{"id":390923,"date":"2020-12-01T11:24:48","date_gmt":"2020-12-01T16:24:48","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=390923"},"modified":"2020-12-01T11:24:48","modified_gmt":"2020-12-01T16:24:48","slug":"study-shows-strategies-key-for-nonprofits-seeking-a-connection-with-donors-during-coronavirus-pandemic","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/study-shows-strategies-key-for-nonprofits-seeking-a-connection-with-donors-during-coronavirus-pandemic\/","title":{"rendered":"Study Shows Strategies Key for Nonprofits Seeking a Connection with Donors During Coronavirus Pandemic"},"content":{"rendered":"

\nMost Successful Charitable Campaigns Emphasize Hope, Use Precise Language
\n<\/h2>\n
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BOCA RATON Fla., Dec. 01, 2020 (GLOBE NEWSWIRE) — Despite the economic hardship brought about by the coronavirus pandemic, philanthropic giving has increased substantially nationwide. At issue, however, is the competition among nonprofits for charitable campaigns and the development of meaningful connections with donors.<\/p>\n

A team of researchers, including\u00a0Siri Terjesen<\/a>, Ph.D., of Florida Atlantic University, says nonprofits need to implement several key strategies to successfully reach prospective donors during the pandemic. The strategies must envision and seize on bold new opportunities and emphasize empathy, solidarity and hope.<\/p>\n

The most successful campaigns use precise, contextualized and detailed language around the nonprofits\u2019 offerings, according to their study published<\/a> in the\u00a0Journal of Business Venturing Insights.\u00a0<\/i><\/p>\n

\u201cNonprofits tend to focus on their messaging content, but not the linguistic style of delivery,\u201d said Terjesen, a professor of management programs within FAU\u2019s College of Business<\/a>. \u201cThe potential funders receive numerous appeals for help, and their willingness to support a cause may simply depend on whether they \u2018hear\u2019 the ask.\u201d<\/p>\n

Terjesen collaborated on the research with co-authors\u00a0Mohamed Farhoud<\/a>\u00a0and\u00a0Pekka Stenholm<\/a>\u00a0of the University of Turku;\u00a0Ewald Kibler<\/a>\u00a0of Aalto University;\u00a0Maija Renko<\/a>\u00a0of DePaul University; and\u00a0Sheeza Shah<\/a>\u00a0of crowdfunding platform UpEffect.\u00a0<\/p>\n

The pandemic is dramatically transforming how organizations develop and enact strategies to weather these uncertain times. More than 1.6 million nonprofits employ 10 percent of the workforce\u00a0across the U.S.<\/a>\u00a0and provide more than 11 million jobs in sectors as diverse as healthcare, higher education and food banks.\u00a0Florida\u2019s<\/a>\u00a0more than 69,000 nonprofits employ 6.2 percent of the workforce and generate over $90 billion in annual revenues.<\/p>\n

While the researchers did not specifically study the reasons for the increase in pandemic-era giving, Terjesen said she believes it stems from a desire to help the less fortunate at such a critical time. Fidelity Charitable Giving<\/a>\u00a0reports that donors plan to give more during the pandemic, while the\u00a0Center for Disaster Philanthropy<\/a>\u00a0highlights increased giving from foundations, corporations and high-net-worth individuals.\u00a0<\/p>\n

Some nonprofits deliberately or inadvertently have paused their activities during the pandemic, leading to considerably less contact with stakeholders, ranging from the constituents served to the potential donors, according to Terjesen. Nonprofits must focus on their strategies and delivery and stay in close geographic and psychological contact with constituents, she and the other researchers noted.<\/p>\n


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\n \n <\/div>\n

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Paul Owers\r\nFlorida Atlantic University College of Business\r\n5612214090\r\npowers@fau.edu\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Most Successful Charitable Campaigns Emphasize Hope, Use Precise Language BOCA RATON Fla., Dec. 01, 2020 (GLOBE NEWSWIRE) — Despite the economic hardship brought about by the coronavirus pandemic, philanthropic giving has increased substantially nationwide. At issue, however, is the competition among nonprofits for charitable campaigns and the development of meaningful connections with donors. A team of researchers, including\u00a0Siri Terjesen, Ph.D., of Florida Atlantic University, says nonprofits need to implement several key strategies to successfully reach prospective donors during the pandemic. The strategies must envision and seize on bold new opportunities and emphasize empathy, solidarity and hope. The most successful campaigns use precise, contextualized and detailed language around the nonprofits\u2019 offerings, according to their study published in the\u00a0Journal of Business Venturing … <\/p>\n
Continue reading “Study Shows Strategies Key for Nonprofits Seeking a Connection with Donors During Coronavirus Pandemic”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-390923","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nStudy Shows Strategies Key for Nonprofits Seeking a Connection with Donors During Coronavirus Pandemic - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/study-shows-strategies-key-for-nonprofits-seeking-a-connection-with-donors-during-coronavirus-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study Shows Strategies Key for Nonprofits Seeking a Connection with Donors During Coronavirus Pandemic - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Most Successful Charitable Campaigns Emphasize Hope, Use Precise Language BOCA RATON Fla., Dec. 01, 2020 (GLOBE NEWSWIRE) — Despite the economic hardship brought about by the coronavirus pandemic, philanthropic giving has increased substantially nationwide. 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