{"id":390774,"date":"2020-12-01T09:33:18","date_gmt":"2020-12-01T14:33:18","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=390774"},"modified":"2020-12-01T09:33:18","modified_gmt":"2020-12-01T14:33:18","slug":"knowseafood-transforms-the-way-americans-buy-seafood","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/knowseafood-transforms-the-way-americans-buy-seafood\/","title":{"rendered":"KNOWSEAFOOD TRANSFORMS THE WAY AMERICANS BUY SEAFOOD"},"content":{"rendered":"

\nCompany launches the first nationwide direct-to-consumer online seafood market offering an array of sustainable and fully traceable seafood, authenticated by blockchain technology.
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New Bedford, Mass, Dec. 01, 2020 (GLOBE NEWSWIRE) — New Bedford-based startup KnowSeafood is launching a game-changing direct-to-consumer online seafood market using blockchain technology to bring traceability and trust to the seafood chain. American consumers can now purchase a variety of sustainable, natural seafood and track it from the moment it\u2019s caught or landed to the moment it\u2019s delivered to their door.\u00a0<\/p>\n

In the U.S., seafood typically goes through an average of four to seven middlemen before it arrives in grocery stores, and 90% is imported. But as much as half of that is actually American-caught seafood being reimported to the U.S. after being processed overseas\u2014often in China or Southeast Asia. Such a long and complicated supply chain inevitably leads to more middlemen with no way to trace its provenance. This often results in mislabeling and rampant fish fraud\u2014for example, 25 percent of seafood in New York stores was mislabeled, according to an investigation by the state\u2019s Attorney General.\u00a0<\/p>\n

KnowSeafood builds traceability into the food chain by cutting out the middlemen and working directly with trusted global harvesters who share the same high sustainability standards. Each piece of fish is shipped directly from trusted harvesters to KnowSeafood to the consumer, removing middlemen and opportunities for mislabeling. Every harvester is required to adopt the use of blockchain technology, which further ensures traceability and provides the end consumer with complete transparency.\u00a0<\/p>\n

Innovative blockchain technology from VeChain underpins KnowSeafood\u2019s sustainability and traceability guarantee. KnowSeafood supply partners upload harvesting, processing, and shipping information using VeChain ToolChain; the data is immutable and cannot be changed, ensuring every detail of when and where it was caught, processed, and shipped is accurately recorded, building trust directly into the food chain.\u00a0<\/p>\n

KnowSeafood works only with fisheries who maintain the highest sustainability standards, are committed to environmental protection and are actively engaged in corporate social responsibility initiatives. Blockchain technology paired with StoryBird supply chain transparency application software provides consumers with interactive profiles of the fishermen, details their sustainability practices, maps out the exact location of the harvest, and reports the time and date when the seafood was landed, processed, shipped, and delivered. Consumers concerned about fish fraud, the use of additives and preservatives, and unsustainable fishing methods now KnowWho, KnowWhen, KnowHow, and KnowWhere their seafood came from even before they buy.\u00a0<\/p>\n

The harvesters inspect, grade, process, and pack their seafood into KnowSeafood customized individual portions and then flash freeze it at -40\u00b0c to -80\u00b0c, all within hours of being landed at the dock. KnowSeafood ensures all of its seafood is frozen only once\u2014which guarantees phenomenal quality and avoids the degradation in flavor and texture that typically occurs when seafood is iced, thawed, and frozen multiple times. The only time KnowSeafood is thawed is when it\u2019s safely in the consumer\u2019s home and ready to be cooked. What\u2019s more, KnowSeafood is all-natural, with no additives or preservatives, and comes with a 100% happiness guarantee.\u00a0<\/p>\n

The company is making serious commitments to combat climate change and help protect the environment, starting with its net-zero carbon emissions cold storage facility in New Bedford, Mass. From there, orders are shipped to customers exclusively in Vericool boxes\u2014made with 100% compostable insulation and 100% recyclable materials.\u00a0<\/p>\n

KnowSeafood enables consumers to buy sustainable and fully traceable seafood from world-class suppliers of the freshest, highest-quality varieties including scallops, tuna, lobster, haddock, shrimp, mahi-mahi, sea bass, halibut, sablefish, and salmon. Suppliers include:\u00a0<\/p>\n

\n Aurora Salmon from Ler\u00f8y.<\/strong> Sushi-grade salmon raised under the Aurora Borealis in the arctic fjords of Norway on a diet of natural marine algae oils, including one grown here in the U.S.A. These oils are the richest source of EPA & DHA Omega 3\u2014the two key types of healthy Omega 3s that are only found in fish and seafood. Using algal oil promotes marine biodiversity and makes salmon more sustainable by reducing the wild-caught fish used as salmon feed.<\/p>\n

\n Nordic Wild Sea Scallops from Nordic Inc, New Bedford, MA<\/strong>.\u00a0 Natural, wild, hand-shucked sea scallops strictly from US North Atlantic waters. Owned and operated by Dan & Daneen Eilertsen, this fleet of six scallopers is the pride of New Bedford. It\u2019s also Marine Stewardship Council (MSC)-certified, which ensures its fishing practices do not diminish wild fish populations or the ecosystem they\u2019re part of. Never treated with additives, their scallops are on ice within 90 minutes of being landed, and you can taste the difference a family\u2019s pride makes.<\/p>\n

\n Rocky Coast Lobster Tails from Owls Head, Maine.<\/strong> These lobsters are harvested<\/p>\n

in the morning and brought to the dock the same day by independently owned day boats working off the coast of Owls Head Maine. The cold and pristine waters around Owls Head are famous for their rich and diverse ecosystem that produces some of the world\u2019s best-tasting lobsters, while strict regulations limiting the number of pots, crew, and minimum\/maximum size of the catch ensure the sustainability of the fishery.<\/p>\n

Plus:\u00a0<\/p>\n

\n Artesean\u2019s Diver Caught Bay Scallops<\/strong>\u2014SeaCorp, Peru<\/p>\n

\n Harvest of the Sea Shrimp<\/strong> –Harvest of the Sea, India\/Vietnam<\/p>\n

\n Maldhoni Tuna \u2013 <\/strong>Maldives Quality Seafood Inc., Maldives\/Sri Lanka<\/p>\n

\n Oceano Mahi Mahi<\/strong> \u2013 Oceano Seafood, Peru<\/p>\n

\n PezCo Rainbow Trout<\/strong> \u2013 PezCo Aquafarming, Colombia<\/p>\n

\n Royal Greenland Chilean Sea Bass<\/strong> \u2013 Royal Greenland, Chile<\/p>\n

\n Royal Greenland Cold Water Cooked Shrimp<\/strong> — Royal Greenland, The Maritimes, Canada<\/p>\n

\n Alaska Gold Halibut and Sablefish \u2013 <\/strong>Seafood Producers Cooperative Sitka, Alaska<\/p>\n

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The co-founders of KnowSeafood, Daniel McQuade and Paul Neves, have a combined 50 years of experience in the seafood industry. Their mission at KnowSeafood: giving home chefs a direct connection to trusted harvesters of sustainable, natural, trusted, and traceable seafood while remaining fully committed to protecting the environment. They want to ensure the oceans and seas are alive and thriving for generations to come. \u00a0<\/p>\n

\n About KnowSeafood<\/strong>\n <\/p>\n

Founded by seafood industry veterans Paul Neves and Daniel McQuade, KnowSeafood is a startup based in New Bedford, MA, with offices in Raleigh, NC. KnowSeafood is the first direct-to-consumer online seafood market using blockchain technology to ensure transparency and traceability in its supply chain. Its mission is providing U.S. consumers with direct access to the best quality sustainable, natural seafood from a trusted network of global harvesters while working to protect the environment and ensure ocean biodiversity. It\u2019s the first online seafood market to eliminate the middlemen and the risk of fish fraud and mislabeling, giving U.S. consumers a direct connection to sustainable harvesters from around the world and<\/em> the ability to trace their seafood every step of the way from the ocean to the front door. From Norwegian salmon and Peruvian Mahi-Mahi to New Bedford, MA\u2019s own wild scallops, KnowSeafood delivers trusted seafood with a proven provenance directly to the discerning home chef.\u00a0<\/p>\n

\n Website:<\/strong>
\n https:\/\/bit.ly\/KnowSeafood<\/a>\n <\/p>\n

\n Youtube:<\/strong>
\n https:\/\/bit.ly\/KnowSeafoodIntro<\/a>\u00a0<\/p>\n

\n Contact:\u00a0<\/strong>\n <\/p>\n

Daniel McQuade, CEO, KnowSeafood<\/p>\n

\n daniel@knowseafood.com<\/a>\n <\/p>\n

+1.508.525.3477<\/p>\n

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Whitney Foard Small<\/p>\n

\n whitney@crushedlimemedia.com<\/a>\n <\/p>\n

+1.207.749.1314<\/p>\n

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\n About VeChain<\/strong>\n <\/p>\n

Launched in 2015, VeChain connects blockchain technology to the real world by providing a comprehensive governance structure, a robust economic model, and IoT integration. VeChain is the pioneer of real-world applications using public blockchain technology, with international operations in Singapore, Luxembourg, Tokyo, Shanghai, Paris, Hong Kong, and San Francisco. Together with our strategic partners PwC and DNV GL, we have established cooperative relations with many leading enterprises in different industries, including Walmart China, BMW, BYD Auto, Haier, H&M, LVMH, D.I.G, ENN, AWS, PICC, ASI etc.\u00a0<\/p>\n

Website:\u202fwww.vechain.com<\/a>\u00a0<\/p>\n

Contact:\u202fpress@vechain.com<\/a>\u00a0<\/p>\n

\n About StoryBird\u00a0<\/strong>\n <\/p>\n

\n StoryBird<\/a> is a storytelling application that educates consumers about the products they purchase. The app provides full transparency into a product\u2019s supply chain from producer to consumer, utilizing media, content and blockchain traceability. StoryBird allows for consumers to connect directly with the producers of their products and each stakeholder in the supply chain to communicate their unique story. StoryBird is an application of Producers Market.<\/p>\n

\n Website:<\/strong> storybird.co<\/p>\n

\n Contact:<\/strong>
\n info@producersmarket.com<\/a>\n <\/p>\n

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\n Daniel McQuade,\u00a0<\/strong>
\n Co-founder and CEO, KnowSeafood<\/strong>\n <\/p>\n

Daniel McQuade\u00a0is the\u00a0Co-founder and CEO of KnowSeafood, a privately held\u00a0direct-to-consumer seafood e-commerce platform that uses blockchain technology to ensure transparency and traceability in its supply chain.\u00a0\u00a0KnowSeafood partners with a\u00a0rigorously vetted group of\u00a0global harvesters of sustainable, natural seafood in order to eliminate the middlemen and offer their\u00a0products directly to the consumer.<\/p>\n

Before founding KnowSeafood, Daniel successfully founded 3 companies and pioneered the first USDA-approved Natural Light Beef company.\u00a0In 2019, Daniel worked directly\u00a0with IBM FoodTrust to deliver the first\u00a0fully integrated blockchain solution that allowed consumers\u00a0to see the entire\u00a0journey of their seafood from point of harvest to plate. Working off the success of that project and recognizing the consumer demand for traceability in the seafood supply chain, Daniel went on to co-found KnowSeafood.\u00a0<\/p>\n

Since 2009, Daniel has been a counselor for the Columbia-Harlem Small Business Development Center\u00a0at the Columbia Business School in NYC, where he helps entrepreneurs and\u00a0small business\u00a0ventures\u00a0achieve next-stage growth.\u00a0In 2013, he joined Venture for All, an affiliate of Columbia Business School, as a director and adjunct professor developing the frameworks for a suite of world-class business school programs. This global online initiative aims to enhance the entrepreneurial ecosystem in emerging markets through education and mentorship.\u00a0<\/p>\n

Over the course of his career, Daniel has created, worked with, and volunteered with CSR and non-profit organizations in capacities ranging from founder, president, executive board member, and trustee, providing over $7 Million in grants to a wide range of non-profit institutions focusing on education, health, and wellness.\u00a0<\/p>\n

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\n Paul Neves,\u00a0<\/strong>
\n Co-founder and COO, KnowSeafood<\/strong>\n <\/p>\n

Paul Neves is the Co-founder and COO of KnowSeafood, a privately held\u00a0direct-to-consumer seafood e-commerce platform that uses blockchain technology to ensure transparency and traceability in its supply chain. KnowSeafood partners with a\u00a0rigorously vetted group of\u00a0global harvesters of sustainable, natural seafood in order to eliminate the middlemen and offer their\u00a0products directly to the consumer.<\/p>\n

The man behind the scenes, Paul is always looking for ways to improve process, and can usually be found elbow-deep in product, making sure it\u2019s the best it can be for the end consumer. Born into the seafood industry, Paul represents the fourth generation of the Neves fishing family. He started his career unloading boats on the docks in New Bedford, Massachusetts, went on to manage seafood plants, and has founded or co-founded multiple companies. He learned from the bottom up, which is why he takes pride in building a strong team and sees the value of every member, no matter their position or title.<\/p>\n

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In 2006, Paul co-founded Oceans Alive Scallops, a company that cemented its reputation as a favorite among white tablecloth restaurants after chef Josiah Rosenberg won Season 5 of Bravo TV\u2019s Top Chef<\/em> using Oceans Alive Scallops. Oceans Alive was one of the original members of the American Scallop Association, which funded the research to establish the Atlantic Scallop fishery as a Marine Stewardship Council (MSC) certified fishery.\u00a0 Sustainability has always been a priority, and Paul has been involved in everything from equipment design to use of byproducts and plant operation efficiencies. \u00a0<\/p>\n

\n Attachments<\/strong>\n <\/p>\n