{"id":386481,"date":"2020-11-23T06:48:26","date_gmt":"2020-11-23T11:48:26","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=386481"},"modified":"2020-11-23T06:48:26","modified_gmt":"2020-11-23T11:48:26","slug":"comscore-announces-new-agreement-with-anzu-for-mobile-in-game-audience-measurement-of-display-and-video","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-new-agreement-with-anzu-for-mobile-in-game-audience-measurement-of-display-and-video\/","title":{"rendered":"Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n RESTON, Va.<\/span>, Nov. 23, 2020<\/span> \/PRNewswire\/ —\u00a0Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement to provide Anzu<\/a>, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials\u2122 (VCE\u00ae) and Comscore Brand Survey Lift\u2122 solutions for mobile campaigns. <\/p>\n

The gaming market is bigger than the music and film industries combined, with a worldwide audience topping 3 billion people who are projected <\/a>to spend nearly $175 billion<\/span> in 2020. With this scope and potential, brand advertisers have started to consider in-game advertising as part of their multi-pronged advertising strategy, which means that third-party measurement and benchmarking is more relevant than ever.\u00a0<\/p>\n

Anzu unlocks the diverse, hard-to-reach gaming audiences to brands by seamlessly blending real-world ads into games in a non-intrusive way that respects the gamer experience. With the partnership between Anzu and Comscore, advertisers will be able to measure their in-game advertising campaigns in real time and evaluate the impact of the campaigns on their brands. These valuable insights will give advertisers the confidence to tap into in-game advertising.\u00a0<\/p>\n

“We are thrilled to collaborate with Comscore, a pioneer in the field and a trusted partner for top-tier advertising brands,” says Itamar Benedy, CEO and Co-Founder, Anzu. “As gaming has taken off, advertisers are seeing its potential as a media channel. I’m happy to expand Comscore’s footprint across the in-game space as, together, we empower advertisers to make informed decisions and measure the value of this relatively new and fast-growing channel.”<\/p>\n

“We are excited to begin supporting Anzu’s innovative in-game advertising with our advertising\u00a0 measurement and attribution solutions that will enable a deeper understanding of their audience’s behavior and power Anzu’s business growth,” said Carol Hinnant<\/span>, Chief Revenue Officer, Comscore. “Comscore understands the enormous opportunity that gaming and Esports is presenting the industry and is building the next generation of cross-screen media measurement solutions to support it. We are pleased to support Anzu’s mission to improve the advertising ecosystem by creating meaningful connections between people and brands.”<\/p>\n

There have been remarkable shifts in video gaming and esports audience behavior in 2020, including a growing receptiveness to advertising and product placement. Comscore’s ‘State of Gaming’ report<\/a>\u00a0found that 48 percent of all gamers would like to see more chances for rewarded in-game ads in a day.<\/p>\n

Comscore Validated Campaign Essentials\u2122 (VCE\u00ae) is a holistic advertising measurement solution that provides real-time insights to improve the performance of advertising campaigns. VCE validates audience delivery and viewability for display and video inventory across desktop and mobile devices.<\/p>\n

Comscore Brand Survey Lift\u2122 is a survey-based branding effectiveness solution that measures the total branding impact of cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative. Brand Survey Lift provides marketers, agencies and media companies with insight into a campaign’s ability to drive lifts in key branding metrics, such as awareness, favorability and purchase intent. <\/p>\n

\n About Comscore
<\/b>Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com<\/a>.<\/p>\n

\n About Anzu
<\/b>Anzu.io is a leading in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety, and ad viewability. For more information visit www.anzu.io<\/a>.<\/p>\n

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\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/comscore-announces-new-agreement-with-anzu-for-mobile-in-game-audience-measurement-of-display-and-video-301178241.html<\/a><\/p>\n

SOURCE Comscore<\/p>\n<\/p><\/div>\n

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PR Newswire RESTON, Va., Nov. 23, 2020 \/PRNewswire\/ —\u00a0Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials\u2122 (VCE\u00ae) and Comscore Brand Survey Lift\u2122 solutions for mobile campaigns. The gaming market is bigger than the music and film industries combined, with a worldwide audience topping 3 billion people who are projected to spend nearly $175 billion in 2020. With this scope and potential, brand advertisers have started to consider in-game advertising as part of their multi-pronged advertising strategy, which means that third-party measurement and benchmarking is more relevant than ever.\u00a0 Anzu unlocks the diverse, hard-to-reach gaming audiences … <\/p>\n

Continue reading “Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-386481","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nComscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-announces-new-agreement-with-anzu-for-mobile-in-game-audience-measurement-of-display-and-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire RESTON, Va., Nov. 23, 2020 \/PRNewswire\/ —\u00a0Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials\u2122 (VCE\u00ae) and Comscore Brand Survey Lift\u2122 solutions for mobile campaigns. 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