{"id":386731,"date":"2020-11-23T08:33:31","date_gmt":"2020-11-23T13:33:31","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=386731"},"modified":"2020-11-23T08:33:31","modified_gmt":"2020-11-23T13:33:31","slug":"the-royal-berkshire-nhs-foundation-trust-looks-to-future-of-healthcare-with-citrix","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-royal-berkshire-nhs-foundation-trust-looks-to-future-of-healthcare-with-citrix\/","title":{"rendered":"The Royal Berkshire NHS Foundation Trust Looks to Future of Healthcare with Citrix\u00ae"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>The Royal Berkshire NHS Foundation Trust Looks to Future of Healthcare with Citrix\u00ae<\/b><\/p>\n<p class=\"bwalignc\"><i>Medical services provider leverages digital workspace solutions to create exceptional experience for clinicians, support safer patient care<\/i><\/p>\n<p>FORT LAUDERDALE, Fla.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe future of healthcare is digital. And with the help of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.citrix.com%2F&amp;esheet=52333670&amp;newsitemid=20201123005343&amp;lan=en-US&amp;anchor=Citrix+Systems%2C+Inc.&amp;index=1&amp;md5=89b1bed312f77fdda07b7d68bc3f62b7\">Citrix Systems, Inc.<\/a> (NASDAQ:CTXS), <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.citrix.com%2Fcustomers%2Fthe-royal-berkshire-nhs-foundation-trust-en.html&amp;esheet=52333670&amp;newsitemid=20201123005343&amp;lan=en-US&amp;anchor=The+Royal+Berkshire+NHS+Foundation+Trust+%28RBFT%29&amp;index=2&amp;md5=99bf1c349b17af2201eb8f2f5f0a99c8\">The Royal Berkshire NHS Foundation Trust (RBFT)<\/a> is working to deliver it today.\n<\/p>\n<p>\n\u201cAt RBFT, our legacy is one of innovation and change and we are always looking ahead to the challenges of the future and how we can apply technology to overcome them and enhance the health and wellbeing of the people we serve,\u201d said Heather Allan, Director of IM&amp;T, RBFT.\n<\/p>\n<p>\nAnd it is working in partnership with Citrix to achieve this goal.\n<\/p>\n<p>\n\u201cWe need to make information available quickly, wherever it\u2019s required, while always ensuring that patient data is protected,\u201d Allan said. \u201cAnd we need IT to be an enabler and not a blocker that causes delay in patient care.\u201d\n<\/p>\n<p><b><i>Creating the Space to Succeed<\/i><\/b><\/p>\n<p>\nWith support from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ultima.com%2F&amp;esheet=52333670&amp;newsitemid=20201123005343&amp;lan=en-US&amp;anchor=Platinum+Citrix+Solution+Advisor+Ultima&amp;index=3&amp;md5=7a70ac37ea144d6294b4e0eef14bfc2a\">Platinum Citrix Solution Advisor Ultima<\/a>, RBFT has implemented <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.citrix.com%2Fproducts%2Fcitrix-virtual-apps-and-desktops%2F&amp;esheet=52333670&amp;newsitemid=20201123005343&amp;lan=en-US&amp;anchor=Citrix+Virtual+Apps+and+Desktops&amp;index=4&amp;md5=0a388e14cde05c392e337904d2985376\">Citrix Virtual Apps and Desktops<\/a>\u2122, which it is using to do just this. Using Citrix Virtual Apps and Desktops, RBFT can provide secure and reliable access to the systems and applications its clinicians need, when and where they need them, and deliver a consistent experience that eliminates the distractions technology can create so they can focus and do what they do best: deliver high quality care.\n<\/p>\n<p>\n\u201cUser experience is very important,\u201d Allan added. \u201cAnd consistency is key. Clinicians expect their IT environments to be the same wherever they log in, because they have no time to worry about which applications are available on a particular machine, or what order the icons appear in. And they definitely don\u2019t have time to call IT support.\u201d\n<\/p>\n<p>\nWith Citrix, RBFT can enable faster decision making among its clinicians. And according to David Clarke, Emergency Department Consultant, RBFT, this leads to improved patient care and better outcomes.\n<\/p>\n<p>\n\u201cIn the emergency department, everything moves so quickly. You only have a limited amount of time per patient and anything you can do to make that more efficient allows you to see more patients and to spend more time with each patient. It&#8217;s a better, more efficient use of doctors&#8217; precious time,\u201d he said.\n<\/p>\n<p><b><i>Securing Data and Devices<\/i><\/b><\/p>\n<p>\nFor healthcare organizations managing sensitive data, security is critical. And Citrix delivers on this front as well, providing a single pane through which IT can dynamically manage security and quickly and easily apply patches, updates and policies on all endpoints to maintain the safety of its systems and data.\n<\/p>\n<p>\n\u201cIt&#8217;s a 21st century platform which gives medical staff consolidated authentication through tap and go, and it saves considerable time in time-critical situations like drug dispensing,\u201d Allan said. \u201cYou don&#8217;t want patients waiting for, say, morphine, while a doctor and his co-authorizing peer have their successive logins authenticated to dispense the drug. With Citrix, it&#8217;s seamless.\u201d\n<\/p>\n<p>\nRBFT joins dozens of leading healthcare organizations \u2013 including the 10 largest in the United States \u2013 who are using Citrix solutions to transform patient care. Click <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.citrix.com%2Fsolutions%2Fhealthcare%2F&amp;esheet=52333670&amp;newsitemid=20201123005343&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=4343e8e1a8ed73c707453292d2bcec3d\">here<\/a> to learn more about these solutions and the value the are delivering.\n<\/p>\n<p><b>About The Royal Berkshire NHS Foundation Trust<\/b><\/p>\n<p>\nThe Royal Berkshire NHS Foundation Trust is one of the largest district general hospital foundation trusts in the UK. We provide acute medical and surgical services to Reading, Wokingham and West Berkshire and specialist services such as cancer, dialysis and eye surgery to a wider population across Berkshire and its borders. To learn more about the Trust, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.royalberkshire.nhs.uk%2F&amp;esheet=52333670&amp;newsitemid=20201123005343&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.royalberkshire.nhs.uk%2F&amp;index=6&amp;md5=56d4858e157de8fcea2e94c556bdb5bc\">https:\/\/www.royalberkshire.nhs.uk\/<\/a><\/p>\n<p><b>About Citrix<\/b><\/p>\n<p>\nCitrix (NASDAQ: CTXS) builds the secure, unified digital workspace technology that helps organizations unlock human potential and deliver a consistent workspace experience wherever work needs to get done. With Citrix, users get a seamless work experience and IT has a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments.\n<\/p>\n<p><b>For Citrix Investors:<\/b><\/p>\n<p>\nThis release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, the Company&#8217;s key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company&#8217;s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein. The development, release and timing of any features or functionality described for our products remains at our sole discretion and is subject to change without notice or consultation. The information provided is for informational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract.\n<\/p>\n<p>\n\u00a9 2020 Citrix Systems, Inc. Citrix, the Citrix logo, and other marks appearing herein are the property of Citrix Systems, Inc. and may be registered with the U.S. Patent and Trademark Office and in other countries. All other marks are the property of their respective owners.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201123005343r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201123005343\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201123005343\/en\/<\/a><\/span><\/p>\n<p>\nKaren Master<br \/>\n<br \/>Citrix<br \/>\n<br \/>+1 216-396-4683<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Karen.master@citrix.com\">Karen.master@citrix.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Florida United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Practice Management General Health Health Data Management Hospitals Technology Security<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201123005343\/en\/820950\/3\/Citrix_Logo_Trademark.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Royal Berkshire NHS Foundation Trust Looks to Future of Healthcare with Citrix\u00ae Medical services provider leverages digital workspace solutions to create exceptional experience for clinicians, support safer patient care FORT LAUDERDALE, Fla.&#8211;(BUSINESS WIRE)&#8211; The future of healthcare is digital. And with the help of Citrix Systems, Inc. (NASDAQ:CTXS), The Royal Berkshire NHS Foundation Trust (RBFT) is working to deliver it today. \u201cAt RBFT, our legacy is one of innovation and change and we are always looking ahead to the challenges of the future and how we can apply technology to overcome them and enhance the health and wellbeing of the people we serve,\u201d said Heather Allan, Director of IM&amp;T, RBFT. And it is working in partnership with Citrix to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-royal-berkshire-nhs-foundation-trust-looks-to-future-of-healthcare-with-citrix\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Royal Berkshire NHS Foundation Trust Looks to Future of Healthcare with Citrix\u00ae&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-386731","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Royal Berkshire NHS Foundation Trust Looks to Future of Healthcare with Citrix\u00ae - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-royal-berkshire-nhs-foundation-trust-looks-to-future-of-healthcare-with-citrix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Royal Berkshire NHS Foundation Trust Looks to Future of Healthcare with Citrix\u00ae - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Royal Berkshire NHS Foundation Trust Looks to Future of Healthcare with Citrix\u00ae Medical services provider leverages digital workspace solutions to create exceptional experience for clinicians, support safer patient care FORT LAUDERDALE, Fla.&#8211;(BUSINESS WIRE)&#8211; The future of healthcare is digital. And with the help of Citrix Systems, Inc. (NASDAQ:CTXS), The Royal Berkshire NHS Foundation Trust (RBFT) is working to deliver it today. \u201cAt RBFT, our legacy is one of innovation and change and we are always looking ahead to the challenges of the future and how we can apply technology to overcome them and enhance the health and wellbeing of the people we serve,\u201d said Heather Allan, Director of IM&amp;T, RBFT. 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And with the help of Citrix Systems, Inc. (NASDAQ:CTXS), The Royal Berkshire NHS Foundation Trust (RBFT) is working to deliver it today. \u201cAt RBFT, our legacy is one of innovation and change and we are always looking ahead to the challenges of the future and how we can apply technology to overcome them and enhance the health and wellbeing of the people we serve,\u201d said Heather Allan, Director of IM&amp;T, RBFT. 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