{"id":389587,"date":"2020-11-30T09:03:35","date_gmt":"2020-11-30T14:03:35","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=389587"},"modified":"2020-11-30T09:03:35","modified_gmt":"2020-11-30T14:03:35","slug":"the-first-national-bank-of-long-island-launches-new-branding","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/","title":{"rendered":"The First National Bank of Long Island Launches New Branding"},"content":{"rendered":"
\n

GLEN HEAD, N.Y., Nov. 30, 2020 (GLOBE NEWSWIRE) — The First National Bank of Long Island (\u201cthe Bank,\u201d \u201cFirst National\u201d) the sole banking subsidiary of The First of Long Island Corporation, today announced the introduction and roll-out of its new branding initiative.<\/p>\n

The Bank\u2019s branding work began nearly a year ago. The challenge was to embrace the strengths garnered through a rich 93-year history while conveying the modern, professional character of the Bank, as well as the range and depth of the Company as it is today. It was essential to maintain front and center that while The First National Bank of Long Island has a fresh, new look, it is in fact the same great bank its customers know and value. The \u201cCustomer First\u201d banking experience for which First National is known remains the linchpin of the Bank\u2019s core culture and brand.<\/p>\n

The Bank\u2019s first ad in the campaign, the \u201claunch ad,\u201d features an illustration of a rocket. It\u2019s headline, \u201cGoFirst and see how far you can go.\u201d led the creative team to the tagline, \u201cGo First. Go Far.\u201d It is a succinct communication of the significant advantages of banking with First National: going \u201cfirst,\u201d being top priority, and being able to go farther towards one\u2019s financial goals as the result of banking with First National. It is also a call to action by way of the invitation to \u201cGo First,\u201d meaning \u201cchoose First National.\u201d<\/p>\n

The Bank\u2019s new logo was designed to incorporate the Bank\u2019s name into a graphic that would be distinctive, legible and easily recognizable. A highlight of the Bank\u2019s updated branding is a state of the art, custom website.<\/p>\n

President & CEO Chris Becker commented, \u201cIn our advertising and on the new website you will see a consistent theme, \u2018Let\u2019s connect.\u2019 As banking customers utilize online delivery channels to access services and information 24\/7, we want to enhance their experience by providing convenient access to accounts and information. Yet the emphasis on \u2018Let\u2019s connect\u2019 recognizes that our most significant strength as a Company is our \u2018people,\u2019 who consistently go to extraordinary lengths to deliver service that is a cut above.\u201d<\/p>\n

The First National Bank of Long Island was recently recognized as the \u201cBest Small Bank in New York State\u201d in Newsweek\u2019s Best Banks 2021<\/strong>.<\/p>\n

\n About <\/strong>
\n The<\/strong>
\n Fir<\/strong>
\n st National Bank of Long Island<\/strong>
\n
With a network of fifty locations, the Bank serves the financial needs of privately-owned businesses, professionals, consumers, public bodies and other organizations primarily in Nassau and Suffolk Counties, Long Island, and the boroughs of Queens, Brooklyn and Manhattan. The Corporation is traded on the NASDAQ Exchange under the ticker symbol FLIC. For more information about the Bank and Corporation, visit www.fnbli.com<\/a>.<\/p>\n

For more information, contact Laura C. Ierulli, SVP, Marketing Director (516) 671-4900 x7274<\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

GLEN HEAD, N.Y., Nov. 30, 2020 (GLOBE NEWSWIRE) — The First National Bank of Long Island (\u201cthe Bank,\u201d \u201cFirst National\u201d) the sole banking subsidiary of The First of Long Island Corporation, today announced the introduction and roll-out of its new branding initiative. The Bank\u2019s branding work began nearly a year ago. The challenge was to embrace the strengths garnered through a rich 93-year history while conveying the modern, professional character of the Bank, as well as the range and depth of the Company as it is today. It was essential to maintain front and center that while The First National Bank of Long Island has a fresh, new look, it is in fact the same great bank its customers know … <\/p>\n

Continue reading “The First National Bank of Long Island Launches New Branding”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-389587","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nThe First National Bank of Long Island Launches New Branding - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The First National Bank of Long Island Launches New Branding - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"GLEN HEAD, N.Y., Nov. 30, 2020 (GLOBE NEWSWIRE) — The First National Bank of Long Island (\u201cthe Bank,\u201d \u201cFirst National\u201d) the sole banking subsidiary of The First of Long Island Corporation, today announced the introduction and roll-out of its new branding initiative. The Bank\u2019s branding work began nearly a year ago. The challenge was to embrace the strengths garnered through a rich 93-year history while conveying the modern, professional character of the Bank, as well as the range and depth of the Company as it is today. It was essential to maintain front and center that while The First National Bank of Long Island has a fresh, new look, it is in fact the same great bank its customers know … Continue reading "The First National Bank of Long Island Launches New Branding"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-30T14:03:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5MjQxMCMzODM4MDgxIzIwMTg5MTg=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-first-national-bank-of-long-island-launches-new-branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-first-national-bank-of-long-island-launches-new-branding\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"The First National Bank of Long Island Launches New Branding\",\"datePublished\":\"2020-11-30T14:03:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-first-national-bank-of-long-island-launches-new-branding\\\/\"},\"wordCount\":480,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-first-national-bank-of-long-island-launches-new-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA5MjQxMCMzODM4MDgxIzIwMTg5MTg=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-first-national-bank-of-long-island-launches-new-branding\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-first-national-bank-of-long-island-launches-new-branding\\\/\",\"name\":\"The First National Bank of Long Island Launches New Branding - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-first-national-bank-of-long-island-launches-new-branding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-first-national-bank-of-long-island-launches-new-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA5MjQxMCMzODM4MDgxIzIwMTg5MTg=\",\"datePublished\":\"2020-11-30T14:03:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-first-national-bank-of-long-island-launches-new-branding\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-first-national-bank-of-long-island-launches-new-branding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-first-national-bank-of-long-island-launches-new-branding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA5MjQxMCMzODM4MDgxIzIwMTg5MTg=\",\"contentUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA5MjQxMCMzODM4MDgxIzIwMTg5MTg=\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-first-national-bank-of-long-island-launches-new-branding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The First National Bank of Long Island Launches New Branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The First National Bank of Long Island Launches New Branding - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/","og_locale":"en_US","og_type":"article","og_title":"The First National Bank of Long Island Launches New Branding - Market Newsdesk","og_description":"GLEN HEAD, N.Y., Nov. 30, 2020 (GLOBE NEWSWIRE) — The First National Bank of Long Island (\u201cthe Bank,\u201d \u201cFirst National\u201d) the sole banking subsidiary of The First of Long Island Corporation, today announced the introduction and roll-out of its new branding initiative. The Bank\u2019s branding work began nearly a year ago. The challenge was to embrace the strengths garnered through a rich 93-year history while conveying the modern, professional character of the Bank, as well as the range and depth of the Company as it is today. It was essential to maintain front and center that while The First National Bank of Long Island has a fresh, new look, it is in fact the same great bank its customers know … Continue reading \"The First National Bank of Long Island Launches New Branding\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/","og_site_name":"Market Newsdesk","article_published_time":"2020-11-30T14:03:35+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5MjQxMCMzODM4MDgxIzIwMTg5MTg=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"The First National Bank of Long Island Launches New Branding","datePublished":"2020-11-30T14:03:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/"},"wordCount":480,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5MjQxMCMzODM4MDgxIzIwMTg5MTg=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/","name":"The First National Bank of Long Island Launches New Branding - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5MjQxMCMzODM4MDgxIzIwMTg5MTg=","datePublished":"2020-11-30T14:03:35+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/#primaryimage","url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5MjQxMCMzODM4MDgxIzIwMTg5MTg=","contentUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5MjQxMCMzODM4MDgxIzIwMTg5MTg="},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-first-national-bank-of-long-island-launches-new-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"The First National Bank of Long Island Launches New Branding"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/389587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=389587"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/389587\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=389587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=389587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=389587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}