{"id":388529,"date":"2020-11-25T09:03:22","date_gmt":"2020-11-25T14:03:22","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=388529"},"modified":"2020-11-25T09:03:22","modified_gmt":"2020-11-25T14:03:22","slug":"the-influence-agency-presents-its-annual-publication-the-yearbook-discussing-influential-digital-marketing-trends-for-2021","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-influence-agency-presents-its-annual-publication-the-yearbook-discussing-influential-digital-marketing-trends-for-2021\/","title":{"rendered":"The Influence Agency presents its annual publication, \u201cThe Yearbook,\u201d discussing influential digital marketing trends for 2021"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\u00a0 \u00a0 \u00a0 \u00a0<em>&#8211; The Yearbook, created by the agency\u2019s in-house team of digital marketing experts, takes a look at the most influential moments of 2020 and how it will impact the industry going forward<\/em><em> &#8211;<\/em><\/p>\n<p align=\"justify\">TORONTO, Nov.  25, 2020  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=gJ35vK2R5D9cEvlBcMqlpaihj42VhbY_c4Mh9VRMVS2a3loSc6Fh-Y-h1LdWfymmv2RzBbXMWEmebvVb5AgCTA1ylX_kXKqJ9EBIJQMTSAw=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>The Influence Agency<\/u><\/a> (<strong>InfluenceTHIS 2019 winner)<\/strong> releases its second annual whitepaper, \u201cThe Yearbook,\u201d an aptly-named publication designed to analyze the past, and predict future digital marketing trends across the globe. While 2020 was an impossible year to predict, it became a pivotal moment in history for society, brands, businesses, and affected how we communicate and are perceived online.<\/p>\n<p align=\"justify\">The Yearbook reflects on COVID-19\u2019s impact on businesses, the rise of social activism and the desire for greater corporate responsibility. With input from industry experts and influencers such as Jeff Harris, Product Lead for Shopping, Pinterest and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2JIPRCfP5iU2nXwC-OudE9N_tw7xBf3fU3-GdCpAbxFji_KvQ_qAV_IcXczuMX2VZcadlwoPRh-PhVVlZr5D2a2Q9z5302QCdsRbnfpANL5EKwf_u05nGgKpsOdbWlKA\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Shannae Ingleton Smith<\/u><\/a>, Co-Founder of Kensington Grey Agency Inc., The Yearbook has a little something for everyone, no matter the industry.<\/p>\n<p align=\"center\">[To read The Influence Agency\u2019s full 2020-2021 whitepaper, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Eqo9xcUod7Wo5Vv08Di6pmupDSKCOO_Z4-kQxHU2N1xEjg4XN2vqZbqvMXLWcdGrn5PfInY8N6BUevRgqEfZal1mDFCpbP37pDZni0nCkxAgTNMbiZHEoxpBV_6x1lDS\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>click here<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=J3RckrBzInR4IbRgD6uMCXCxmY85WgP4Bw-vV9mx8cCi7oDec2Q3Ky8AIwUQhHUITWxuzcxWvCvxoGtZ7IPuW9h5QzII7lAKGtBR4E-8HlulZelJzFCkhO5G64RIzdRr\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>.<\/u><\/a>]<\/p>\n<p align=\"justify\">\u201c<em>Media people have always been creative and solutions-focused. It comes with the territory \u2014 and we have all been tested this year,<\/em><em>\u201d<\/em> said Tom Yawney, Partner and Director of Business Development at The Influence Agency. \u201c<em>The result is many stories of forward-thinking brands and businesses who managed to adapt and thrive in this new world. We wanted to honour them by sharing their stories, in hopes that all who read The Yearbook enjoy similar fortunes in the coming year.<\/em>\u201d<\/p>\n<p align=\"justify\">There\u2019s no question that COVID-19 accelerated digital transformation across all industries. With <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=dltuXpyYD0oOK5T-NYnuAJD_-HoU7kV4RIej8CtfAurLcA_3jwxBzkxCpEVQq4yv-UWCO07XDjYs_T5yrwSUNZ63_-4MGxfQezpNd3IE9tqJiavVMQKlbRyWXpQ3YJl-8tUQPYsoCVNjjAH_5bTV-XbmlOkMtVYjGPWg3gAon-BE043c9lOLCgj_xwoOiVKS-egDVg10FAl4EDmKRfgLjm1MOCgZad4fjgH0pOnzWo8=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>2.14 billion people expected to become global digital buyers in 2021<\/u><\/a>, The Yearbook covers the importance of this digital transition and how it will continue to influence consumer spending and marketing strategies going forward.<\/p>\n<p align=\"justify\">\n        <strong>About The Influence Agency<\/strong><br \/>\n        <br \/>The Influence Agency is an award-winning digital marketing agency based in Toronto, Canada. Since their start in 2017, they\u2019ve established themselves as one of the country\u2019s most sought-after agencies for strategizing and executing some of the biggest influencer and digital marketing campaigns. They\u2019ve worked alongside notable brands including <strong>Jamieson, Universal Music Canada, Puma, Lowes, Napoleon, and Iovate<\/strong> &#8212; an impressive roster that only continues to grow!<\/p>\n<p align=\"justify\">\n        <strong>For media inquiries:<\/strong><br \/>\n        <br \/>Tanya Cruz<br \/>Director, Communications<br \/>The Influence Agency<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=w5L81M_Zs8f-J5jk1QFVA8UMJBD5Z9VuT3jTIxvwYfTS0KTqFzcv56nWMLwzLuyJV7JS0-aF_u7L56QqaC13jQ==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Tcruz<\/u><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=oeWGyzP7yW_iHXMfvGvOt6qiP4pc3Vqv18EqszvBkTgWjGpdF-b71nkqaeE-4QyfeyrUI9c6IFLEUYsJyf87xBdyrFYtXTIlD5ZuQz-rfLA=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>@theinfluenceagency.com<\/u><\/a><br \/>416-254-2944<\/p>\n<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5MTg1MyMzODQyNTAyIzIxODM1Njc=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/ab1ac32b-5563-4e7b-8e0c-668718dda2e0\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 \u00a0 \u00a0&#8211; The Yearbook, created by the agency\u2019s in-house team of digital marketing experts, takes a look at the most influential moments of 2020 and how it will impact the industry going forward &#8211; TORONTO, Nov. 25, 2020 (GLOBE NEWSWIRE) &#8212; The Influence Agency (InfluenceTHIS 2019 winner) releases its second annual whitepaper, \u201cThe Yearbook,\u201d an aptly-named publication designed to analyze the past, and predict future digital marketing trends across the globe. While 2020 was an impossible year to predict, it became a pivotal moment in history for society, brands, businesses, and affected how we communicate and are perceived online. The Yearbook reflects on COVID-19\u2019s impact on businesses, the rise of social activism and the desire for greater corporate &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-influence-agency-presents-its-annual-publication-the-yearbook-discussing-influential-digital-marketing-trends-for-2021\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Influence Agency presents its annual publication, \u201cThe Yearbook,\u201d discussing influential digital marketing trends for 2021&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-388529","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Influence Agency presents its annual publication, \u201cThe Yearbook,\u201d discussing influential digital marketing trends for 2021 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-influence-agency-presents-its-annual-publication-the-yearbook-discussing-influential-digital-marketing-trends-for-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Influence Agency presents its annual publication, \u201cThe Yearbook,\u201d discussing influential digital marketing trends for 2021 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0 \u00a0 \u00a0&#8211; The Yearbook, created by the agency\u2019s in-house team of digital marketing experts, takes a look at the most influential moments of 2020 and how it will impact the industry going forward &#8211; TORONTO, Nov. 25, 2020 (GLOBE NEWSWIRE) &#8212; The Influence Agency (InfluenceTHIS 2019 winner) releases its second annual whitepaper, \u201cThe Yearbook,\u201d an aptly-named publication designed to analyze the past, and predict future digital marketing trends across the globe. While 2020 was an impossible year to predict, it became a pivotal moment in history for society, brands, businesses, and affected how we communicate and are perceived online. The Yearbook reflects on COVID-19\u2019s impact on businesses, the rise of social activism and the desire for greater corporate &hellip; Continue reading &quot;The Influence Agency presents its annual publication, \u201cThe Yearbook,\u201d discussing influential digital marketing trends for 2021&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-influence-agency-presents-its-annual-publication-the-yearbook-discussing-influential-digital-marketing-trends-for-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-25T14:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5MTg1MyMzODQyNTAyIzIxODM1Njc=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-influence-agency-presents-its-annual-publication-the-yearbook-discussing-influential-digital-marketing-trends-for-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-influence-agency-presents-its-annual-publication-the-yearbook-discussing-influential-digital-marketing-trends-for-2021\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"The Influence Agency presents its annual publication, \u201cThe Yearbook,\u201d discussing influential digital marketing trends for 2021\",\"datePublished\":\"2020-11-25T14:03:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-influence-agency-presents-its-annual-publication-the-yearbook-discussing-influential-digital-marketing-trends-for-2021\\\/\"},\"wordCount\":387,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-influence-agency-presents-its-annual-publication-the-yearbook-discussing-influential-digital-marketing-trends-for-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA5MTg1MyMzODQyNTAyIzIxODM1Njc=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-influence-agency-presents-its-annual-publication-the-yearbook-discussing-influential-digital-marketing-trends-for-2021\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-influence-agency-presents-its-annual-publication-the-yearbook-discussing-influential-digital-marketing-trends-for-2021\\\/\",\"name\":\"The Influence Agency presents its annual publication, \u201cThe Yearbook,\u201d discussing influential digital marketing trends for 2021 - 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While 2020 was an impossible year to predict, it became a pivotal moment in history for society, brands, businesses, and affected how we communicate and are perceived online. 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