{"id":388316,"date":"2020-11-25T06:03:20","date_gmt":"2020-11-25T11:03:20","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=388316"},"modified":"2020-11-25T06:03:20","modified_gmt":"2020-11-25T11:03:20","slug":"comcast-rise-awards-over-700-black-owned-small-businesses-with-marketing-and-technology-resources-and-makeovers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comcast-rise-awards-over-700-black-owned-small-businesses-with-marketing-and-technology-resources-and-makeovers\/","title":{"rendered":"Comcast RISE Awards Over 700 Black-Owned, Small Businesses with Marketing and Technology Resources and Makeovers"},"content":{"rendered":"

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Comcast RISE Awards Over 700 Black-Owned, Small Businesses with Marketing and Technology Resources and Makeovers<\/b><\/p>\n

Multi-year Program Opens Eligibility to Small Businesses Owned by Black, Indigenous and People of Color<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nComcast Corporation (NASDAQ: CMCSA) today announced the first round of Comcast RISE<\/a> award recipients \u2014over 700 businesses will receive consulting, media and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business, based on the specific needs. Recipients in 285 cities in 29 states include a diverse roster of small business from restaurants and salons, to professional services and retail shops. In addition, 3,300 small businesses have already signed up to receive the Comcast RISE monthly newsletter, which will offer free marketing insights and resources.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20201125005395\/en\/<\/a><\/p>\n

\"Today,<\/p>\n

Today, the next phase of Comcast RISE, the multi-year, multi-faceted initiative launched in October to help strengthen small businesses hard hit by COVID-19, opens up eligibility to include Black, Indigenous, and People of Color (BIPOC)-owned, small businesses. (Photo: Business Wire)<\/p>\n<\/div>\n

\nToday, the next phase of Comcast RISE, the multi-year, multi-faceted initiative launched in October to help strengthen small businesses hard hit by COVID-19, opens up eligibility to include Black, Indigenous, and People of Color (BIPOC)-owned, small businesses. They can apply at www.ComcastRISE.com<\/a>.\n<\/p>\n

\n\u201c2020 has been a challenge. We literally could not create anything new, because we couldn’t get our suppliers to make it. This has drastically slowed down the opening of our store, COOL Creative<\/a>, which was slated to open in the spring,\u201d said Johanne Pradel Wilson of Hollywood, Florida. \u201cWe’re thankful that we now have the opportunity to promote the store through TV advertising from Effectv, so we can let people know that COOL Creative is here and open for business.\u201d\n<\/p>\n

\n\u201cI decided to open my ice cream shop, MyKings Ice Cream<\/a>, on March 1, which was about 15 days before the world pandemic hit. It has been hard to staff, and I just want the shop to fully function. In order to do that, we need help with our website, payroll system and other tools to help make the business succeed. I know ice cream, not technology,\u201d said Le\u2019Day Grant of Denver, Colorado. \u201cI am looking forward to partnering with Comcast Business and to receiving our technology makeover, as it will set MyKings Ice Cream up to succeed and grow.\u201d\n<\/p>\n

\nThe first phase of Comcast RISE, which stands for \u201cRepresentation, Investment, Strength and Empowerment,\u201d focused on U.S. Black-owned, small businesses, those hit hardest by the pandemic according to a recent study<\/a> from the National Bureau of Economic Research. Comcast RISE brings together two of the company\u2019s brands \u2014Comcast Business and Effectv, both with expertise in the small business space \u2014 to empower business owners with the expertise and resources needed to navigate the economic effects of the pandemic.\n<\/p>\n

\n\u201cWe created Comcast RISE to partner with small businesses and give them access to tools to help them survive the pandemic and thrive. As we\u2019ve gone through the selection process, it\u2019s been so powerful to hear these business owners\u2019 stories and see the tangible ways that we can help grow their businesses and impact their communities,\u201d said Teresa Ward-Maupin, SVP for Digital and Customer Experience at Comcast Business. \u201cI could not be more pleased to open this program to the entire BIPOC community and continue this positive momentum.\u201d\n<\/p>\n

\n\u201cFueling the success of small businesses is what our business is all about. We partner with them to better understand their needs and what we can do to help them grow. Our success is their success,\u201d said James Lavallee, Vice President, Sales Marketing, Effectv. \u201cThat\u2019s why, at a time when so many in our small business communities are struggling, it\u2019s incredibly humbling to be able to give back and share our knowledge and resources with those hardest by the pandemic. We want to help our partners and communities rise.\u201d\n<\/p>\n

\nComcast RISE consists of the following main components:\n<\/p>\n