{"id":389685,"date":"2020-11-30T10:03:34","date_gmt":"2020-11-30T15:03:34","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=389685"},"modified":"2020-11-30T10:03:34","modified_gmt":"2020-11-30T15:03:34","slug":"better-homes-and-gardens-real-estate-introduces-season-of-sharing-campaign-focused-on-celebrating-with-style-at-home","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/better-homes-and-gardens-real-estate-introduces-season-of-sharing-campaign-focused-on-celebrating-with-style-at-home\/","title":{"rendered":"Better Homes And Gardens Real Estate Introduces &#8220;Season of Sharing&#8221; Campaign Focused On Celebrating With Style At Home"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">Research Identifies How &#8220;Home for the Holidays&#8221; May Play Out in New Ways This Year<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">MADISON, N.J.<\/span>, <span class=\"xn-chron\">Nov. 30, 2020<\/span> \/PRNewswire\/ &#8212; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2993685-1&amp;h=3136643718&amp;u=https%3A%2F%2Fwww.bhgre.com%2F&amp;a=Better+Homes+and+Gardens+Real+Estate+LLC\" rel=\"nofollow noopener noreferrer\">Better Homes and Gardens Real Estate LLC<\/a>, the leading real estate lifestyle brand, announced today its <i>Season of Sharing<\/i> campaign for consumers seeking creative ways to celebrate the holidays ahead. This new campaign features relevant and timely lifestyle ideas curated by Better Homes and Gardens Real Estate and Meredith Corporation, which produces the <i>Better Homes &amp; Gardens<\/i> brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year&#8217;s Eve activities, including socially distant party ideas, d\u00e9cor, recipes and more.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/184038\/BETTER_HOMES_AND_GARDENS_REAL_ESTATE_LLC_LOGO.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/184038\/BETTER_HOMES_AND_GARDENS_REAL_ESTATE_LLC_LOGO.jpg\" title=\"Better Homes and Gardens Real Estate LLC logo. (PRNewsFoto\/Better Homes and Gardens Real Estate LLC)\" alt=\"Better Homes and Gardens Real Estate LLC logo. (PRNewsFoto\/Better Homes and Gardens Real Estate LLC)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>In addition to ideas on how to celebrate the holidays at home, the <i>Season of Sharing <\/i>campaign also features &#8220;<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2993685-1&amp;h=1630982163&amp;u=https%3A%2F%2Fwww.bhgre.com%2Fbhgrelife%2Fways-to-give-back-bhgre-season-of-sharing%2F&amp;a=Ways+to+Give+Back\" rel=\"nofollow noopener noreferrer\">Ways to Give Back<\/a>&#8220;. The section includes suggestions for giving back this season such as researching local volunteer opportunities, participating in a blood drive, fostering a pet or dropping off baked goods to someone in need of neighborly support. The page also showcases the holiday-related philanthropic efforts of BHGRE<sup>\u00ae<\/sup> affiliates across the country to provide additional inspiration.\u00a0<\/p>\n<p>The <i>Season of Sharing <\/i>campaign was inspired by data-rich insights and predictive analytics from the <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2993685-1&amp;h=270847355&amp;u=https%3A%2F%2Fmeredith.mediaroom.com%2F2020-08-10-Meredith-Corporation-Launches-Meredith-Data-Studio&amp;a=Meredith+Data+Studio\" rel=\"nofollow noopener noreferrer\">Meredith Data Studio<\/a>, Meredith&#8217;s research and insights division, which uncovered how consumers are planning to celebrate and enjoy the holidays at home.<\/p>\n<p>\n        <b>HOLIDAY EXPECTATIONS*<\/b>\n      <\/p>\n<ul type=\"disc\">\n<li>88% of Meredith Women\u00a0expect to celebrate the holidays differently this year, but plan to celebrate. <\/li>\n<li>More than half of Meredith Women\u00a0plan to spend more time cooking and baking this year than last year.\u00a0 <\/li>\n<li>Interest in multi-generational recipes is forecasted to increase 30%\u00a0this December\u00a0over the previous year. <\/li>\n<li>Recipes that kids can cook are trending, with a 35% forecasted increase over last year. <\/li>\n<li>Based on a forecasted\u00a0November 43% increase in online cookie recipe views, Meredith Data Studio predicts\u00a0an earlier, larger\u00a0cookie craze this holiday season. <\/li>\n<li>Food gifting is fully on the front burner this year with a forecasted\u00a0November 29% increase over 2019.<\/li>\n<\/ul>\n<p>Consumers can access the <i>Season of Sharing<\/i> campaign on <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2993685-1&amp;h=2758153636&amp;u=https%3A%2F%2Fwww.bhgre.com%2Fbhgrelife%2Fbhgre-season-of-sharing%2F&amp;a=BHGRE+Life\" rel=\"nofollow noopener noreferrer\">BHGRE Life<\/a>, the brand&#8217;s content hub that delivers design, lifestyle and entertaining content throughout the year, and BHGRE&#8217;s social media channels including the <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2993685-1&amp;h=289255412&amp;u=https%3A%2F%2Fwww.facebook.com%2FBHGRealEstate%2F&amp;a=Better+Homes+and+Gardens+Real+Estate\" rel=\"nofollow noopener noreferrer\">Better Homes and Gardens Real Estate<\/a>\u00a0Facebook page. The <i>Season of Sharing <\/i>campaign will continue to offer new ideas and inspiration from BHGRE\u00a0affiliated agents and brokerages throughout the holiday season.<\/p>\n<p>*Sources: <i>Meredith Proprietary First-Party Data and Insights Data Studio Platform<\/i>, Meredith Holiday Predictions Survey <span class=\"xn-chron\">August 12, 2020<\/span>.<\/p>\n<p>\n        <b>QUOTE<\/b>\n      <\/p>\n<p>&#8220;The 2020 holiday season will be unlike any we&#8217;ve experienced. As the leading lifestyle brand in real estate, we wanted to showcase the many ways we can still create cherished memories with family and friends in our homes. Our partnership with Meredith Corporation and <i>Better Homes &amp; Gardens<\/i> magazine provides us access to insights from a network of dedicated, brand loyal consumers that ensures we deliver relevant and timely lifestyle content to consumers year-round. The <i>Season of Sharing<\/i> campaign empowers our affiliated agents to remain connected with their sphere of influence along with past and current clients long after a transaction closes.&#8221;<\/p>\n<p>\n        <b>&#8211; <span class=\"xn-person\">Christine Zoeller<\/span>, Vice President, Marketing at Better Homes and Gardens Real Estate<\/b>\n      <\/p>\n<p>\n        <b>About Better Homes and Gardens Real Estate LLC <br \/><\/b><br \/>\n        <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2993685-1&amp;h=3136643718&amp;u=https%3A%2F%2Fwww.bhgre.com%2F&amp;a=Better+Homes+and+Gardens+Real+Estate+LLC\" rel=\"nofollow noopener noreferrer\">Better Homes and Gardens Real Estate LLC<\/a>\u00a0is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.<\/p>\n<p>The growing Better Homes and Gardens Real Estate network includes nearly 13,000 independent sales associates and more than 370 offices serving home buyers and sellers across <span class=\"xn-location\">the United States<\/span>, <span class=\"xn-location\">Canada<\/span>, <span class=\"xn-location\">Jamaica<\/span>, The <span class=\"xn-location\">Bahamas<\/span>, <span class=\"xn-location\">Australia<\/span> and <span class=\"xn-location\">New Zealand<\/span>.<\/p>\n<p>Better Homes &amp; Gardens<sup>\u00ae<\/sup> is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens\u00ae Real Estate Franchise is independently owned and operated.<\/p>\n<p \/>\n<p>\n        <b>About Meredith Data Studio<\/b><br \/>\n        <br \/>Meredith\u00a0Data\u00a0Studio\u00a0is Meredith Corporation&#8217;s in-house research and insights division,\u00a0leveraging the company&#8217;s massive scale and unparalleled\u00a0access to women to\u00a0uncover timely information and projections about their habits, preferences and motivations.\u00a0Using\u00a0its vast, proprietary first-party data, Meredith Data Studio\u00a0offers\u00a0its advertising partners full-service\u00a0data solutions featuring predictive analytics, paid consulting and self-service tools, which deliver precisely targeted audience and contextual advertising to help inform marketing, product and business strategies.\u00a0<\/p>\n<p \/>\n<p>\n        <b>Media Contact:<\/b>\u00a0<\/p>\n<p>\n        <span class=\"xn-person\">Marie VanAssendelft<\/span><br \/>\n        <br \/>201-724-6372 <br \/><a target=\"_blank\" href=\"mailto:Marie.vanassendelft@bhgre.com\" rel=\"nofollow noopener noreferrer\">Marie.vanassendelft@bhgre.com<\/a><\/p>\n<p>\n        <span class=\"xn-person\">Jill Davison<\/span> for Meredith Data Studio\u00a0 <br \/>917-280-0475 <br \/><a target=\"_blank\" href=\"mailto:Jill.Davison@meredith.com\" rel=\"nofollow noopener noreferrer\">Jill.Davison@meredith.com<\/a>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY04052&amp;sd=2020-11-30\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/better-homes-and-gardens-real-estate-introduces-season-of-sharing-campaign-focused-on-celebrating-with-style-at-home-301180801.html\">http:\/\/www.prnewswire.com\/news-releases\/better-homes-and-gardens-real-estate-introduces-season-of-sharing-campaign-focused-on-celebrating-with-style-at-home-301180801.html<\/a><\/p>\n<p>SOURCE  Better Homes and Gardens Real Estate LLC<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY04052&amp;Transmission_Id=202011301000PR_NEWS_USPR_____NY04052&amp;DateId=20201130\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research Identifies How &#8220;Home for the Holidays&#8221; May Play Out in New Ways This Year PR Newswire MADISON, N.J., Nov. 30, 2020 \/PRNewswire\/ &#8212; Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, announced today its Season of Sharing campaign for consumers seeking creative ways to celebrate the holidays ahead. This new campaign features relevant and timely lifestyle ideas curated by Better Homes and Gardens Real Estate and Meredith Corporation, which produces the Better Homes &amp; Gardens brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year&#8217;s Eve activities, including socially distant party ideas, d\u00e9cor, recipes and more. In addition to ideas on how to celebrate the holidays at home, the Season of Sharing campaign also features &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/better-homes-and-gardens-real-estate-introduces-season-of-sharing-campaign-focused-on-celebrating-with-style-at-home\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Better Homes And Gardens Real Estate Introduces &#8220;Season of Sharing&#8221; Campaign Focused On Celebrating With Style At Home&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-389685","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Better Homes And Gardens Real Estate Introduces &quot;Season of Sharing&quot; Campaign Focused On Celebrating With Style At Home - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/better-homes-and-gardens-real-estate-introduces-season-of-sharing-campaign-focused-on-celebrating-with-style-at-home\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better Homes And Gardens Real Estate Introduces &quot;Season of Sharing&quot; Campaign Focused On Celebrating With Style At Home - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Research Identifies How &#8220;Home for the Holidays&#8221; May Play Out in New Ways This Year PR Newswire MADISON, N.J., Nov. 30, 2020 \/PRNewswire\/ &#8212; Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, announced today its Season of Sharing campaign for consumers seeking creative ways to celebrate the holidays ahead. This new campaign features relevant and timely lifestyle ideas curated by Better Homes and Gardens Real Estate and Meredith Corporation, which produces the Better Homes &amp; Gardens brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year&#8217;s Eve activities, including socially distant party ideas, d\u00e9cor, recipes and more. In addition to ideas on how to celebrate the holidays at home, the Season of Sharing campaign also features &hellip; Continue reading &quot;Better Homes And Gardens Real Estate Introduces &#8220;Season of Sharing&#8221; Campaign Focused On Celebrating With Style At Home&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/better-homes-and-gardens-real-estate-introduces-season-of-sharing-campaign-focused-on-celebrating-with-style-at-home\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-30T15:03:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/184038\/BETTER_HOMES_AND_GARDENS_REAL_ESTATE_LLC_LOGO.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/better-homes-and-gardens-real-estate-introduces-season-of-sharing-campaign-focused-on-celebrating-with-style-at-home\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/better-homes-and-gardens-real-estate-introduces-season-of-sharing-campaign-focused-on-celebrating-with-style-at-home\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Better Homes And Gardens Real Estate Introduces &#8220;Season of Sharing&#8221; 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May Play Out in New Ways This Year PR Newswire MADISON, N.J., Nov. 30, 2020 \/PRNewswire\/ &#8212; Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, announced today its Season of Sharing campaign for consumers seeking creative ways to celebrate the holidays ahead. This new campaign features relevant and timely lifestyle ideas curated by Better Homes and Gardens Real Estate and Meredith Corporation, which produces the Better Homes &amp; Gardens brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year&#8217;s Eve activities, including socially distant party ideas, d\u00e9cor, recipes and more. In addition to ideas on how to celebrate the holidays at home, the Season of Sharing campaign also features &hellip; Continue reading \"Better Homes And Gardens Real Estate Introduces &#8220;Season of Sharing&#8221; Campaign Focused On Celebrating With Style At Home\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/better-homes-and-gardens-real-estate-introduces-season-of-sharing-campaign-focused-on-celebrating-with-style-at-home\/","og_site_name":"Market Newsdesk","article_published_time":"2020-11-30T15:03:34+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/184038\/BETTER_HOMES_AND_GARDENS_REAL_ESTATE_LLC_LOGO.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/better-homes-and-gardens-real-estate-introduces-season-of-sharing-campaign-focused-on-celebrating-with-style-at-home\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/better-homes-and-gardens-real-estate-introduces-season-of-sharing-campaign-focused-on-celebrating-with-style-at-home\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Better Homes And Gardens Real Estate Introduces &#8220;Season of Sharing&#8221; 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