{"id":386632,"date":"2020-11-23T08:03:34","date_gmt":"2020-11-23T13:03:34","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=386632"},"modified":"2020-11-23T08:03:34","modified_gmt":"2020-11-23T13:03:34","slug":"new-on-public-television-the-brain-revolution","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-on-public-television-the-brain-revolution\/","title":{"rendered":"New on Public Television: The Brain Revolution"},"content":{"rendered":"
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SAN FRANCISCO, Nov. 23, 2020 (GLOBE NEWSWIRE) — The science of brain plasticity \u2014 and its ability to keep brain\u2019s functioning at high levels throughout life \u2014 is the subject of a new documentary program for public television, entitled \u201cT<\/a>he Brain Revolution<\/a>,\u201d which will begin airing nationwide on November 28th<\/sup>. The program is the ninth public television documentary based on the groundbreaking work of Dr. Michael <\/a>Merzenich<\/a>, who\u00a0is the co-founder of Posit Science<\/a>, which makes the BrainHQ<\/a> app for monitoring and improving cognitive abilities.<\/p>\n

The program<\/a> will delve into Dr. Merzenich\u2019s lifelong study of how to achieve and maintain a healthy and high performing brain. This documentary was developed with funding from PBS as special programming for public television\u2019s pledge drives, and generous donors will receive a copy of Dr. Merzenich\u2019s book Soft-Wired: How the New Science of Brain Plasticity Can Change Your Life<\/a>, as well as an annual subscription to\u00a0BrainHQ<\/a>, and a DVD library of prior brain fitness specials.<\/a><\/p>\n

Posit Science and Dr. Merzenich began working with public television 12 years ago. At that time, their first such special, \u201cThe Brain Fitness Program<\/a>,\u201d became the most successful fundraiser in public television history.<\/p>\n

\u201cWe are honored by the opportunity to support public television,\u201d said Dr. Henry <\/a>Mahncke<\/a>, CEO of Posit Science. \u201cWe share a mission of providing everyone with access to tools that can improve the mind and enrich human experience. While I grew up with Sesame Street and Mister Rogers, these days I\u2019m thankful that my entire family is nourished by programming that includes Masterpiece, Sherlock, Washington Week, the Great British Baking Show and, of course, Nova.\u201d<\/p>\n

Hosted by Ashleigh <\/a>Banfield<\/a>, the new documentary delves into the latest discoveries about improving brain function \u2014 through interviews with Dr. Merzenich and other noted experts, including Dr. Arthur Toga at USC, Dr. Jerri Edwards at USF, and Dr. Richard Frackowiak at the University of Lausanne.<\/p>\n

Dr. Merzenich is credited with the seminal experiments that showed the brain is \u201cplastic\u201d \u2013 capable of chemical, physical and functional change \u2013 throughout life. Prior to his work, scientists believed the brain was only plastic during the development stage of childhood and then was destined to wear out over time. His work showing the brain remains plastic overturned existing models about how the brain works and began a still unfolding revolution in our understanding of the brain.<\/p>\n

Dr. Merzenich was also the first to harness plasticity for human benefit through his co-invention of the cochlear implant \u2014 which engaged the brain\u2019s plasticity with new machine-made electrical inputs from sound waves \u2014 to restore hearing to hundreds of thousands of people.<\/p>\n

Dr. Merzenich then pioneered how computers might be used to measure brain function, deliver the right stimuli in brain exercises, and drive the brain in a positive direction.<\/p>\n

That ongoing work resulted in the creation of the brain exercises and assessments found in BrainHQ \u2014 shown to deliver benefits in more than 200 published studies. Across varied populations, those exercises have driven gains in standard measures of cognition (e.g., speed, attention, memory, decision-making), in standard measures of quality of life (e.g., mood, confidence, health-related quality of life), and in real-world activities (e.g, balance, driving, work, maintaining independent living).<\/p>\n

For his body of work, Dr. Merzenich has been honored by each of the US National Academies (Sciences, Medicine, and Engineering), and has been made a Kavli Laureate in Neuroscience, which is often described as the highest honor in his field.<\/p>\n

Dr. Merzenich brought together\u00a0hundreds of university-based scientists\u00a0to help design, test, refine and validate the exercises and assessments in BrainHQ, and, on a daily basis at Posit Science, he oversees ongoing science and research efforts \u2013 including more nearly 300 more studies now in progress.<\/p>\n

While best known among researchers for his admonitions to do \u201cmore, faster,\u201d his advice to everyone else is to be mindful of the power and opportunity of lifelong plasticity.<\/p>\n

\u00a0\u201cYour brain \u2013 every brain \u2013 is a work in progress,\u201d Dr. Merzenich notably observed. \u201cIt is \u2018plastic.\u2019 From the day we are born until the day we die. It continuously revises and remodels, improving or slowly declining, as a function of how we use it.\u201d\u00a0<\/p>\n


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Contact: media@brainhq.com\r\n\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
SAN FRANCISCO, Nov. 23, 2020 (GLOBE NEWSWIRE) — The science of brain plasticity \u2014 and its ability to keep brain\u2019s functioning at high levels throughout life \u2014 is the subject of a new documentary program for public television, entitled \u201cThe Brain Revolution,\u201d which will begin airing nationwide on November 28th. The program is the ninth public television documentary based on the groundbreaking work of Dr. Michael Merzenich, who\u00a0is the co-founder of Posit Science, which makes the BrainHQ app for monitoring and improving cognitive abilities. The program will delve into Dr. Merzenich\u2019s lifelong study of how to achieve and maintain a healthy and high performing brain. This documentary was developed with funding from PBS as special programming for public television\u2019s pledge … <\/p>\n
Continue reading “New on Public Television: The Brain Revolution”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-386632","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nNew on Public Television: The Brain Revolution - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-on-public-television-the-brain-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New on Public Television: The Brain Revolution - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SAN FRANCISCO, Nov. 23, 2020 (GLOBE NEWSWIRE) — The science of brain plasticity \u2014 and its ability to keep brain\u2019s functioning at high levels throughout life \u2014 is the subject of a new documentary program for public television, entitled \u201cThe Brain Revolution,\u201d which will begin airing nationwide on November 28th. The program is the ninth public television documentary based on the groundbreaking work of Dr. Michael Merzenich, who\u00a0is the co-founder of Posit Science, which makes the BrainHQ app for monitoring and improving cognitive abilities. The program will delve into Dr. Merzenich\u2019s lifelong study of how to achieve and maintain a healthy and high performing brain. 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