{"id":386012,"date":"2020-11-20T09:03:38","date_gmt":"2020-11-20T14:03:38","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=386012"},"modified":"2020-11-20T09:03:38","modified_gmt":"2020-11-20T14:03:38","slug":"choice-hotels-upscale-brands-continue-segment-leadership","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-upscale-brands-continue-segment-leadership\/","title":{"rendered":"Choice Hotels&#8217; Upscale Brands Continue Segment Leadership"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">Ascend Hotel Collection and Cambria Hotels See 33% Increase in U.S. Room Count in Third Quarter 2020<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">ROCKVILLE, Md.<\/span>, <span class=\"xn-chron\">Nov. 20, 2020<\/span> \/PRNewswire\/ &#8212; <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988906-1&amp;h=323549412&amp;u=https%3A%2F%2Fwww.choicehotels.com%2F&amp;a=Choice+Hotels+International%2C+Inc.\" rel=\"nofollow noopener noreferrer\">Choice Hotels International, Inc.<\/a>&#8216;s\u00a0(NYSE: CHH) popular upscale brands, the <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988906-1&amp;h=3650119980&amp;u=http%3A%2F%2Fwww.choicehotels.com%2Fascend&amp;a=Ascend+Hotel+Collection\" rel=\"nofollow noopener noreferrer\">Ascend Hotel Collection<\/a>\u00a0and\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988906-1&amp;h=573708361&amp;u=http%3A%2F%2Fwww.choicehotels.com%2Fcambria&amp;a=Cambria+Hotels\" rel=\"nofollow noopener noreferrer\">Cambria Hotels<\/a>, achieved impressive year-over-year room count growth and outperformed local competitors in RevPAR share gains in the third quarter of 2020. The success of Ascend, a global portfolio of resort, boutique and historic hotels, and <span class=\"xn-location\">Cambria<\/span>, which is designed for modern travelers and offers a distinct local experience, further validates the company&#8217;s strategic focus on growing this revenue-intense segment. <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1339384\/The_Valley_Inn__Ascend_Hotel_Collection.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1339384\/The_Valley_Inn__Ascend_Hotel_Collection.jpg\" title=\"\" alt=\"\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>&#8220;With leisure travel and road trips on the rise, our upscale brands continue to outperform the competition since they are ideally suited for guests looking for an escape during the current environment. Not only do our hotels offer distinct upscale amenities, but they allow travelers to unwind and experience the local flavor of a new setting,&#8221; said <span class=\"xn-person\">Janis Cannon<\/span>, senior vice president, upscale brands, Choice Hotels. &#8220;In the past few months, we added several new Ascend hotels around the country \u2014 from New England, in time for leaf peeping season, to <span class=\"xn-location\">Port St. Joe<\/span> in <span class=\"xn-location\">Florida<\/span>, so guests can take advantage of warmer climates as winter approaches. At the same time, Cambria Hotels continues its rapid U.S. expansion with recent openings in <span class=\"xn-location\">Greenville, South Carolina<\/span>; <span class=\"xn-location\">Ocean City, Maryland<\/span>; and <span class=\"xn-location\">Sonoma, California<\/span>. We look forward to finishing the year strong by bringing more unique upscale properties to guests in their favorite destinations soon, including <span class=\"xn-location\">Cambria<\/span> hotels in downtown <span class=\"xn-location\">Detroit<\/span>; <span class=\"xn-location\">Napa, California<\/span>; and <span class=\"xn-location\">Washington, D.C.<\/span>&#8220;<\/p>\n<p>Choice&#8217;s upscale brands experienced several notable achievements in the third quarter, including:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>Ascend Hotel Collection <\/b>outperformed the upscale segment in year-over-year revenue per available room (RevPAR) change by over 26 percentage points, while achieving RevPAR share gains of nearly 19 percentage points and\u00a0average daily rate index gains of approximately 9 percentage points against local competitors. In fact, for the past six months, Ascend has significantly outperformed upscale soft brands and the segment overall in terms of year-over-year RevPAR change. <\/li>\n<li>\n          <b>Cambria Hotels<\/b>: achieved RevPAR share gains versus local competitors of nearly 15 percentage points. <\/li>\n<li>These brands combined increased Choice&#8217;s domestic upscale room counts by an impressive 33%, despite the COVID-19 pandemic. <\/li>\n<\/ul>\n<p>&#8220;Just as guests love Ascend and <span class=\"xn-location\">Cambria<\/span> hotels, developers continue to seek out Choice brands to boost the value of their hotels,&#8221; said <span class=\"xn-person\">Mark Shalala<\/span>, senior vice president of development, upscale brands, Choice Hotels. &#8220;While Ascend continues to extend its leadership position as the industry&#8217;s first and largest soft brand, <span class=\"xn-location\">Cambria&#8217;s<\/span> pipeline of nearly 80 hotels makes it one of the top hotel brands expanding in <span class=\"xn-location\">North America<\/span>, as recently ranked by <i>TOPHOTELNEWS<\/i>.&#8221;<\/p>\n<p>For more information about Choice&#8217;s upscale development opportunities, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988906-1&amp;h=4243385561&amp;u=https%3A%2F%2Fchoicehotelsdevelopment.com%2F%3Futm_source%3Dmedia_center%26utm_medium%3Dreferral%2520%26utm_term%3Dpress_release%26utm_content%3Ddevelopment%26utm_campaign%3Dorganic&amp;a=https%3A%2F%2Fchoicehotelsdevelopment.com\" rel=\"nofollow noopener noreferrer\">https:\/\/choicehotelsdevelopment.com<\/a>. <\/p>\n<p>\n        <b><br \/>\n          <u>About Choice Hotels<\/u><br \/>\n        <\/b><br \/>\n        <sup>\u00ae<br \/><\/sup>Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing nearly 600,000 rooms, in over 40 countries and territories as of <span class=\"xn-chron\">September 30, 2020<\/span>, the Choice\u00ae family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges\u00ae loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988906-1&amp;h=3816009929&amp;u=http%3A%2F%2Fwww.choicehotels.com%2F&amp;a=www.choicehotels.com\" rel=\"nofollow noopener noreferrer\">www.choicehotels.com<\/a>. \u00a0<\/p>\n<p>\n        <b><br \/>\n          <u>Forward-Looking Statement <br \/><\/u><br \/>\n        <\/b>This communication includes &#8220;forward-looking statements&#8221; about future events, including anticipated hotel openings.\u202f Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other &#8220;Risk Factors&#8221; described in our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of which could cause actual results to be materially different from our expectations.<\/p>\n<p>\n        <b><br \/>\n          <u>Addendum<br \/><\/u><br \/>\n        <\/b>This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, <span class=\"xn-location\">Rockville, MD<\/span> 20850, <a target=\"_blank\" href=\"mailto:development@choicehotels.com\" rel=\"nofollow noopener noreferrer\">development@choicehotels.com<\/a>. <\/p>\n<p>\u00a9 2020 Choice Hotels International, Inc. All rights reserved.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1339385\/Cambria_Hotel_Sonoma_Wine_Country_Patio.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1339385\/Cambria_Hotel_Sonoma_Wine_Country_Patio.jpg\" title=\"\" alt=\"\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=PH99025&amp;sd=2020-11-20\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/choice-hotels-upscale-brands-continue-segment-leadership-301178026.html\">http:\/\/www.prnewswire.com\/news-releases\/choice-hotels-upscale-brands-continue-segment-leadership-301178026.html<\/a><\/p>\n<p>SOURCE  Choice Hotels International, Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PH99025&amp;Transmission_Id=202011200900PR_NEWS_USPR_____PH99025&amp;DateId=20201120\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ascend Hotel Collection and Cambria Hotels See 33% Increase in U.S. Room Count in Third Quarter 2020 PR Newswire ROCKVILLE, Md., Nov. 20, 2020 \/PRNewswire\/ &#8212; Choice Hotels International, Inc.&#8216;s\u00a0(NYSE: CHH) popular upscale brands, the Ascend Hotel Collection\u00a0and\u00a0Cambria Hotels, achieved impressive year-over-year room count growth and outperformed local competitors in RevPAR share gains in the third quarter of 2020. The success of Ascend, a global portfolio of resort, boutique and historic hotels, and Cambria, which is designed for modern travelers and offers a distinct local experience, further validates the company&#8217;s strategic focus on growing this revenue-intense segment. &#8220;With leisure travel and road trips on the rise, our upscale brands continue to outperform the competition since they are ideally suited for &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-upscale-brands-continue-segment-leadership\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Choice Hotels&#8217; Upscale Brands Continue Segment Leadership&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-386012","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choice Hotels&#039; Upscale Brands Continue Segment Leadership - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-upscale-brands-continue-segment-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choice Hotels&#039; Upscale Brands Continue Segment Leadership - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Ascend Hotel Collection and Cambria Hotels See 33% Increase in U.S. Room Count in Third Quarter 2020 PR Newswire ROCKVILLE, Md., Nov. 20, 2020 \/PRNewswire\/ &#8212; Choice Hotels International, Inc.&#8216;s\u00a0(NYSE: CHH) popular upscale brands, the Ascend Hotel Collection\u00a0and\u00a0Cambria Hotels, achieved impressive year-over-year room count growth and outperformed local competitors in RevPAR share gains in the third quarter of 2020. The success of Ascend, a global portfolio of resort, boutique and historic hotels, and Cambria, which is designed for modern travelers and offers a distinct local experience, further validates the company&#8217;s strategic focus on growing this revenue-intense segment. &#8220;With leisure travel and road trips on the rise, our upscale brands continue to outperform the competition since they are ideally suited for &hellip; Continue reading &quot;Choice Hotels&#8217; Upscale Brands Continue Segment Leadership&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-upscale-brands-continue-segment-leadership\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-20T14:03:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/1339384\/The_Valley_Inn__Ascend_Hotel_Collection.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/choice-hotels-upscale-brands-continue-segment-leadership\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/choice-hotels-upscale-brands-continue-segment-leadership\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Choice Hotels&#8217; 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Choice Hotels International, Inc.&#8216;s\u00a0(NYSE: CHH) popular upscale brands, the Ascend Hotel Collection\u00a0and\u00a0Cambria Hotels, achieved impressive year-over-year room count growth and outperformed local competitors in RevPAR share gains in the third quarter of 2020. The success of Ascend, a global portfolio of resort, boutique and historic hotels, and Cambria, which is designed for modern travelers and offers a distinct local experience, further validates the company&#8217;s strategic focus on growing this revenue-intense segment. &#8220;With leisure travel and road trips on the rise, our upscale brands continue to outperform the competition since they are ideally suited for &hellip; Continue reading \"Choice Hotels&#8217; Upscale Brands Continue Segment Leadership\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-upscale-brands-continue-segment-leadership\/","og_site_name":"Market Newsdesk","article_published_time":"2020-11-20T14:03:38+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/1339384\/The_Valley_Inn__Ascend_Hotel_Collection.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-upscale-brands-continue-segment-leadership\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-upscale-brands-continue-segment-leadership\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Choice Hotels&#8217; 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