{"id":388658,"date":"2020-11-25T13:27:26","date_gmt":"2020-11-25T18:27:26","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=388658"},"modified":"2020-11-25T13:27:26","modified_gmt":"2020-11-25T18:27:26","slug":"unilever-to-acquire-smartypants-vitamins","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/unilever-to-acquire-smartypants-vitamins\/","title":{"rendered":"Unilever to Acquire SmartyPants Vitamins"},"content":{"rendered":"

<\/p>\n

\nUnilever to Acquire SmartyPants Vitamins\n<\/p>\n

ENGLEWOOD CLIFFS, N.J.–(BUSINESS WIRE<\/a>)–
\nUnilever announced today that it has signed an agreement to acquire SmartyPants Vitamins, a U.S.-based Vitamin, Mineral & Supplement company.\n<\/p>\n

\nBased in Los Angeles, SmartyPants Vitamins was founded in 2011 by entrepreneurs Courtney Nichols Gould and Gordon Gould, who set out to create a comprehensive supplement made from premium ingredients to support the wellbeing needs of children and adults.\n<\/p>\n

\nSmartyPants Vitamins has a simple yet powerful promise: to be smart, simple and true. SmartyPants works with non-GMO certified ingredients and a range of sustainably sourced bio-available nutrients. Their product range is free from synthetic colors, artificial flavors, sweeteners and preservatives.\n<\/p>\n

\nPeter Ter Kulve, President of Health & Wellbeing at Unilever, said: \u201cSmartyPants Vitamins complements Unilever\u2019s portfolio of brands (Horlicks, OLLY, Equilibra and Liquid I.V) in the functional nutrition and supplement segment. We are excited to work with co-founders Courtney and Gordon and their team to grow their innovative and data driven business model.\u201d\n<\/p>\n

\nRooted in the belief that good health should be made accessible to everybody, SmartyPants Vitamins has a long-standing partnership with non-profit organization, Vitamin Angels, to provide life-changing vitamins for mothers, expectant mothers, and children in need worldwide.\n<\/p>\n

\nFabian Garcia, President of Unilever North America, said: \u201cWe are delighted to welcome SmartyPants Vitamins to the Unilever family and our portfolio of purpose-led brands. SmartyPants Vitamins aligns strongly with our mission to improve the health and wellbeing of consumers and empower people to take charge of their health with solutions they can understand and trust.\u201d\n<\/p>\n

\nCourtney Nichols Gould & Gordon Gould, Co-founders and Co-CEO\u2019s of SmartyPants Vitamins, said: \u201cFrom the start, SmartyPants Vitamins has been about family, authenticity and a core commitment to our collective well-being. We are excited to work with Unilever to grow the SmartyPants brand.\u201d\n<\/p>\n

\nTerms of the deal were not disclosed. The acquisition is subject to regulatory approvals and customary closing conditions.\n<\/p>\n

For more information on Unilever North America and its brands visit: www.unileverusa.com<\/a><\/b><\/p>\n

About SmartyPants Vitamins<\/b><\/p>\n

\nSince 2011, SmartyPants has led the supplement industry in designing and manufacturing comprehensive, multifunctional supplements in a variety of easy-to-take formats for the whole family. Scientifically-formulated, made with premium, responsibly-sourced ingredients and delightful to take, their products are made in North America are free of any synthetic colors, artificial flavors, artificial sweeteners, or preservatives, and are third-party lab tested. In partnership with Vitamin Angels, SmartyPants Vitamins has reached over 14 million mothers and children worldwide with nutrient grants, with a goal of reaching 100 million by 2025. SmartyPants Vitamins can be found in more than 30,000 stores across the country including the world’s leading specialty, club and online retailers including: Amazon, Costco, Target, Walmart, Whole Foods Market, Walgreens, and many more. For more information, please visit https:\/\/www.smartypantsvitamins.com\/<\/a><\/p>\n

About Unilever North America<\/b><\/p>\n

\nUnilever is one of the world\u2019s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States and Canada, the portfolio includes brand icons such as: Axe, Ben & Jerry\u2019s, Breyers, Degree, Dollar Shave Club, Dove, Hellmann\u2019s, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond\u2019s, Popsicle, Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington\u2019s, St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI, TRESemm\u00e9 and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.\n<\/p>\n

Unilever\u2019s Sustainable Living Plan (USLP) underpins the company\u2019s strategy and commits to: <\/b><\/p>\n

\n\u2022 Helping more than a billion people take action to improve their health and well-being by 2020.\n<\/p>\n

\n\u2022 Halving the environmental impact of our products by 2030.\n<\/p>\n

\n\u2022 Enhancing the livelihoods of millions of people by 2020.\n<\/p>\n

\nThe USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company\u2019s sustainable living brands delivered 78% of total growth and 75% of turnover in 2019.\n<\/p>\n

\nSince 2010 we have been taking action through the Unilever Sustainable Living Plan to help more than a billion people improve their health and well-being, halve our environmental footprint and enhance the livelihoods of millions of people as we grow our business. We have made significant progress and continue to expand our ambition \u2013 in 2019 committing to ensure 100% of our plastic packaging is fully reusable, recyclable or compostable by 2025. While there is still more to do, we are proud to have been recognised in 2019 as sector leader in the Dow Jones Sustainability Index and in 2020 – for the tenth-consecutive year – as the top ranked company in the GlobeScan\/SustainAbility Sustainability Leaders survey.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20201125005872\/en\/<\/a><\/span><\/p>\n

Media Contact USA:
\n<\/b>
Steve Alessandrini
\n
MediaRelations.USA@unilever.com
\n<\/a><\/p>\n

Media Contact Global:
\n<\/b>
Clare Cavana
\n
Clare.Cavana@unilever.com
\n<\/a><\/p>\n

Investor Relations
\n<\/b>
Investor.Relations@unilever.com<\/a><\/p>\n

KEYWORDS:<\/b> California New Jersey United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Other Retail Fitness & Nutrition Supermarket Convenience Store Home Goods Other Health General Health Pharmaceutical Health Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Unilever to Acquire SmartyPants Vitamins ENGLEWOOD CLIFFS, N.J.–(BUSINESS WIRE)– Unilever announced today that it has signed an agreement to acquire SmartyPants Vitamins, a U.S.-based Vitamin, Mineral & Supplement company. Based in Los Angeles, SmartyPants Vitamins was founded in 2011 by entrepreneurs Courtney Nichols Gould and Gordon Gould, who set out to create a comprehensive supplement made from premium ingredients to support the wellbeing needs of children and adults. SmartyPants Vitamins has a simple yet powerful promise: to be smart, simple and true. SmartyPants works with non-GMO certified ingredients and a range of sustainably sourced bio-available nutrients. Their product range is free from synthetic colors, artificial flavors, sweeteners and preservatives. Peter Ter Kulve, President of Health & Wellbeing at Unilever, said: … <\/p>\n

Continue reading “Unilever to Acquire SmartyPants Vitamins”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-388658","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nUnilever to Acquire SmartyPants Vitamins - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/unilever-to-acquire-smartypants-vitamins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever to Acquire SmartyPants Vitamins - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Unilever to Acquire SmartyPants Vitamins ENGLEWOOD CLIFFS, N.J.–(BUSINESS WIRE)– Unilever announced today that it has signed an agreement to acquire SmartyPants Vitamins, a U.S.-based Vitamin, Mineral & Supplement company. Based in Los Angeles, SmartyPants Vitamins was founded in 2011 by entrepreneurs Courtney Nichols Gould and Gordon Gould, who set out to create a comprehensive supplement made from premium ingredients to support the wellbeing needs of children and adults. SmartyPants Vitamins has a simple yet powerful promise: to be smart, simple and true. SmartyPants works with non-GMO certified ingredients and a range of sustainably sourced bio-available nutrients. Their product range is free from synthetic colors, artificial flavors, sweeteners and preservatives. 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