{"id":391566,"date":"2020-12-02T08:03:11","date_gmt":"2020-12-02T13:03:11","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=391566"},"modified":"2020-12-02T08:03:11","modified_gmt":"2020-12-02T13:03:11","slug":"winnebago-industries-refreshes-corporate-enterprise-brand","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/winnebago-industries-refreshes-corporate-enterprise-brand\/","title":{"rendered":"Winnebago Industries Refreshes Corporate Enterprise Brand"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\n        <em>New corporate <\/em><br \/>\n        <em>identity<\/em><br \/>\n        <em> to unify<\/em><br \/>\n        <em>growing portfolio<\/em><br \/>\n        <em> of premium product brands focused on outdoor lifestyle<\/em>\n      <\/p>\n<p align=\"center\">\n        <em>Survey:<\/em><br \/>\n        <em>In 2020, participation in outdoor activities grew among U<\/em><br \/>\n        <em>.<\/em><br \/>\n        <em>S<\/em><br \/>\n        <em>.<\/em><br \/>\n        <em> consumers<\/em><br \/>\n        <em>, including those new to outdoor activities<\/em>\n      <\/p>\n<p>EDEN PRAIRIE, Minn., Dec.  02, 2020  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=w-K6YQLKfxX-9f4OB6XTO2yxyZKviZ7oa58HjGwMXz7ZhLnVFvz05teY8R8EhTSS_qDmBdRNCGzRBHs731G3rsVLmsJUH_MyXzXD5oD0bt4=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Winnebago Industries<\/a>, (NYSE: WGO), the company that has helped define the recreational vehicle industry for more than 60 years, is about to make its mark in a whole new way.<\/p>\n<p>The company is introducing a refreshed corporate enterprise brand. The new brand identity will harness the company\u2019s core strengths and common values across its product lines, while accommodating the strength and individuality of its growing portfolio of brands. Winnebago Industries\u2019 products, used primarily in leisure travel and outdoor recreation activities, include motorhomes, travel trailers, fifth-wheel products and boats. Its expanding collection of premium outdoor lifestyle brands include Winnebago, Grand Design, Chris-Craft and Newmar.<\/p>\n<p>\u201cAs our business has evolved, we\u2019ve become a company of many brands, but we\u2019ve always stayed true to our roots \u2013 our core company values and foundational strengths,\u201d said Michael Happe, Winnebago Industries President and CEO. \u201cLeading with a refreshed, focused corporate enterprise brand demonstrates that, collectively, Winnebago Industries is stronger than the sum of its parts or products and committed as an enterprise to enabling extraordinary outdoor experiences to a widening range of consumers. We believe every product and brand will benefit from that core strength.\u201d<\/p>\n<p>Winnebago Industries\u2019 refreshed corporate enterprise brand identity, including a new visual identity system, wordmark and tagline \u2013 \u201cBe Great, Outdoors\u201d, will debut today on a new website.<\/p>\n<p>Winnebago Industries\u2019 rebranding comes at a time when Americans are falling in love with the outdoors again, in spite of \u2013 or perhaps because of \u2013 the pandemic. It\u2019s a trend borne out by the record-breaking number of visits to state and national parks, and echoed by the recent passage of the Great American Outdoors Act. The legislation will enable national parks to fund improvements that will increase access for all while protecting natural resources.<\/p>\n<p>Winnebago Industries commissioned a survey to gain insights into Americans\u2019 renewed interest in outdoor experiences. A Padilla Spotlight Survey asked consumers across the U.S. about their outdoor activity level over the past year and their outdoor plans going into 2021. Findings included in 2020, 68% of consumers under the age of 55 participated in an outdoor activity such as camping, hiking at a location away from your home, boating or visiting a state or national park. Overall, 60% of the U.S. population pursued an outdoor activity in 2020; for 31% of those consumers, it was their first time participating in an outdoor activity*.<\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bNIw4XPrOXA-Cedsl__LO6o1nrIQH0C7kD6pTwHmtW0bhR7NahA1uTRpshFODUMk5P93QRSzVTSJNJG3enRDcQ152XbQjZ8xOMjROeXnkHVgY5Kwta7onJN-ZifHKsbnfObHuckLT2ioMtW1emsbkw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">A November 10 report<\/a> by the Bureau of Economic Analysis showed multiyear growth in the outdoor recreation sector having a positive impact on the U.S. GDP. The sector generated $788 billion in gross output in 2019 and supported 5.2 million jobs. The five largest conventional outdoor\u00a0recreation activities are boating\/fishing, RVs, hunting, motorcycles and ATVs, and equestrian sports.<\/p>\n<p>\u201cWe are thrilled to be introducing a refreshed corporate enterprise brand at a time when people are increasingly turning to the outdoors to pursue extraordinary experiences with family and friends,\u201d said Happe. \u201cWe expect our refreshed enterprise brand to galvanize our business across our product brands. It\u2019s much more than a new look. I believe our corporate enterprise brand identity will inspire and unite us around a common spirit of delivering extraordinary experiences to everyone we serve.\u201d<\/p>\n<p>\n        <strong>About\u00a0Winnebago Industries<\/strong><br \/>\n        <br \/>Winnebago Industries, Inc.\u00a0is a leading North American manufacturer of outdoor lifestyle products and commercial vehicles under the\u00a0Winnebago, Grand Design,\u00a0Newmar\u00a0and Chris-Craft brands, which are used primarily in leisure travel and outdoor recreation activities. The company builds quality motorhomes, travel trailers, fifth-wheel products, boats, and commercial community outreach vehicles.\u00a0Winnebago Industries\u00a0has multiple facilities in\u00a0Iowa,\u00a0Indiana,\u00a0Minnesota, and\u00a0Florida. The Company&#8217;s common stock is listed on the\u00a0New York Stock Exchange\u00a0and traded under the symbol WGO. For access to\u00a0Winnebago Industries&#8217;\u00a0investor relations material or to add your name to an automatic email list for Company news releases, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=sUCCY5KGwygIIAaHwWYs10cBZJ3meyHx6YVESaMuJhQSrjqmZhd5MbFZj8wGTRqalZ_y4yZm8-vgJBWmM2-rtIu9rrjT7h8lho5_hH2A2NA=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">http:\/\/investor.wgo.net<\/a>.<\/p>\n<p>Media Contact<br \/>Sam Jefson \u2013 Public Relations Specialist \u2013 641-585-6803 &#8211;\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=13N3qqZuhkHcULdUwAKwaMOCyyWr04xv6xTb4MItAFdsijufsBVjO_p-R7aqZDnaOpv5k74V8Tv8caaxILoBxw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">sjefson@wgo.net<\/a><\/p>\n<p>*Padilla Spotlight Methodology: online survey conducted among U.S. consumers at least 18 years or older between November 13 and November 17, 2020. Responses were weighted to U.S. Census for age, gender and ethnicity. There were 1,984 completed surveys.<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qVe11Uuvu5r-tqstJWpkkLOoUGy2e-isMZ-WWWWOb-rSFPEo2zTvp8_ch7d2rsHOEdItOy-Y6NLhsmJxnztaDBls3Oe5o2Rm85tIKqI2HF_G-tZLaYxwGh7OjFHw1MDdTd5Q2BXd2alazWXQd_Q6a6Yxukatl7xbe3e3Vo4dMNzGZivvFsZ_txFJ5_Ww4iTfiG6p2Sig9K5aPhAhYkEbw51HUvo2O0EmD3mLVnq2vhXBGSIXfyPGiSbXANopn3ZOld420xFgfhJYv9O-5-ETag==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/f2b456d7-624c-4d09-9915-1514d7959f77<\/a><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5NTAyMSMzODUxMDYyIzIwMDU3ODQ=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/0a3e3028-303d-4259-aa59-89e4ab45a211\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New corporate identity to unify growing portfolio of premium product brands focused on outdoor lifestyle Survey: In 2020, participation in outdoor activities grew among U . S . consumers , including those new to outdoor activities EDEN PRAIRIE, Minn., Dec. 02, 2020 (GLOBE NEWSWIRE) &#8212; Winnebago Industries, (NYSE: WGO), the company that has helped define the recreational vehicle industry for more than 60 years, is about to make its mark in a whole new way. The company is introducing a refreshed corporate enterprise brand. The new brand identity will harness the company\u2019s core strengths and common values across its product lines, while accommodating the strength and individuality of its growing portfolio of brands. Winnebago Industries\u2019 products, used primarily in leisure &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/winnebago-industries-refreshes-corporate-enterprise-brand\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Winnebago Industries Refreshes Corporate Enterprise Brand&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-391566","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Winnebago Industries Refreshes Corporate Enterprise Brand - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/winnebago-industries-refreshes-corporate-enterprise-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winnebago Industries Refreshes Corporate Enterprise Brand - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New corporate identity to unify growing portfolio of premium product brands focused on outdoor lifestyle Survey: In 2020, participation in outdoor activities grew among U . S . consumers , including those new to outdoor activities EDEN PRAIRIE, Minn., Dec. 02, 2020 (GLOBE NEWSWIRE) &#8212; Winnebago Industries, (NYSE: WGO), the company that has helped define the recreational vehicle industry for more than 60 years, is about to make its mark in a whole new way. The company is introducing a refreshed corporate enterprise brand. The new brand identity will harness the company\u2019s core strengths and common values across its product lines, while accommodating the strength and individuality of its growing portfolio of brands. 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