{"id":390641,"date":"2020-12-01T08:48:18","date_gmt":"2020-12-01T13:48:18","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=390641"},"modified":"2020-12-01T08:48:18","modified_gmt":"2020-12-01T13:48:18","slug":"salesforce-data-reveals-all-time-high-60-billion-in-u-s-cyber-week-digital-sales","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/salesforce-data-reveals-all-time-high-60-billion-in-u-s-cyber-week-digital-sales\/","title":{"rendered":"Salesforce Data Reveals All-Time High $60 Billion in U.S. Cyber Week Digital Sales"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">Digital sales spiked across all major U.S. shopping days, including increases of 20 percent on Thanksgiving Day, 23 percent on Black Friday and 10 percent in the U.S. on Cyber Monday compared to 2019<\/h2>\n<h2 class=\"xn-hedline\">Retailers with curbside, drive-through, and in-store pickup saw 32% higher online sales growth compared to retailers without those options during Cyber Week<\/h2>\n<h2 class=\"xn-hedline\">Salesforce customers grew global digital orders by 62 percent and marketing emails by 9 percent year-over-year during Cyber Week<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">SAN FRANCISCO<\/span>, <span class=\"xn-chron\">Dec. 1, 2020<\/span> \/PRNewswire\/ &#8212;\u00a0Salesforce (NYSE: CRM), the global leader in CRM, today released its Cyber Week insights, analyzing the global shopping behavior of more than one billion global shoppers on the Salesforce Customer 360 platform. Overall, global online sales hit a new record with <span class=\"xn-money\">$270 billion<\/span>, up 36 percent compared to 2019. With new online shopping behaviors driven in part by the COVID-19 pandemic and reduced store holiday hours and traffic, consumers flocked online over Cyber Week and pushed digital sales to new heights.\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/341399\/salesforce_com_logo.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/341399\/salesforce_com_logo.jpg\" title=\"Salesforce (PRNewsFoto\/salesforce.com) (PRNewsfoto\/Salesforce)\" alt=\"Salesforce (PRNewsFoto\/salesforce.com) (PRNewsfoto\/Salesforce)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>\n        <b>Top Salesforce 2020 Holiday Shopping Insights<\/b>\n      <\/p>\n<ul type=\"disc\">\n<li>\n          <b>Digital commerce sets new records:<\/b><br \/>\n          <b>\u00a0<\/b>Total digital sales reached <span class=\"xn-money\">$270 billion<\/span> globally and <span class=\"xn-money\">$60 billion<\/span> in the U.S. Overall digital commerce was up\u00a036 percent globally and\u00a029 percent in the U.S. year-over-year with a\u00a022\u00a0percent increase in consumers who participated in Cyber Week this holiday season compared to 2019 as the pandemic pushed more consumers online. With Commerce Cloud already operating at holiday 2019 levels since April, the platform supported even greater scale throughout Cyber Week, seeing\u00a050\u00a0percent digital sales growth compared to last year. <\/li>\n<li>\n          <b>Curbside pickup delivers increased sales: <\/b>U.S.\u00a0retailers that offered curbside, drive-through and in-store pickup options increased digital revenue by\u00a029\u00a0percent on average compared to last Cyber Week. Retailers that didn&#8217;t offer these pickup options only saw\u00a022 percent\u00a0average growth. With earlier shipping cutoff dates and <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2996995-1&amp;h=2905651594&amp;u=https%3A%2F%2Fwww.salesforce.com%2Fnews%2Fpress-releases%2F2020%2F10%2F01%2Fbiggest-digital-holiday-season-ever-will-strain-shipping-capacity-according-to-salesforce-forecast%2F&amp;a=700+million+packages\" rel=\"nofollow noopener noreferrer\">700 million packages<\/a><\/u>\u00a0expected to face shipping delays, retailers that combine the confidence of ordering online with the convenience of local and safe pickup options will continue\u00a0to see strong digital revenue growth throughout the remainder of the season. Salesforce customers around the globe leveraged curbside pickup this year, resulting in\u00a095\u00a0percent digital revenue growth compared to 2019. <\/li>\n<li>\n          <b>Despite large reach, social selling delivers limited growth: <\/b>As consumers increased their digital footprint, they engaged with brands beyond the traditional four walls of stores and on commerce platforms like social, messaging, live streaming and more. Social media platforms drove 9\u00a0percent of global traffic and 10\u00a0percent of U.S. traffic to commerce websites over Cyber Week. These platforms accounted for\u00a03\u00a0percent of global digital orders and\u00a04\u00a0percent of U.S. digital orders that were placed over these\u00a0seven days. <\/li>\n<li>\n          <b>Discounts deepen as we near the holidays:\u00a0<\/b>Driven by new incentives from retailers encouraging safety and early holiday shopping from home, the average discount rate started at\u00a028 percent on <span class=\"xn-chron\">November 26th<\/span> in the U.S. and grew\u00a0modestly throughout the week, ending with an average discount rate of\u00a029 percent on Cyber Monday. Globally, the average discount rate started at 27 percent on <span class=\"xn-chron\">November 26th<\/span> and grew to\u00a028 percent on Cyber Monday.<\/li>\n<\/ul>\n<p>\n        <b>Salesforce Powers the Holiday Season<br \/><\/b>This year, Salesforce helped retailers around the world double down on digital as the pandemic moved shoppers out of stores and into the world of ecommerce. Powering its customers through a record Cyber Week, Salesforce customers drove more than\u00a031\u00a0million orders. With more consumers shopping online, delivering fast, easy and personalized digital experiences is more important than ever and was made possible by:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>Einstein:<\/b>\u00a0The role of artificial intelligence continues to increase, as personalized product recommendation views grew 69 percent over Cyber Week.\u00a0 <\/li>\n<li>\n          <b>Commerce Cloud: <\/b>Digital sales powered by Commerce Cloud grew 41 percent year-over-year on Thanksgiving, 42 percent on Black Friday and\u00a031\u00a0percent on Cyber Monday.\u00a0 <\/li>\n<li>\n          <b>Marketing Cloud: <\/b>Global marketing communications surged over Cyber Week with push notifications growing\u00a0131 percent, SMS growing\u00a0171 percent and email growing\u00a09 percent year-over-year to\u00a026.6 billion total emails sent, as marketers engaged early and consistently throughout Cyber Week.\u00a0 <\/li>\n<li>\n          <b>Service Cloud: <\/b>With holiday shopping going virtual, agents interacted with\u00a0128 percent more cases on Black Friday compared to 2019.\u00a0<\/li>\n<\/ul>\n<p>&#8220;We are blown away by the record growth driven by our customers this holiday season,&#8221; said <span class=\"xn-person\">Adam Blitzer<\/span>, EVP &amp; GM, Salesforce Digital. &#8220;The Salesforce Customer 360 delivers a scalable platform that enables our global customers to deliver personalized digital experiences. This powerful combination resulted in millions of orders placed and billions of dollars transacted for our customers around the world.&#8221;<\/p>\n<p>\n        <b>Additional Resources:<\/b>\n      <\/p>\n<ul type=\"disc\">\n<li>Visit the<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2996995-1&amp;h=4157856065&amp;u=https%3A%2F%2Fwww.salesforce.com%2Fsolutions%2Findustries%2Fretail%2Fholiday-insights%2F&amp;a=%C2%A0Salesforce+Holiday+Insights+Hub\" rel=\"nofollow noopener noreferrer\">\u00a0Salesforce Holiday Insights Hub<\/a><\/u> to view our latest Cyber Week insights in Tableau <\/li>\n<li>Like Salesforce on<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2996995-1&amp;h=1553742062&amp;u=http%3A%2F%2Fwww.facebook.com%2Fsalesforce&amp;a=%C2%A0Facebook\" rel=\"nofollow noopener noreferrer\">\u00a0Facebook<\/a><\/u><\/li>\n<li>Follow<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2996995-1&amp;h=1710054213&amp;u=https%3A%2F%2Ftwitter.com%2Fsalesforce&amp;a=%C2%A0%40Salesforce\" rel=\"nofollow noopener noreferrer\">\u00a0@Salesforce<\/a><\/u> and <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2996995-1&amp;h=3766600160&amp;u=https%3A%2F%2Ftwitter.com%2FCommerceCloud&amp;a=%40CommerceCloud\" rel=\"nofollow noopener noreferrer\">@CommerceCloud<\/a><\/u> on Twitter<\/li>\n<\/ul>\n<p>\n        <b>2020 Salesforce Holiday Insights and Predictions Methodology<br \/><\/b>To help retailers and brands benchmark holiday performance, Salesforce combined data and <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2996995-1&amp;h=140309335&amp;u=https%3A%2F%2Fwww.salesforce.com%2Fsolutions%2Findustries%2Fretail%2Fholiday-insights%2F&amp;a=holiday+insights\" rel=\"nofollow noopener noreferrer\">holiday insights<\/a><\/u> on the activity of over one billion global shoppers across more than 40 countries powered by Commerce Cloud, billions of consumer engagements and millions of public social media conversations through Marketing Cloud, and customer service data powered by Service Cloud. Several factors are subsequently applied to extrapolate projections and actuals for the broader retail industry.<\/p>\n<p>To qualify for inclusion in the analysis set, a digital commerce site must have transacted throughout the analysis period, in this case <span class=\"xn-chron\">July 1, 2018<\/span> through <span class=\"xn-chron\">November 30, 2020<\/span>, and meet a monthly minimum visit threshold. Additional data hygiene factors are applied to help ensure consistent metric calculation.<\/p>\n<p>The Salesforce holiday predictions are not indicative of the operational performance of Salesforce or its reported financial metrics including GMV growth and comparable customer GMV growth.<\/p>\n<p>\n        <b>About Salesforce<br \/><\/b>Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360\u00b0 view of their customers. For more information about Salesforce (NYSE: CRM), visit:<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2996995-1&amp;h=473377975&amp;u=http%3A%2F%2Fwww.salesforce.com%2F&amp;a=%C2%A0www.salesforce.com\" rel=\"nofollow noopener noreferrer\">\u00a0www.salesforce.com<\/a><\/u>.<\/p>\n<p>Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in <span class=\"xn-location\">San Francisco<\/span>, with offices in <span class=\"xn-location\">Europe<\/span> and <span class=\"xn-location\">Asia<\/span>, and trades on the New York Stock Exchange under the ticker symbol &#8220;CRM.&#8221; For more information please visit<u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2996995-1&amp;h=4170600320&amp;u=https%3A%2F%2Fwww.salesforce.com%2F&amp;a=%C2%A0https%3A%2F%2Fwww.salesforce.com\" rel=\"nofollow noopener noreferrer\">\u00a0https:\/\/www.salesforce.com<\/a><\/u>, or call 1-800-NO-SOFTWARE.<\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=SF07463&amp;sd=2020-12-01\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/salesforce-data-reveals-all-time-high-60-billion-in-us-cyber-week-digital-sales-301182612.html\">http:\/\/www.prnewswire.com\/news-releases\/salesforce-data-reveals-all-time-high-60-billion-in-us-cyber-week-digital-sales-301182612.html<\/a><\/p>\n<p>SOURCE  Salesforce<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=SF07463&amp;Transmission_Id=202012010845PR_NEWS_USPR_____SF07463&amp;DateId=20201201\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital sales spiked across all major U.S. shopping days, including increases of 20 percent on Thanksgiving Day, 23 percent on Black Friday and 10 percent in the U.S. on Cyber Monday compared to 2019 Retailers with curbside, drive-through, and in-store pickup saw 32% higher online sales growth compared to retailers without those options during Cyber Week Salesforce customers grew global digital orders by 62 percent and marketing emails by 9 percent year-over-year during Cyber Week PR Newswire SAN FRANCISCO, Dec. 1, 2020 \/PRNewswire\/ &#8212;\u00a0Salesforce (NYSE: CRM), the global leader in CRM, today released its Cyber Week insights, analyzing the global shopping behavior of more than one billion global shoppers on the Salesforce Customer 360 platform. Overall, global online sales hit &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/salesforce-data-reveals-all-time-high-60-billion-in-u-s-cyber-week-digital-sales\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Salesforce Data Reveals All-Time High $60 Billion in U.S. Cyber Week Digital Sales&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-390641","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salesforce Data Reveals All-Time High $60 Billion in U.S. Cyber Week Digital Sales - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/salesforce-data-reveals-all-time-high-60-billion-in-u-s-cyber-week-digital-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Data Reveals All-Time High $60 Billion in U.S. Cyber Week Digital Sales - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Digital sales spiked across all major U.S. shopping days, including increases of 20 percent on Thanksgiving Day, 23 percent on Black Friday and 10 percent in the U.S. on Cyber Monday compared to 2019 Retailers with curbside, drive-through, and in-store pickup saw 32% higher online sales growth compared to retailers without those options during Cyber Week Salesforce customers grew global digital orders by 62 percent and marketing emails by 9 percent year-over-year during Cyber Week PR Newswire SAN FRANCISCO, Dec. 1, 2020 \/PRNewswire\/ &#8212;\u00a0Salesforce (NYSE: CRM), the global leader in CRM, today released its Cyber Week insights, analyzing the global shopping behavior of more than one billion global shoppers on the Salesforce Customer 360 platform. 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