{"id":391609,"date":"2020-12-02T08:03:22","date_gmt":"2020-12-02T13:03:22","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=391609"},"modified":"2020-12-02T08:03:22","modified_gmt":"2020-12-02T13:03:22","slug":"bigcommerce-merchants-experience-highest-ecommerce-sales-ever-during-cyber-week","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bigcommerce-merchants-experience-highest-ecommerce-sales-ever-during-cyber-week\/","title":{"rendered":"BigCommerce Merchants Experience Highest Ecommerce Sales Ever During Cyber Week"},"content":{"rendered":"

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BigCommerce Merchants Experience Highest Ecommerce Sales Ever During Cyber Week<\/b><\/p>\n

Platform sales increase approximately 74 percent globally year-over-year, supported by 100% uptime during peak shopping days<\/i><\/p>\n

AUSTIN, Texas–(BUSINESS WIRE<\/a>)–BigCommerce<\/a> (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established brands, today reported that its merchants experienced record-breaking sales during Cyber Week, the five day shopping period spanning Thanksgiving through Cyber Monday. Analysis of platform-level data shows that BigCommerce\u2019s global merchant base saw an approximate 74 percent year-over-year (YoY) increase in gross merchandise volume (GMV) recorded by BigCommerce, led by an approximate 86 percent YoY GMV increase on Sunday and an approximately 84 percent increase on Thanksgiving Day. Additionally, the BigCommerce platform saw 100% performance uptime, marking the seventh consecutive year of zero reported site downtime during the peak holiday period.\n<\/p>\n

\n\u201cThis year, brands and retailers needed to grow spectacularly online to make up for unprecedented challenges offline. The success that BigCommerce merchants saw during Cyber Week reflects the quality of their ecommerce websites and the ever-expanding willingness of consumers to shift their spending online,\u201d said Brent Bellm, CEO at BigCommerce. \u201c2020 will be the biggest year of ecommerce growth in history, by far. We are proud that BigCommerce plays an essential part in helping businesses provide engaging, reliable and secure digital sales experiences.\u201d\n<\/p>\n

\nMerchants also benefited from an approximate 17 percent YoY increase in average order value (AOV), led by a $164 AOV on Cyber Monday. Desktop, which accounted for approximately 53 percent of total platform sales, reigned as the primary purchase device throughout the majority of Cyber Week, bringing in an approximate 78 percent increase in GMV YoY. Despite this, total GMV on smartphones saw a more than 77 percent increase from last year, highlighting it as a growing driver in ecommerce sales.\n<\/p>\n

Additional Cyber Week Insights:<\/b><\/p>\n