{"id":389395,"date":"2020-11-30T07:41:28","date_gmt":"2020-11-30T12:41:28","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=389395"},"modified":"2020-11-30T07:41:28","modified_gmt":"2020-11-30T12:41:28","slug":"esports-world-champ-launches-apparel-line-for-a-better-world","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/esports-world-champ-launches-apparel-line-for-a-better-world\/","title":{"rendered":"Esports world champ launches apparel line for a better world"},"content":{"rendered":"<h2>\nStephanie \u201cmissharvey\u201d Harvey, a 5-time world champion CS:GO player and now an esports exec at CLG has launched \u00c9LEVEY, her first apparel collection in partnership with Represent<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>QUEBEC, Nov.  30, 2020  (GLOBE NEWSWIRE) &#8212; Sorting through packages of samples, missharvey couldn\u2019t be more excited &#8211; her first highly-anticipated apparel project just kicked off, in partnership with Represent, an American creative merchandising agency. \u201cI\u2019ve been working on \u00c9LEVEY for months,\u201d said Harvey, \u201cit\u2019s a culmination of everything I\u2019ve learned so far &#8211; about esports, about myself and about what I stand for.\u201d \u00c9LEVEY is branded as a Digital Citizenship Company, rooted in promoting healthy interactions online and in the real world. \u201cIt\u2019s all about how to be a better person, we tried to put that into apparel, a physical sign of \u2018hey, I stand with you, I\u2019m all about making the world a better place,\u2019\u201d Harvey reflects. \u201c\u00c9LEVEY is about uplifting one another, and putting ourselves into the world as the best digital citizens we can be.\u201d\u00a0<\/p>\n<p>The first collection called \u201crose water\u201d features unisex tops, masks, hoodies and jackets designed for comfort and functionality. For Harvey, it\u2019s all about community: \u201cI am committed to my community and to giving back to them &#8211; \u00c9LEVEY is a tool to give back.\u201d An advocate for anti-cyberbullying, Harvey is committing 75% of her mask sales to the Cybersmile Foundation.\u00a0<\/p>\n<p>Hailing from early days of esports, Harvey still remembers ill-fitting team jerseys and limited branding. \u201cWith \u201crose water\u201d we put comfort first, closely followed by meaning,\u201d says Harvey, \u201cWe\u2019re being very strategic in how we position this brand. It\u2019s not about being my fan. It&#8217;s about being your own fan.\u201d Combining elements of esports culture, pop fashion and art has been a journey for the \u00c9LEVEY team. Each garment has been hand-picked by Harvey as meeting a high standard of quality and design. Each design has been engineered for inclusive fit, ranging from XS &#8211; 4XL. In the words of missharvey, \u201cWe wanted to see designs that would appeal universally to men and women, and still feel and look good without making it gendered.\u201d<\/p>\n<p align=\"center\">\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=z0sCRhA6fl0gyCjMx21TFotjViRAG4VYHZdqxATYYIs3f1yMzvwRMKUtF-ZOR6RR-ENQqVPFic04io5nNyc322BxqulyrOXc53rnXWjt63s05VddMcTSSuhywIV7m-EwgjS8wt8kaYfj_AG4cF_oT4PtAwFO0lj_Fl9cyQJj4pXQ_IIuykeN2-XavFHe2_0o\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <strong><br \/>\n            <u>CLICK HERE FOR PRESS KIT<\/u><br \/>\n          <\/strong><br \/>\n        <\/a>\n      <\/p>\n<p>\n        <strong><br \/>\n          <em>ABOUT MISSHARVEY<\/em><br \/>\n        <\/strong><br \/>\n        <br \/>\n        <em>A five-time world champion in competitive Counter-Strike, and <\/em><br \/>\n        <em>longtime<\/em><br \/>\n        <em> female pro-gaming icon, Stephanie &#8220;<\/em><br \/>\n        <em>missharvey<\/em><br \/>\n        <em>&#8221; Harvey is now Counter-Logic Gaming\u2019s Director of Esports Franchise Development and Outreach. Formerly a game designer for Ubisoft Montreal, Stephanie dedicates much of her time raising awareness for healthy gaming habits, gender equality, and online toxicity. She is also currently working with the International Olympic Committee esports group, is a spokesperson for <\/em><br \/>\n        <em>DreamHack<\/em><br \/>\n        <em> Montreal and has her own web series on RDS Jeux <\/em><br \/>\n        <em>Vid\u00e9o<\/em><br \/>\n        <em>, \u201cVie de Pro\u201d. Her 17 years in esports and 7 years as a developer awarded her a Forbes 30 under 30, BBC 100 women and the title of Canada\u2019s Smartest Person Season 3 on CBC.<\/em>\n      <\/p>\n<p>\n        <strong><br \/>\n          <em>CONTACTS<\/em><br \/>\n        <\/strong><\/p>\n<p>        <em>Martin Rufiange (Canada)<\/em><br \/>\n        <br \/>\n        <em>R\u00e9verb\u00e8res M\u00e9dia<\/em><br \/>\n        <br \/>\n        <em>(514) 519-0218<\/em><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=scfoaGyVLGHVkhWmjmqfbBDELNpBEbd4sRrdGjEFBPcwmiuuAOHkaafQGlRcIqcNtOpclrYQHD7a5qWClUxfIFgTa2DOiXrL3VJ6u-kQdbvsBgSGNiFg7xeLAv0ydMjA\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <em><br \/>\n            <u>martin@reverberesmedia.com<\/u><br \/>\n          <\/em><br \/>\n        <\/a><br \/>\n        <em>\u00a0<\/em>\n      <\/p>\n<p>\n        <em>Jason Moore (USA)<\/em><br \/>\n        <br \/>\n        <em>RENOWN Management<\/em><br \/>\n        <br \/>\n        <em>310.490.0161<\/em><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XrmnvU-xfenoCCmtiUtHFqryjpCJl1TYFuNhf242_D-gUlffy7wbMYRUMa7N-vWMitV2ABRi_eE52mrtiBIJVw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <em><br \/>\n            <u>jason@renown.gg<\/u><br \/>\n          <\/em><br \/>\n        <\/a>\n      <\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5Mzc5OCMzODQwMjkzIzIyMDUyOTE=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/54d7a836-b7c8-48c5-b820-2cf769aa0b90\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stephanie \u201cmissharvey\u201d Harvey, a 5-time world champion CS:GO player and now an esports exec at CLG has launched \u00c9LEVEY, her first apparel collection in partnership with Represent QUEBEC, Nov. 30, 2020 (GLOBE NEWSWIRE) &#8212; Sorting through packages of samples, missharvey couldn\u2019t be more excited &#8211; her first highly-anticipated apparel project just kicked off, in partnership with Represent, an American creative merchandising agency. \u201cI\u2019ve been working on \u00c9LEVEY for months,\u201d said Harvey, \u201cit\u2019s a culmination of everything I\u2019ve learned so far &#8211; about esports, about myself and about what I stand for.\u201d \u00c9LEVEY is branded as a Digital Citizenship Company, rooted in promoting healthy interactions online and in the real world. \u201cIt\u2019s all about how to be a better person, we &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/esports-world-champ-launches-apparel-line-for-a-better-world\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Esports world champ launches apparel line for a better world&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-389395","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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