\nToday, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), and BlackBerry Limited (NYSE: BB, TSX: BB), a worldwide leader in intelligent security software and services, announced a multi-year, global agreement to develop and market BlackBerry’s Intelligent Vehicle Data Platform, IVY. BlackBerry IVY is a scalable, cloud-connected software platform that will allow automakers to provide a consistent and secure way to read vehicle sensor data, normalize it, and create actionable insights from that data both locally in the vehicle and in the cloud. Automakers can use this information to create responsive in-vehicle services that enhance driver and passenger experiences.\n<\/p>\n
This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201201005424\/en\/<\/a><\/p>\n BlackBerry IVY will help automakers create personalized driver and passenger experiences and improve operations of cloud-connected vehicles with new BlackBerry QNX and AWS technology. (Graphic: Business Wire)<\/p>\n<\/div>\n \nBlackBerry IVY addresses a critical data access, collection, and management problem in the automotive industry. Modern cars and trucks are built with thousands of parts from many different suppliers, with each vehicle model comprising a unique set of proprietary hardware and software components. These components, which include an increasing variety of vehicle sensors, produce data in unique and specialized formats. The highly specific skills required to interact with this data, as well as the challenges of accessing it from within contained vehicle subsystems, limit developers\u2019 abilities to innovate quickly and bring new solutions to market. BlackBerry IVY will solve for these challenges by applying machine learning to that data to generate predictive insights and inferences, making it possible for automakers to offer in-vehicle experiences that are highly personalized and able to take action based on those insights.\n<\/p>\n \nBlackBerry IVY will support multiple vehicle operating systems and multi-cloud deployments in order to ensure compatibility across vehicle models and brands. It will build upon BlackBerry QNX\u2019s capabilities for surfacing and normalizing data from automobiles and AWS\u2019s broad portfolio of services, including capabilities for IoT and machine learning. BlackBerry IVY will run inside a vehicle\u2019s embedded systems, but will be managed and configured remotely from the cloud. As a result, automakers will gain greater visibility into vehicle data, control over who can access it, and edge computing capabilities to optimize how quickly and efficiently the data is processed. With BlackBerry IVY\u2019s integrated capabilities, automakers will be able to deliver new features, functionality, and performance to customers over the lifetime of their cloud-connected vehicles, as well as unlock new revenue streams and business models built on vehicle data.\n<\/p>\n \nFor instance, BlackBerry IVY could leverage vehicle data to recognize driver behavior and hazardous conditions such as icy roads or heavy traffic and then recommend that a driver enable relevant vehicle safety features such as traction control, lane-keeping assist, or adaptive cruise control. IVY could then provide automakers with feedback on how and when those safety features are used, allowing them to make targeted investments to improve vehicle performance. Additionally, drivers of electric vehicles could choose to share their car\u2019s battery information with third-party charging networks to proactively reserve a charging connector and tailor charging time according to the driver\u2019s current location and travel plans. BlackBerry IVY could also provide insights to parents of teenage drivers who may choose to receive customized notifications based on insights from vehicle sensors when the number of passengers in the vehicle changes, when the driver appears to be texting, distracted, or not observing speed limits, or when the vehicle occupancy level rises above the parents\u2019 desired safety threshold. Similarly, parents of infants could receive a reminder to engage the child safety lock when the vehicle detects a child in the rear seat.\n<\/p>\n \nBlackBerry IVY will enable automakers to compress the timeline to build, deploy, and monetize new in-vehicle applications and connected services across multiple vehicle brands and models. Instead of investing in one-off solutions that conform to the unique engineering of different vehicle models (as they do today), automakers using BlackBerry IVY will be able to leverage different types of data as common building blocks for new services that could work across a range of models. Automakers will be able to use the platform\u2019s application programming interfaces (APIs) to share data and outputs with their software development teams, giving them the ability to innovate, while also protecting customer privacy and security by controlling whom can access vehicle and app data and at what level of detail.\n<\/p>\n \nIn addition, BlackBerry IVY will make it easier for automakers to collaborate with a wider pool of developers to accelerate creation of new offerings that deliver improved vehicle performance, reduced costs for maintenance and repairs, and added convenience. For instance, by analyzing real-time performance data, automakers could recognize the first signs of potentially faulty parts, deploy code to identify affected vehicles, notify impacted drivers, and perform targeted recalls. Automakers will be able to remotely deploy and update the software from the platform\u2019s Cloud Console (a web interface for managing BlackBerry IVY) to continuously improve the functionality of the system.\n<\/p>\n \n\u201cData and connectivity are opening new avenues for innovation in the automotive industry, and BlackBerry and AWS share a common vision to provide automakers and developers with better insights so that they can deliver new services to consumers,\u201d said John Chen, Executive Chairman and CEO, BlackBerry. \u201cThis software platform promises to bring an era of invention to the in-vehicle experience and help create new applications, services, and opportunities without compromising safety, security, or customer privacy. We are pleased to expand our relationship with AWS to execute this vision and deliver BlackBerry IVY.\u201d\n<\/p>\n \n\u201cAWS and BlackBerry are making it possible for any automaker to continuously reinvent the customer experience and transform vehicles from fixed pieces of technology into systems that can grow and adapt with a user\u2019s needs and preferences,\u201d said Andy Jassy, CEO of Amazon Web Services, Inc. \u201cThrough this joint effort with BlackBerry, we will provide automakers with the insights, capabilities, agility, and speed they need to thrive in an increasingly connected world. As automakers seek to race ahead in their digital transformations, BlackBerry IVY empowers them to build their brands and set the standard for connected vehicle services across the automotive industry.\u201d\n<\/p>\n \nTo learn more about BlackBerry IVY and general availability, please visit https:\/\/blackberry.qnx.com\/en\/aws<\/a>.\n<\/p>\n About Amazon Web Services<\/b><\/p>\n \nFor 14 years, Amazon Web Services has been the world\u2019s most comprehensive and broadly adopted cloud platform. AWS offers over 175 fully featured services for compute, storage, databases, networking, analytics, robotics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 77 Availability Zones (AZs) within 24 geographic regions, with announced plans for 15 more Availability Zones and five more AWS Regions in India, Indonesia, Japan, Spain, and Switzerland. Millions of customers\u2014including the fastest-growing startups, largest enterprises, and leading government agencies\u2014trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.\n<\/p>\n About Amazon<\/b><\/p>\n \nAmazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com\/about<\/a> and follow @AmazonNews<\/a>.\n<\/p>\n About BlackBerry<\/b><\/p>\n \nBlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 175M cars on the road today. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy solutions, and is a leader in the areas of endpoint security management, encryption, and embedded systems. BlackBerry\u2019s vision is clear – to secure a connected future you can trust. For more information, visit BlackBerry.com and follow @BlackBerry.\u00a0\n<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20201201005424\/en\/<\/a><\/span><\/p>\n AWS BlackBerry KEYWORDS:<\/b> Washington United States North America Canada<\/p>\n INDUSTRY KEYWORDS:<\/b> Software Mobile\/Wireless Internet Hardware Data Management General Automotive Technology Automotive Security Trucking Transport Automotive Manufacturing Manufacturing<\/p>\n![\"BlackBerry](\"https:\/\/mms.businesswire.com\/media\/20201201005424\/en\/843025\/4\/BlackBerry-IVY-Get-In.jpg\")
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