{"id":391479,"date":"2020-12-02T07:03:09","date_gmt":"2020-12-02T12:03:09","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=391479"},"modified":"2020-12-02T07:03:09","modified_gmt":"2020-12-02T12:03:09","slug":"inmar-intelligence-launches-exclusive-audiences-enabling-brands-and-retailers-to-target-health-conscious-buyers-using-direct-purchase-data","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/inmar-intelligence-launches-exclusive-audiences-enabling-brands-and-retailers-to-target-health-conscious-buyers-using-direct-purchase-data\/","title":{"rendered":"Inmar Intelligence Launches Exclusive Audiences Enabling Brands and Retailers to Target Health-Conscious Buyers Using Direct Purchase Data"},"content":{"rendered":"

\nBrands and retailers can now drive sales with targeted reach of incentives and media using Inmar Lifestyle Audiences
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Winston-Salem, NC, Dec. 02, 2020 (GLOBE NEWSWIRE) — Inmar Intelligence<\/a>, a data-driven technology-enabled services company, announced the launch of Inmar Lifestyle Audiences, enabling brands and retailers to now target health-conscious buyers, such as those who lead Keto, Vegan, Organic, Gluten-Free and Paleo lifestyles. This new capability combines Inmar\u2019s shopper transaction data and data science with product intelligence data from Spins(R), a Platform Accelerator<\/a> within Inmar\u2019s Innovator Ecosystem and the leading provider of wellness-focused data technology, to provide targeting capabilities unmatched in the market.<\/p>\n

Consumers are increasingly implementing health-conscious diets into their lifestyles, with reports that health-conscious segments (specific eating protocols such as vegan, Paleo, Keto, etc.) have grown threefold since 2018<\/a>. In fact, a majority of grocery shoppers who have adopted online shopping (64 percent<\/a>) are highly focused on buying products for diets or other health-related programs, either for themselves or for other household members.\u00a0<\/p>\n

\u201cIt is incredibly important for brands and retailers to meet the needs of health-conscious shoppers wanting targeted communications and savings,\u201d said David Mounts, Chairman and CEO of Inmar Intelligence. \u201cBrands are introducing more products targeted to shoppers\u2019 dietary needs, but in order to increase awareness of these products among the target audience, it\u2019s important to incorporate personalized offers into the mix using targeted media. Inmar Lifestyle Audiences helps ensure that this audience segment is accurately targeted with the messages that resonate the most, driving sales in-store and online and securing customer loyalty over time.\u201d<\/p>\n

\n According to a recent survey<\/a>, 90 percent of consumers sometimes, if not always, search a product’s label or description online to make sure foods meet the goals of their diet, with many focusing their purchases on more than two health-related programs. Inmar Lifestyle Audiences enables identification of these buyers to allow brands and retailers to deliver relevant offers and media messages to those who are actively looking for food options that meet their dietary needs.\u00a0<\/p>\n

\u201cWhen we brought SPINS into the Innovator Ecosystem as a Platform Accelerator, we knew that their expertise with data specific to health-conscious purchase decisions would play an important role in how we segment audiences for our clients,\u201d said Mounts. \u201cBy combining the power of SPINS with our Shopper Sync intelligence, we\u2019re able to power targeted offers and programmatic media for brands and retailers to reach known buyers.\u201d<\/p>\n

For more information about Inmar LIfestyle Audiences, please visit https:\/\/www.inmar.com\/blog\/thought-leadership\/are-targeted-offers-your-crystal-ball<\/a>\u00a0<\/p>\n

\n
About Inmar Intelligence<\/p>\n

Commerce Accelerated.\u2122\u00a0<\/p>\n

Inmar Intelligence is a leading data and tech-enabled services company. $120 billion dollars of commerce runs through our market-driven platforms which are propelling digital transformation through unified data and workflows to help leading Fortune 5000 companies, emerging brands and health systems drive innovation.<\/p>\n

Throughout our 40-year history, we have served retailers, manufacturers, pharmacies, health systems, government and employers as their trusted intermediary in helping them redefine success. For more information about Inmar, please follow us on Twitter, LinkedIn or Facebook, or call (866) 440-6917.<\/p>\n


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Holly Pavlika\r\nInmar Intelligence\r\n(336) 770-3596\r\nholly.pavlika@inmar.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Brands and retailers can now drive sales with targeted reach of incentives and media using Inmar Lifestyle Audiences Winston-Salem, NC, Dec. 02, 2020 (GLOBE NEWSWIRE) — Inmar Intelligence, a data-driven technology-enabled services company, announced the launch of Inmar Lifestyle Audiences, enabling brands and retailers to now target health-conscious buyers, such as those who lead Keto, Vegan, Organic, Gluten-Free and Paleo lifestyles. This new capability combines Inmar\u2019s shopper transaction data and data science with product intelligence data from Spins(R), a Platform Accelerator within Inmar\u2019s Innovator Ecosystem and the leading provider of wellness-focused data technology, to provide targeting capabilities unmatched in the market. Consumers are increasingly implementing health-conscious diets into their lifestyles, with reports that health-conscious segments (specific eating protocols such as … <\/p>\n
Continue reading “Inmar Intelligence Launches Exclusive Audiences Enabling Brands and Retailers to Target Health-Conscious Buyers Using Direct Purchase Data”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-391479","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nInmar Intelligence Launches Exclusive Audiences Enabling Brands and Retailers to Target Health-Conscious Buyers Using Direct Purchase Data - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/inmar-intelligence-launches-exclusive-audiences-enabling-brands-and-retailers-to-target-health-conscious-buyers-using-direct-purchase-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inmar Intelligence Launches Exclusive Audiences Enabling Brands and Retailers to Target Health-Conscious Buyers Using Direct Purchase Data - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Brands and retailers can now drive sales with targeted reach of incentives and media using Inmar Lifestyle Audiences Winston-Salem, NC, Dec. 02, 2020 (GLOBE NEWSWIRE) — Inmar Intelligence, a data-driven technology-enabled services company, announced the launch of Inmar Lifestyle Audiences, enabling brands and retailers to now target health-conscious buyers, such as those who lead Keto, Vegan, Organic, Gluten-Free and Paleo lifestyles. 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