{"id":386973,"date":"2020-11-23T11:16:00","date_gmt":"2020-11-23T16:16:00","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=386973"},"modified":"2020-11-23T11:16:00","modified_gmt":"2020-11-23T16:16:00","slug":"retail-entrepreneur-mitch-gould-launches-new-enterprise-consumer-products-international","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/retail-entrepreneur-mitch-gould-launches-new-enterprise-consumer-products-international\/","title":{"rendered":"Retail Entrepreneur Mitch Gould Launches New Enterprise: Consumer Products International"},"content":{"rendered":"<h2>\nNutritional Products International&#8217;s New Sister Company Expands Retail Landscape for Gould\u2019s \u2018Evolution of Distribution\u2019 Platform to Include all Types of Consumer Goods<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>PALM BEACH, FL, Nov.  23, 2020  (GLOBE NEWSWIRE) &#8212; No one knows the retail industry better than <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6plYyePV2Y8Hllvj2benKhFEazM89hXp09phN27JgTztVhHIpGi2B-sUm_fjw1mCveqHXbV5JXf91XDC6UNpItrOyyz6t1wjCPBLXsq6Hxr-4d90zGKWQD3Jpe5qmf0v\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Mitch Gould<\/a>, founder of <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bLU1lB1yhsch1-4D0h1o3mpydzxj8L1lCAI-HhskPScMDVH7XBEAC3M1aHjN-VMBoIoyV0GuPLvCG5OCLHcCvHb_8ddXtIA3UbtfoxtxMGJeg-APUD8mt0oeSyc9f1aG\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Nutritional Products International<\/a>, who is now launching <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=SM5qpjX-idqF6rOuXMEt_LHKDScPAzwNvgXHYZcW-KYkhE0oafgjOKG8DB8HnSg0d7Yki8e8klpDK56LOK0ukVGlmWyz9QJf39ftkK_8a0rTv8Drm0i_O2bDUSv4eiiH\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Consumer Products International<\/a>.<\/p>\n<p>\u201cWe are expanding into all types of retail manufacturers that have consumer goods they want Americans to buy,\u201d Gould said. \u201cAt NPI, we specialize with health and wellness brands, but I have three decades of retail experience that spans all types of consumer products, such as lawn and garden, beverages, hardware, and sports nutrition.\u201d<\/p>\n<p>CPI will work with all consumer goods, including home improvement, housewares, sporting goods, consumer electronics, grocery, office supplies, pet supplies, consumer packaged goods, and pool and patio.<\/p>\n<p>The Boca Raton-based CPI will work closely with brand developers, manufacturers, and retail outlets to ensure a smooth transition from product launch through consumer purchase. Just like NPI, CPI\u2019s full-service agency will offer a turnkey product launch infrastructure that provides clients with all the services they need to sell their brands in the U.S.<\/p>\n<p>Gould said CPI will offer all the benefits of NPI\u2019s \u201cEvolution of Distribution\u201d platform to its clients. The \u201cEvolution of Distribution\u201d covers all aspects of successfully entering the U.S. market:<\/p>\n<ul>\n<li>Speed to Market\/Sales Velocity<\/li>\n<li>Procurement of Purchase Orders<\/li>\n<li>Marketing and Promotion of Brand to Consumers and Retailers<\/li>\n<li>Trademarking\/Brand Protection<\/li>\n<li>Claims and Regulatory Review<\/li>\n<li>Warehousing<\/li>\n<li>National Network of Powerbrokers<\/li>\n<li>Product Line Evaluation<\/li>\n<li>Public Relations Campaign<\/li>\n<li>Social Media Influencers<\/li>\n<\/ul>\n<p>\u201cI developed the \u2018Evolution of Distribution\u2019 to create a turnkey operation that offers a cost-effective product launch program that can help all kinds of retail brands,\u201d Gould said.<\/p>\n<p>Gould\u2019s executive team at NPI will also oversee CPI.<\/p>\n<p>Jeff Fernandez, a former buyer from Amazon and Walmart, is NPI\u2019s president, and Kenneth E. Collins, who worked as a director of sales for Glanbia Performance Nutrition, the world\u2019s largest sports performance nutrition, is the new executive vice president.<\/p>\n<p>When Fernandez worked at Amazon, he helped the online giant expand beyond books and electronics.<\/p>\n<p>&#8220;Back in the early 2000s, Amazon was only selling books and electronics when I had to stock the virtual shelves with new products,&#8221; Fernandez said.<\/p>\n<p>Gould and Collins worked with Fernandez to place about 200 products on Amazon.<\/p>\n<p>\u201cJeff, Ken, and I are a \u2018powerhouse trifecta\u2019 with close to 75 combined years of retail experience,\u201d Gould said. \u201cWith the \u2018Evolution of Distribution\u2019 platform and the powerhouse trifecta management team, the future of 2021 looks promising.\u201d<\/p>\n<p>For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=SM5qpjX-idqF6rOuXMEt_LHKDScPAzwNvgXHYZcW-KYaFHJyV_tukqhpBf6V7y759QwCMPcwDjqyA2MOD9mH0Ntfm4oyXQ3xVQa13I6cczKLqXy3oGnhArR6duK6KG4Z\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Consumer Products International<\/a> online.<\/p>\n<p>\n        <b>MORE ON CPI AND ITS FOUNDER<\/b>\n      <\/p>\n<p>CPI is a privately-held company specializing in the distribution of consumers, such as lawn and garden, home improvement, housewares, sporting goods, consumer electronics, grocery, office supplies, and pet supplies. CPI is the sister company of NPI, which offers a unique, proven approach for health and wellness product manufacturers worldwide seeking to launch or expand their products&#8217; distribution in the U.S. retail market.<\/p>\n<p>Mitch Gould, the founder of CPI and NPI, is a third-generation retail distribution and manufacturing professional. Gould developed the &#8220;Evolution of Distribution&#8221; platform, which provides domestic and international product manufacturers with the sales, marketing, and product distribution expertise required to succeed in the world&#8217;s largest market \u2014 the United States. Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.<\/p>\n<p id=\"gnw_attachments_section-header\">\n        <strong>Attachment<\/strong>\n      <\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/07493bb4-21ad-40d7-badc-fab6a4770dac\" rel=\"noopener noreferrer\">Mitch CPI Evolution 1<\/a>\n        <\/li>\n<\/ul>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA5MDg2NSMzODQwMzE2IzIxODkyMzg=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/d08d1526-adf9-4cee-9ef4-174986250a84\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Andrew Polin\r\nNutritional Products International\r\n561-544-0719\r\napolin@inhealthmedia.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nutritional Products International&#8217;s New Sister Company Expands Retail Landscape for Gould\u2019s \u2018Evolution of Distribution\u2019 Platform to Include all Types of Consumer Goods PALM BEACH, FL, Nov. 23, 2020 (GLOBE NEWSWIRE) &#8212; No one knows the retail industry better than Mitch Gould, founder of Nutritional Products International, who is now launching Consumer Products International. \u201cWe are expanding into all types of retail manufacturers that have consumer goods they want Americans to buy,\u201d Gould said. \u201cAt NPI, we specialize with health and wellness brands, but I have three decades of retail experience that spans all types of consumer products, such as lawn and garden, beverages, hardware, and sports nutrition.\u201d CPI will work with all consumer goods, including home improvement, housewares, sporting goods, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/retail-entrepreneur-mitch-gould-launches-new-enterprise-consumer-products-international\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Retail Entrepreneur Mitch Gould Launches New Enterprise: Consumer Products International&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-386973","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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