yield for top apps and websites
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NEW YORK, Dec. 02, 2020 (GLOBE NEWSWIRE) — DoubleVerify<\/u><\/a> (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield.\u00a0<\/p>\n

For publishers, generating revenue has never been more complex. Today\u2019s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting through dozens of intermediary buying platforms. Each partner generates an incredible volume of quality, performance and delivery data related to a publisher’s inventory.\u00a0<\/p>\n

This complexity creates a host of challenges, with publishers having to manually aggregate, normalize, and reconcile the many data sets related to inventory performance and revenue \u2014\u00a0 an error-prone, resource intensive process. There is also a lack of transparency into the impact of media quality data, impeding publishers\u2019 ability to meet advertiser KPIs and achieve full inventory potential. In addition, publishers are often placed in a reactive position, leading to lost revenue and friction with buyers when performance issues are not uncovered in a timely manner.<\/p>\n

The DV Publisher Suite addresses these challenges \u2014 and was designed to reduce the administrative overhead required to manage third-party revenue and measurement data, empower publishers through actionable inventory insights, and automate proactive optimization with tools that identify and resolve delivery issues. These functions are combined across all of a publisher\u2019s inventory \u2014 whether direct-sold or programmatic, empowering publishers to streamline operations and maximize revenue.\u00a0<\/p>\n

\u201cPublishers deserve to be compensated for the quality content and programming they create, and audiences they garner,\u201d said Matt McLaughlin, COO of DoubleVerify. \u201cThe DV Publisher Suite provides the measurement, insights and tools to improve ad delivery, enhance inventory quality and drive performance \u2014 all with the goal of boosting yield.\u201d<\/p>\n

The DV Publisher Suite offers:\u00a0<\/p>\n