{"id":387201,"date":"2020-11-23T16:33:37","date_gmt":"2020-11-23T21:33:37","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=387201"},"modified":"2020-11-23T16:33:37","modified_gmt":"2020-11-23T21:33:37","slug":"conagra-brands-and-chance-the-rappers-nonprofit-socialworks-create-food-design-mentorship-program-for-high-school-students","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/conagra-brands-and-chance-the-rappers-nonprofit-socialworks-create-food-design-mentorship-program-for-high-school-students\/","title":{"rendered":"Conagra Brands And Chance The Rapper’s Nonprofit, SocialWorks, Create Food Design Mentorship Program For High School Students"},"content":{"rendered":"
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Young Chicago artist’s illustration featured on iconic Duncan Hines\u00ae Holiday Baking Kit, available now for a limited time on Amazon<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n CHICAGO<\/span>, Nov. 23, 2020<\/span> \/PRNewswire\/ —\u00a0Conagra Brands, Inc.<\/a> (NYSE: CAG) is joining Chance the Rapper, Grammy award-winning musician and humanitarian, to provide students in Chicago<\/span> arts enrichment opportunities through a new food packaging design mentorship program. Created in collaboration with SocialWorks<\/a>, the charitable organization founded by Chance, the program helped fuel the launch of the company’s iconic Duncan Hines\u00ae<\/a> Holiday Baking Kit Box which features a festive illustration by Devin Brown<\/span>, a local student. The kit includes cake and brownie mix, frostings and assorted holiday candy and is available now for a limited time on Amazon<\/a>.<\/p>\n

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“Conagra’s ongoing commitment to community investment and innovation in food enables us to continue supporting SocialWorks and the Chicago<\/span> community that’s home to our company’s headquarters,” said Lori Cerwin<\/span>, senior director, Brand Design and Innovation for Conagra Brands. “Our employees were inspired to deliver on Conagra’s promise to increase efforts that meaningfully engage with diverse communities. Together, we used the development of our Duncan Hines<\/span> sweet treats brand to give local youth a hands-on opportunity to develop their professional skills and ultimately help people have some holiday baking fun at home.”<\/p>\n

The mentorship program, activated through an open call for high school students in SocialWorks’ network to apply, allowed Chicago<\/span> youth to directly participate in a six-week food packaging design project. Six students were chosen to each be paired with a Conagra Brands employee design mentor. Focused on food product packaging design, students connected with their mentors virtually to be guided through the in-depth process of developing creative assets to debut the Duncan Hines Holiday Baking Kit Box. The rigorous process led students to meet key artwork production deadlines, receive expert feedback on their packaging designs and collaborate with Conagra’s brand design, marketing and culinary teams and other creative professionals. The program culminated in the selection of one student’s illustration to be featured on final packaging.<\/p>\n

“This opportunity with Conagra and SocialWorks opened my eyes to other avenues that I could pursue with my art,” said artist and student, Devin Brown<\/span>. “Overall the experience helped enhance my creativity as an artist.” <\/p>\n

“SocialWorks loves to create collaborative opportunities for students to design, learn, and share their voice. We’re glad to do it once again with Conagra, ” said SocialWorks’ Executive Director, Justin Cunningham<\/span>. “We encourage the Chicago<\/span> business community to reach out and join local nonprofits in advocating for student success and creating pathways to do so.”<\/p>\n

Conagra Brands began its partnership with Chance the Rapper in 2017 in response to his commitment to donate $1 million<\/span> in funding to Chicago<\/span> Public Schools and encouragement of local companies to help the cause. The Conagra Brands Foundation committed $300,000<\/span> to the organization’s New Chance Fund thorough a multi-year grant, providing $100,000<\/span> each year to Chicago<\/span> Public Schools over the course of three years. To date, the New Chance Fund has impacted 51 schools and more than 6,800 students. Additionally, Conagra has helped SocialWorks to provide meals to Chicagoans experiencing food insecurity, cook for its summer youth groups and raise funds for other charitable initiatives as an inaugural gala sponsor.<\/p>\n

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