{"id":390526,"date":"2020-12-01T08:03:50","date_gmt":"2020-12-01T13:03:50","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=390526"},"modified":"2020-12-01T08:03:50","modified_gmt":"2020-12-01T13:03:50","slug":"all-new-kia-sorento-embarks-on-a-cross-country-journey-from-california-to-new-years-eve-in-new-york-citys-times-square","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/all-new-kia-sorento-embarks-on-a-cross-country-journey-from-california-to-new-years-eve-in-new-york-citys-times-square\/","title":{"rendered":"All-New Kia Sorento Embarks On A Cross-Country Journey From California To New Year&#8217;s Eve In New York City&#8217;s Times Square"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">Rugged New Kia SUV Will Deliver the Iconic &#8220;2021&#8221; Numerals Just in Time for the Ball Drop<\/h2>\n<h2 class=\"xn-hedline\">&#8211; Road trip includes stops at Kia dealerships in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey and New York<\/h2>\n<h2 class=\"xn-hedline\">&#8211; National Geographic will capture some of the inspirational people and places they encounter along the way, telling their stories through National Geographic&#8217;s iconic visual storytelling<\/h2>\n<h2 class=\"xn-hedline\">&#8211; Kia will honor frontline workers for their hard work and dedication throughout the pandemic by hosting them and their families in Times Square on New Year&#8217;s Eve<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p \/>\n<p>\n        <span class=\"xn-location\">IRVINE, Calif.<\/span>, <span class=\"xn-chron\">Dec. 1, 2020<\/span> \/PRNewswire\/ &#8212; Heralding the arrival of the all-new 2021 Sorento, Kia Motors America is accelerating the countdown to the New Year with a coast-to-coast tour of the U.S. The fourth generation Sorento, Kia&#8217;s newest SUV will haul the &#8220;2021&#8221; New Year&#8217;s Eve numerals from the brand&#8217;s headquarters in <span class=\"xn-location\">Irvine, CA<\/span>, to Times Square in <span class=\"xn-location\">New York City<\/span> for installation at the top of One Times Square. At select points along the route, <i>National Geographic <\/i>will document the Sorento&#8217;s journey as well as bring the stories from these locations to life through photography and video. <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1345658\/NEW_KIA_SORENTO_EMBARKS_ON_A_CROSS_COUNTRY_JOURNEY.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1345658\/NEW_KIA_SORENTO_EMBARKS_ON_A_CROSS_COUNTRY_JOURNEY.jpg\" title=\"All-New Kia Sorento Embarks on a Cross-Country Journey from California to New Year's Eve in New York City's Times Square\" alt=\"All-New Kia Sorento Embarks on a Cross-Country Journey from California to New Year's Eve in New York City's Times Square\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>&#8220;New Year&#8217;s Eve is typically seen as a fresh start and a new beginning, and that holds true this year more than ever. With its rugged capability, the Kia Sorento will bring a little piece of the energy and fun of New Year&#8217;s Eve in Times Square to people nationwide. This will also be a reminder that we&#8217;re all in this together and that the New Year brings new opportunities and excitement,&#8221; said <span class=\"xn-person\">Russell Wager<\/span>, director, marketing operations, Kia Motors America.<\/p>\n<p>\n        <i>The road trip will culminate in Times Square, where for three days after arriving, the &#8220;2021&#8221; numerals will be part of a larger vehicle display before being installed at the top of One Times Square for the iconic New Year&#8217;s <span class=\"xn-person\">Eve Ball Drop<\/span>, with Kia as the Official Countdown Sponsor. On <span class=\"xn-chron\">December 31<\/span>, a new creative campaign featuring the all-new Sorento will debut during <\/i><br \/>\n        <i><br \/>\n          <span class=\"xn-person\">Dick Clark&#8217;s<\/span> New Year&#8217;s Rockin&#8217; Eve with <span class=\"xn-person\">Ryan Seacrest<\/span> 2021<\/i>, on ABC<i>. <\/i>And to recognize and thank them for their hard work and dedication,\u00a0Kia will host frontline workers and their families in Times Square so they can ring in the New Year. The frontline workers will be shuttled to and from the festivities by a fleet of Sorento SUVs. <\/p>\n<p>With the &#8220;2021&#8221; numbers in tow, the Sorento departed Kia&#8217;s <span class=\"xn-location\">Orange County<\/span> headquarters with arrival in Times Square set for <span class=\"xn-chron\">December 21<\/span>. Along the way, the Sorento will stop at Kia dealerships in <i><span class=\"xn-location\">Nevada<\/span>, <span class=\"xn-location\">Arizona<\/span>, <span class=\"xn-location\">Texas<\/span>, <span class=\"xn-location\">Louisiana<\/span>, <span class=\"xn-location\">Mississippi<\/span>, <span class=\"xn-location\">Alabama<\/span>, <span class=\"xn-location\">Florida<\/span>, <span class=\"xn-location\">Georgia<\/span>, <span class=\"xn-location\">North Carolina<\/span>, <span class=\"xn-location\">Virginia<\/span>, <span class=\"xn-location\">Maryland<\/span>, <span class=\"xn-location\">Pennsylvania<\/span>, <span class=\"xn-location\">New Jersey<\/span> and <span class=\"xn-location\">New York<\/span>. <\/i><\/p>\n<p>\n        <i>Throughout the road trip and including all activities in Times Square, Kia will adhere to CDC recommended protocols regarding face masks and social distancing guidelines. <\/i>\n      <\/p>\n<p>\n        <b><br \/>\n          <u>About Kia Motors America<\/u><br \/>\n        <\/b>\n      <\/p>\n<p>Headquartered in <span class=\"xn-location\">Irvine, California<\/span>, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands.\u00a0Kia serves as the &#8220;Official Automotive Partner&#8221; of the NBA and offers a complete range of vehicles sold through a network of more than 750 dealers in the U.S., including cars and SUVs proudly assembled in <span class=\"xn-location\">West Point, Georgia<\/span>.*<\/p>\n<p>For media information, including photography, visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2997195-1&amp;h=564398030&amp;u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2FyDOaCn57L4hjZQ4Oip44X7%3Fdomain%3Dnam05.safelinks.protection.outlook.com&amp;a=www.kiamedia.com\" rel=\"nofollow noopener noreferrer\">www.kiamedia.com<\/a>.\u00a0To receive custom email notifications for press releases the moment they are published, subscribe at\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2997195-1&amp;h=4215488054&amp;u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2FlpeyCo28M4tZVJAqH7DRXw%3Fdomain%3Dnam05.safelinks.protection.outlook.com&amp;a=www.kiamedia.com%2Fus%2Fen%2Fnewsalert\" rel=\"nofollow noopener noreferrer\">www.kiamedia.com\/us\/en\/newsalert<\/a>.<\/p>\n<p>\n        <b>*The Telluride, Sorento and K5 are assembled in <span class=\"xn-location\">the United States<\/span> from U.S. and globally sourced parts.<\/b>\n      <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/812837\/Kia_Motors_America_Logo.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/812837\/Kia_Motors_America_Logo.jpg\" title=\"Kia Motors America Logo (PRNewsfoto\/Kia Motors America)\" alt=\"Kia Motors America Logo (PRNewsfoto\/Kia Motors America)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=LA07662&amp;sd=2020-12-01\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/all-new-kia-sorento-embarks-on-a-cross-country-journey-from-california-to-new-years-eve-in-new-york-citys-times-square-301182349.html\">http:\/\/www.prnewswire.com\/news-releases\/all-new-kia-sorento-embarks-on-a-cross-country-journey-from-california-to-new-years-eve-in-new-york-citys-times-square-301182349.html<\/a><\/p>\n<p>SOURCE  Kia Motors America<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=LA07662&amp;Transmission_Id=202012010800PR_NEWS_USPR_____LA07662&amp;DateId=20201201\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rugged New Kia SUV Will Deliver the Iconic &#8220;2021&#8221; Numerals Just in Time for the Ball Drop &#8211; Road trip includes stops at Kia dealerships in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey and New York &#8211; National Geographic will capture some of the inspirational people and places they encounter along the way, telling their stories through National Geographic&#8217;s iconic visual storytelling &#8211; Kia will honor frontline workers for their hard work and dedication throughout the pandemic by hosting them and their families in Times Square on New Year&#8217;s Eve PR Newswire IRVINE, Calif., Dec. 1, 2020 \/PRNewswire\/ &#8212; Heralding the arrival of the all-new 2021 Sorento, Kia Motors America is accelerating &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/all-new-kia-sorento-embarks-on-a-cross-country-journey-from-california-to-new-years-eve-in-new-york-citys-times-square\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;All-New Kia Sorento Embarks On A Cross-Country Journey From California To New Year&#8217;s Eve In New York City&#8217;s Times Square&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-390526","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>All-New Kia Sorento Embarks On A Cross-Country Journey From California To New Year&#039;s Eve In New York City&#039;s Times Square - Market 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National Geographic will capture some of the inspirational people and places they encounter along the way, telling their stories through National Geographic&#8217;s iconic visual storytelling &#8211; Kia will honor frontline workers for their hard work and dedication throughout the pandemic by hosting them and their families in Times Square on New Year&#8217;s Eve PR Newswire IRVINE, Calif., Dec. 1, 2020 \/PRNewswire\/ &#8212; Heralding the arrival of the all-new 2021 Sorento, Kia Motors America is accelerating &hellip; Continue reading &quot;All-New Kia Sorento Embarks On A Cross-Country Journey From California To New Year&#8217;s Eve In New York City&#8217;s Times Square&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/all-new-kia-sorento-embarks-on-a-cross-country-journey-from-california-to-new-years-eve-in-new-york-citys-times-square\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta 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