{"id":387257,"date":"2020-11-23T17:59:07","date_gmt":"2020-11-23T22:59:07","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=387257"},"modified":"2020-11-23T17:59:07","modified_gmt":"2020-11-23T22:59:07","slug":"infusion-grows-its-roster-of-leadership-talent","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/infusion-grows-its-roster-of-leadership-talent\/","title":{"rendered":"INFUSION GROWS ITS ROSTER OF LEADERSHIP TALENT"},"content":{"rendered":"<h2>\nLeticia Ju\u00e1rez Returns as Partner at Multicultural Agency, INFUSION<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>Los Angeles, CA, Nov.  23, 2020  (GLOBE NEWSWIRE) &#8212; INFUSION, a leading Multicultural agency known for ROI-powered ideas and first-of-kind thinking, is pleased to announce that Leticia Ju\u00e1rez has rejoined the agency as Partner, EVP of Strategy &amp; Marketing leading their largest account, Charter Communications.<\/p>\n<p>\u201cWe are ecstatic to have Leticia rejoin the INFUSION team\u2019, said Liz Castells-Heard, CEO and Chief Strategy Officer. \u00a0\u2018She is a proven strategy and innovation driver with a broad range of skills and deep multicultural experience.\u00a0 She will help me lead the Charter account so I can focus more on overall quality and analytics oversight, as well as new business and PR. Leticia completes the leadership team along with Co-Chief Creative Officers Rod Ribeiro and Carlos Correa. There is no one I trust more as my #2 and for the Agency\u2019s future.\u201d<\/p>\n<p>Leticia Ju\u00e1rez is a recognized integrated marketing executive with over 20 years of general market and multicultural marketing experience. She is a savvy, high-level strategic thinker, and marketeer across the branding, direct response, product, and digital spaces.\u00a0 Leticia spent over 14 years with INFUSION\/Castells rising from Media and Account Director to Partner, Client Services, working on Time Warner Cable, McDonald\u2019s, Toyota, SBS, and many other accounts. She then consulted for Cox Communications and spent the last three years as the Director of Multicultural Strategy at Omnicom\u2019s \u2018Hearts &amp; Science,\u2019 primarily managing the AT&amp;T account.<\/p>\n<p>\u201cWe are at a pivotal moment in multicultural marketing,\u201d said Ju\u00e1rez. \u201cMarketers need to reach and connect authentically with more diverse audiences to drive business growth. With the agency\u2019s results-driven legacy and Multicultural DNA, it is an exciting time to join Liz, a maverick in the industry, and continue to build on INFUSION\u2019s success. I look forward to being part of this smart, dedicated, and passionate and team.\u201d<\/p>\n<p>\u2018Most importantly\u2019, added Castells-Heard, \u2018the Liz and Leticia duo is back in the saddle again and we are moving forward at full speed.\u2019<\/p>\n<p>\n        <b>ABOUT INFUSION <\/b>\n      <\/p>\n<p>INFUSION is a top national Multicultural advertising agency known for ROI-powered ideas, first-of-kind thinking, a powerhouse team with General market, Multicultural and Client experience, and Fortune 100 core clients.\u00a0 Led by dynamic CEO Liz Castells, a Stanford MBA and industry thought leader known for her strategic acumen and \u2018tell it like it is\u2019 style, they are the creators of the Transculturation<sup>TM<\/sup> model which guides clients to profitably integrate Multicultural across all the Marketing Ps.\u00a0 INFUSION is a WMBE Enterprise with LA and NY offices. While their website gets a facelift, contact Liz Castells at liz@adcastells.com.<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5MTEyNCMzODQxMDg2IzIyMDM2MjM=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/673d2ae8-4872-42d5-856e-5e221ec74c34\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Liz Castells-Heard\r\nInfusion\r\n213-305-4129\r\nliz@adcastells.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Leticia Ju\u00e1rez Returns as Partner at Multicultural Agency, INFUSION Los Angeles, CA, Nov. 23, 2020 (GLOBE NEWSWIRE) &#8212; INFUSION, a leading Multicultural agency known for ROI-powered ideas and first-of-kind thinking, is pleased to announce that Leticia Ju\u00e1rez has rejoined the agency as Partner, EVP of Strategy &amp; Marketing leading their largest account, Charter Communications. \u201cWe are ecstatic to have Leticia rejoin the INFUSION team\u2019, said Liz Castells-Heard, CEO and Chief Strategy Officer. \u00a0\u2018She is a proven strategy and innovation driver with a broad range of skills and deep multicultural experience.\u00a0 She will help me lead the Charter account so I can focus more on overall quality and analytics oversight, as well as new business and PR. Leticia completes the leadership &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/infusion-grows-its-roster-of-leadership-talent\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;INFUSION GROWS ITS ROSTER OF LEADERSHIP TALENT&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-387257","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INFUSION GROWS ITS ROSTER OF LEADERSHIP TALENT - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/infusion-grows-its-roster-of-leadership-talent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INFUSION GROWS ITS ROSTER OF LEADERSHIP TALENT - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Leticia Ju\u00e1rez Returns as Partner at Multicultural Agency, INFUSION Los Angeles, CA, Nov. 23, 2020 (GLOBE NEWSWIRE) &#8212; INFUSION, a leading Multicultural agency known for ROI-powered ideas and first-of-kind thinking, is pleased to announce that Leticia Ju\u00e1rez has rejoined the agency as Partner, EVP of Strategy &amp; Marketing leading their largest account, Charter Communications. \u201cWe are ecstatic to have Leticia rejoin the INFUSION team\u2019, said Liz Castells-Heard, CEO and Chief Strategy Officer. \u00a0\u2018She is a proven strategy and innovation driver with a broad range of skills and deep multicultural experience.\u00a0 She will help me lead the Charter account so I can focus more on overall quality and analytics oversight, as well as new business and PR. 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