{"id":387398,"date":"2020-11-24T07:03:22","date_gmt":"2020-11-24T12:03:22","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=387398"},"modified":"2020-11-24T07:03:22","modified_gmt":"2020-11-24T12:03:22","slug":"rockwell-automation-announces-next-evolution-of-its-oem-partner-program","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/rockwell-automation-announces-next-evolution-of-its-oem-partner-program\/","title":{"rendered":"Rockwell Automation Announces Next Evolution of its OEM Partner Program"},"content":{"rendered":"

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Rockwell Automation Announces Next Evolution of its OEM Partner Program<\/b><\/p>\n

Enhanced Program Offers Manufacturers Increased Co-Marketing Opportunities, Better Market Planning, and Improved Customer Engagement<\/i><\/p>\n

MILWAUKEE–(BUSINESS WIRE<\/a>)–
\nRockwell Automation, Inc. (NYSE: ROK), the world\u2019s largest company dedicated to industrial automation and digital transformation, today announced the next evolution of its global Original Equipment Manufacturer (OEM) Partner Program<\/a>. The enhanced offering now provides increased market access opportunities, simplification, and standardized product alignment for manufacturers, enabling participants to fully leverage Rockwell Automation technology.\n<\/p>\n

\nRockwell Automation works with OEMs (also referred to as Machine and Equipment Builders<\/a>) across the globe to design, develop, and deliver innovative equipment with Rockwell Automation solutions. Those OEMs that show a commitment to use Rockwell Automation offerings across their portfolio, and then effectively partner to create innovative solutions for their customers are recognized as OEM Partners. The OEM Partner Program is designed to better align customers to partners and foster increased innovation through Rockwell Automation\u2019s technology and domain expertise.\n<\/p>\n

\nFirst established in 2010, the OEM Partner Program now includes almost 3,300 manufacturers worldwide. The latest evolution of the program builds on the successful technical-driven relationship between Rockwell Automation and its member companies, and now incorporates even greater alignment to better position OEMs as delivery partners of Rockwell Automation products.\n<\/p>\n

\n\u201cThe right OEM is critical to the success of a manufacturing operation,\u201d said Dan Throne, OEM manager for North America at Rockwell Automation.\u201cCustomers need innovative machines that easily integrate into their operations. They require flexible and efficient equipment that increases business agility, optimizes productivity, and can turn mined data into working information capital. OEM Partners embrace this thinking and use Rockwell Automation technology and expertise to bring it to life.\u201d\n<\/p>\n

\nAagard, an American-based engineering company that builds custom packaging automation systems, has been an OEM Partner for eight years.\n<\/p>\n

\n\u201cRockwell Automation\u2019s OEM Program has opened up many strategic opportunities, both from a technology perspective as well as identifying new unfilled niches with end-users.\u201d said Jason Norlien, vice president of technical sales at Aagard. \u201cRockwell Automation has proven to be a true partner and our brand association has positioned ourselves as a premier player in the packaging sector offering real value to customers.\u201d\n<\/p>\n

\nThrone notes that the OEM Partner Program has continued to evolve based on both the evolving needs of customers and program participant feedback. Enhancements to the program include:\n<\/p>\n