{"id":387389,"date":"2020-11-24T06:58:21","date_gmt":"2020-11-24T11:58:21","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=387389"},"modified":"2020-11-24T06:58:21","modified_gmt":"2020-11-24T11:58:21","slug":"new-ims-engagement-toolset-helps-insurers-improve-roi-on-ubi","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-ims-engagement-toolset-helps-insurers-improve-roi-on-ubi\/","title":{"rendered":"New IMS Engagement Toolset Helps Insurers Improve ROI on UBI"},"content":{"rendered":"
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Boston, MA and Waterloo, Ontario, Canada, Nov. 24, 2020 (GLOBE NEWSWIRE) — IMS<\/a> (Insurance & Mobility Solutions), one of the world\u2019s top three providers of connected car data solutions to insurers, mobility operators and governments, is pleased to announce the immediate availability of the IMS Engagement Toolset, a highly-configurable suite of tools that enables insurers and mobility operators to interact with customers in a way that positively influences driving behavior and reduces collision and claim risk.<\/p>\n

Developed in response to an industry view that unlocking ROI from telematics technology is a challenge for the growth of many usage-based propositions in market today, the IMS Engagement Toolset delivers the ability to craft and configure engagement campaigns that blend reward programs, which incentivize change, with practical coaching and behavioral \u201cnudge\u201d\u00a0messaging.<\/p>\n

These tools are underpinned by the IMS Engagement Toolset\u2019s proprietary, AI-based Decision Engine, which uses telematics data and behavioral analytics to intelligently enable and distribute rewards and messaging outputs, right down to individual customer level.<\/p>\n

\u201cThere\u2019s no simple formula or silver bullet for making a UBI proposition work,\u201d said Ed Rochfort, chief product officer for IMS. \u201cThe right approach will vary from program-to-program, and even policyholder-to-policyholder. Globally, UBI programs are proliferating at a rapid rate using a variety of sensors to collect telematics data. In our experience, choosing the right form of technology to power your program is important, but is not the primary factor that determines success or failure. At IMS, we have evidence that keeping customers engaged with their data in a way that motivates positive behavioral change is the number one thing that keeps them safe, generates advocacy, and improves loss ratio.\u201d<\/p>\n

The IMS Engagement Toolset works with any insurance or mobility-focused telematics program \u2013 from completely new propositions to existing third-party or in-house built applications. The toolset will be available as a managed service via IMS, or through a self-service portal where customers can configure, combine, and customize multi-layered messaging and rewards campaigns. It includes four important tools for influencing outcomes:<\/p>\n

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