{"id":385884,"date":"2020-11-20T07:33:10","date_gmt":"2020-11-20T12:33:10","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=385884"},"modified":"2020-11-20T07:33:10","modified_gmt":"2020-11-20T12:33:10","slug":"black-friday-delivers-strong-car-shopper-demand-with-potential-savings-of-up-to-20-on-new-cars","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/black-friday-delivers-strong-car-shopper-demand-with-potential-savings-of-up-to-20-on-new-cars\/","title":{"rendered":"Black Friday Delivers Strong Car-Shopper Demand With Potential Savings of Up to 20% on New Cars"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">Cars.com Finds 35% of Shoppers Ready to Buy Black Friday Weekend, With a Third Opting to Take Advantage of Contactless Home Delivery From Their Local Dealership Amid the Pandemic<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">CHICAGO<\/span>, <span class=\"xn-chron\">Nov. 20, 2020<\/span> \/PRNewswire\/ &#8212;\u00a0The latest research from <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=1308031068&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2903137-1%26h%3D313321786%26u%3Dhttp%253A%252F%252Fcars.com%252F%26a%3DCars.com&amp;a=Cars.com\" rel=\"nofollow noopener noreferrer\">Cars.com<\/a><\/u> (NYSE: CARS), a leading digital automotive marketplace and solutions provider, shows Americans continue to prioritize car ownership as a safe mode of transportation during the COVID-19 pandemic as they gear up to take advantage of Black Friday offers.\u00a0The new study from Cars.com reveals that 83% of Cars.com shoppers plan to purchase a vehicle in the next six months, with 35% planning to buy between Black Friday and Cyber Monday.<sup>1<\/sup><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1013611\/cars_com_Logo.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1013611\/cars_com_Logo.jpg\" title=\"Cars.com logo (PRNewsfoto\/Cars.com)\" alt=\"Cars.com logo (PRNewsfoto\/Cars.com)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>&#8220;The pandemic accelerated the adoption of more shop-from-home technology in automotive, a trend that will continue to grow as consumers prioritize their health, safety and convenience. And local dealerships are well positioned to meet the demand of a busy Black Friday weekend for car buying \u2014 even if it means less foot traffic on the lot and more traffic online,&#8221; said <span class=\"xn-person\">Kelsey Mays<\/span>, Cars.com senior editor, consumer affairs and vehicle evaluations. &#8220;As we head into the Thanksgiving holiday, we continue to see a strong used-car market, but the pendulum is swinging back toward new cars. Search activity for new cars on Cars.com grew the last three months and new-car sales are nearing pre-COVID market recovery.&#8221;<\/p>\n<p>Overall, 22% of searches in October were for new cars, up from 19% in August \u2014 the highest share of new-car searches since the onset of the pandemic in April.<sup>2<\/sup> &#8220;This trend is driven by increased inventory on lots and an increase in used-car prices,&#8221; Mays said. Still, more than 80% of in-market shoppers are considering used vehicles for Black Friday and half are <i><u>only<\/u><\/i> considering used vehicles.<sup>1<\/sup><\/p>\n<p>Cars.com Black Friday research also uncovered the following trends:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>The pandemic motivates more first-time car buyers to enter the market. <\/b>An unexpected set of new buyers continues to enter the market, with 18% of shoppers surveyed indicating they are purchasing their first car this holiday season. The surge stems from continued concerns around mass transit and ride-hailing and the desire for a safe escape during the pandemic. <\/p>\n<\/li>\n<li>\n          <b>With showroom traffic down, physical visits convert to digital. <\/b>A third of Black Friday buyers plan to leverage local dealerships&#8217; contactless home delivery services, while 32% plan to handle credit applications and financing online. In addition, 28% plan to do virtual appointments and vehicle walkarounds, and 16% will take advantage of <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=3175839280&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DT9d2qm44AYU%26list%3DPLEklXwm2o-AJyXNgqVe1obeSSXVj8EkTw&amp;a=virtual+test+drives\" rel=\"nofollow noopener noreferrer\">virtual test drives<\/a><\/u> through video.<\/li>\n<\/ul>\n<p>For shoppers\u00a0looking to buy a new vehicle during the holiday weekend, Cars.com compiled some of the best <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=1516008866&amp;u=https%3A%2F%2Fwww.cars.com%2Farticles%2Fwhat-are-the-best-black-friday-new-car-deals-for-2020-430044%2F&amp;a=Black+Friday+and+Cyber+Monday+Car+Deals\" rel=\"nofollow noopener noreferrer\">Black Friday and Cyber Monday Car Deals<\/a><\/u>:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>2020 Chevrolet Trax.<\/b>\u00a0Chevrolet&#8217;s compact SUV boasts potential savings of up to <span class=\"xn-money\">$4,250<\/span> off all trims of the Trax, including the base LS, if they apply an <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=2293103111&amp;u=https%3A%2F%2Fwww.chevrolet.com%2Fsales&amp;a=online+discount\" rel=\"nofollow noopener noreferrer\">online discount<\/a><\/u>. Without the online discount, shoppers can still get <span class=\"xn-money\">$3,750<\/span> off. <\/li>\n<ul type=\"circle\">\n<li>\n            <i>Factory discount:<\/i>\u00a0$3,750-<span class=\"xn-money\">$4,250<\/span><\/li>\n<li>\n            <i>Approximate price after discounts:<\/i>\u00a0$18,000-<span class=\"xn-money\">$28,000<\/span><\/li>\n<li>\n            <i>Approximate factory savings:<\/i>\u00a012-19% <\/li>\n<li>\n            <i>Offer ends:<\/i>\u00a0Nov. 30<\/p>\n<\/li>\n<\/ul>\n<li>\n          <b>2020 Chevrolet Blazer. <\/b>Shoppers can get Chevrolet&#8217;s two-row SUV for <span class=\"xn-money\">$3,500<\/span> to <span class=\"xn-money\">$4,000<\/span> off all trim levels but the base model L trim. <\/li>\n<ul type=\"circle\">\n<li>\n            <i>Factory discount:<\/i>\u00a0$3,500-<span class=\"xn-money\">$4,000<\/span>, excluding base trim <\/li>\n<li>\n            <i>Approximate price after discounts<\/i><br \/>\n            <b>:<\/b>\u00a0$29,500-<span class=\"xn-money\">$56,000<\/span><\/li>\n<li>\n            <i>Approximate factory savings: <\/i>6-12%, excluding base trim <\/li>\n<li>\n            <i>Offer ends:<\/i>\u00a0Nov. 30<\/p>\n<\/li>\n<\/ul>\n<li>\n          <b>2020 Ford EcoSport. <\/b>Shoppers can take advantage of steep price cuts for Ford&#8217;s smallest SUV with up to <span class=\"xn-money\">$6,250<\/span> off depending on the trim and region. Most regions offer an additional 8.9% for 84 months&#8217; financing, while select regions offer 0% financing for 72 months. <\/li>\n<ul type=\"circle\">\n<li>\n            <i>Factory discount:<\/i>\u00a0$3,250-<span class=\"xn-money\">$6,250<\/span><\/li>\n<li>\n            <i>Approximate price after discounts:<\/i>\u00a0$16,500-<span class=\"xn-money\">$26,000<\/span><\/li>\n<li>\n            <i>Approximate factory savings<\/i>: 15-23% <\/li>\n<li>\n            <i>Offer ends: <\/i>Nov. 30-Jan. 4<\/p>\n<\/li>\n<\/ul>\n<li>\n          <b>2020 Ford Fusion. <\/b>Consumers looking for this family sedan, which is in its final year as Ford turns to other body styles, can get up to <span class=\"xn-money\">$2,500<\/span> to <span class=\"xn-money\">$3,000<\/span> cash off all trim levels of the Fusion, depending on the region. If trading in a vehicle, Ford offers an additional <span class=\"xn-money\">$2,000<\/span> trade assist in most regions. Similar discounts are available for the Fusion&#8217;s hybrid and plug-in hybrid options, too. <\/li>\n<ul type=\"circle\">\n<li>\n            <i>Factory discount<b>:<\/b><\/i>\u00a0$2,500-<span class=\"xn-money\">$3,000<\/span><\/li>\n<li>\n            <i>Approximate price after discounts:<\/i>\u00a0$21,500-<span class=\"xn-money\">$36,000<\/span><\/li>\n<li>\n            <i>Approximate factory savings:<\/i><br \/>\n            <b>\u00a0<\/b>7-12% <\/li>\n<li>\n            <i>Offer ends:<\/i><br \/>\n            <b>\u00a0<\/b><br \/>\n            <span class=\"xn-chron\">Jan. 4<\/span><\/p>\n<\/li>\n<\/ul>\n<li>\n          <b>2020 Buick Encore GX. <\/b>The premium brand SUV is offering <span class=\"xn-money\">$3,500<\/span> off across all trim levels. As an alternative to the cash off, potential qualified buyers can receive 0% financing for 84 months. <\/li>\n<ul type=\"circle\">\n<li>\n            <i>Factory discount:<\/i>\u00a0$3,500 <\/li>\n<li>\n            <i>Approximate price after discounts:<\/i>\u00a0$21,500-<span class=\"xn-money\">$36,000<\/span><\/li>\n<li>\n            <i>Approximate factory savings: <\/i>9-14% <\/li>\n<li>\n            <i>Offer ends: <\/i><br \/>\n            <span class=\"xn-chron\">Nov. 30<\/span><\/p>\n<\/li>\n<\/ul>\n<li>\n          <b>2020 GMC Acadia.<\/b>\u00a0Shoppers of the GM SUV can get <span class=\"xn-money\">$5,500<\/span> off on all trim levels except the base SL trim. Separately, qualified shoppers can receive 0% finance for 84 months on all trims but the SL. <\/li>\n<ul type=\"circle\">\n<li>\n            <i>Factory discount: <\/i><br \/>\n            <span class=\"xn-money\">$5,500<\/span>, excluding base trim <\/li>\n<li>\n            <i>Approximate price after discounts: <\/i><br \/>\n            <span class=\"xn-money\">$29,500<\/span>&#8211;<span class=\"xn-money\">$57,000<\/span><\/li>\n<li>\n            <i>Approximate factory savings: <\/i>9-16%, excluding base trim <\/li>\n<li>\n            <i>Offer ends<\/i>: <span class=\"xn-chron\">Nov. 30<\/span><\/p>\n<\/li>\n<\/ul>\n<li>\n          <b>2020 Hyundai Elantra. <\/b>This compact sedan is available in many markets for <span class=\"xn-money\">$1,500<\/span> to <span class=\"xn-money\">$2,500<\/span> off for buyers. Discounts vary among six trim levels from the base SE up to the higher-end Limited and Sport. Qualified shoppers can finance through Hyundai to get another <span class=\"xn-money\">$1,000<\/span> off in many markets. Alternatively, shoppers can get 0% financing for up to 60 months. <\/li>\n<ul type=\"circle\">\n<li>\n            <i>Factory discount<b>:<\/b><\/i>\u00a0$1,500-<span class=\"xn-money\">$2,500<\/span><\/li>\n<li>\n            <i>Approximate price after discounts: <\/i><br \/>\n            <span class=\"xn-money\">$18,000<\/span>&#8211;<span class=\"xn-money\">$25,500<\/span><\/li>\n<li>\n            <i>Approximate factory savings<\/i>:\u00a06-12% <\/li>\n<li>\n            <i>Offer ends: <\/i><br \/>\n            <span class=\"xn-chron\">Jan. 4<\/span><\/p>\n<\/li>\n<\/ul>\n<li>\n          <b>Fiat Chrysler Automobiles&#8217; <\/b>mass-market U.S. brands are currently participating in employee pricing discounts for Black Friday. Shoppers can find moderate incentives for most vehicles with a Chrysler, Dodge, Fiat, Jeep or Ram brand name. Cash discounts vary widely depending on the vehicle trim level and location.<\/li>\n<\/ul>\n<p>For shoppers looking at used vehicles, Mays encourages consumers to visit the Cars.com <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=697125687&amp;u=https%3A%2F%2Fwww.cars.com%2Farticles%2Fused-car-buyers-checklist-1420680890285%2F&amp;a=Used-Car+Buyer%27s+Checklist\" rel=\"nofollow noopener noreferrer\">Used-Car Buyer&#8217;s Checklist<\/a><\/u>. Cars.com&#8217;s virtual test drives can be found on their <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=1910360770&amp;u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DT9d2qm44AYU%26list%3DPLEklXwm2o-AJyXNgqVe1obeSSXVj8EkTw&amp;a=YouTube+channel\" rel=\"nofollow noopener noreferrer\">YouTube channel<\/a><\/u>.<\/p>\n<p>For more information, visit <u><a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=986402000&amp;u=https%3A%2F%2Fwww.cars.com%2Farticles%2Fwhat-are-the-best-black-friday-new-car-deals-for-2020-430044%2F&amp;a=Cars.com%2Fnews\" rel=\"nofollow noopener noreferrer\">Cars.com\/news<\/a><\/u>.<\/p>\n<p>\n        <i><br \/>\n          <sup>1 <\/sup><br \/>\n        <\/i><br \/>\n        <i>Cars.com Black Friday Car Shopping Survey <span class=\"xn-chron\">Oct. 19-Nov. 18, 2020<\/span>; 1,000 responses<br \/><sup>2 <\/sup>Cars.com Internal Data<\/i>\n      <\/p>\n<p>\n        <b>About CARS<br \/><\/b>CARS is a leading digital marketplace and solutions provider for the automotive industry that connects car shoppers with sellers. Launched in 1998 with the flagship marketplace Cars.com and headquartered in <span class=\"xn-location\">Chicago<\/span>, the Company empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. In a rapidly changing market, CARS enables dealerships and OEMs with innovative technical solutions and data-driven intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn and gain market share.<\/p>\n<p>In addition to Cars.com, CARS companies include Dealer Inspire, a technology provider building solutions that future-proof dealerships with more efficient operations and connected digital experiences, FUEL, which gives dealers and OEMs the opportunity to harness the untapped power of digital video by leveraging Cars.com&#8217;s pure audience of in-market car shoppers, and DealerRater, a leading car dealer review and reputation management platform.<\/p>\n<p>The full suite of CARS properties include\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=1395929706&amp;u=http%3A%2F%2Fwww.cars.com%2F&amp;a=Cars.com\" rel=\"nofollow noopener noreferrer\">Cars.com<\/a>\u2122,\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=1570286964&amp;u=https%3A%2F%2Fwww.dealerinspire.com%2F&amp;a=Dealer+Inspire\" rel=\"nofollow noopener noreferrer\">Dealer Inspire<\/a>\u00ae,\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=682379685&amp;u=https%3A%2F%2Fwww.dealerrater.com%2F&amp;a=DealerRater\" rel=\"nofollow noopener noreferrer\">DealerRater<\/a>\u00ae,\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=3039388148&amp;u=https%3A%2F%2Ffuel.cars%2F&amp;a=FUEL\" rel=\"nofollow noopener noreferrer\">FUEL<\/a>\u2122,\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=4160350207&amp;u=http%3A%2F%2Fwww.auto.com%2F&amp;a=Auto.com\" rel=\"nofollow noopener noreferrer\">Auto.com<\/a>\u2122,\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=3631746888&amp;u=http%3A%2F%2Fwww.pickuptrucks.com%2F&amp;a=PickupTrucks.com\" rel=\"nofollow noopener noreferrer\">PickupTrucks.com<\/a>\u2122 and\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=3856601608&amp;u=http%3A%2F%2Fwww.newcars.com%2F&amp;a=NewCars.com\" rel=\"nofollow noopener noreferrer\">NewCars.com<\/a>\u00ae. For more information, visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2988943-1&amp;h=3078266876&amp;u=http%3A%2F%2Fwww.cars.com%2F&amp;a=www.Cars.com\" rel=\"nofollow noopener noreferrer\">www.Cars.com<\/a>. <\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CG99066&amp;sd=2020-11-20\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/black-friday-delivers-strong-car-shopper-demand-with-potential-savings-of-up-to-20-on-new-cars-301177895.html\">http:\/\/www.prnewswire.com\/news-releases\/black-friday-delivers-strong-car-shopper-demand-with-potential-savings-of-up-to-20-on-new-cars-301177895.html<\/a><\/p>\n<p>SOURCE  Cars.com Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CG99066&amp;Transmission_Id=202011200730PR_NEWS_USPR_____CG99066&amp;DateId=20201120\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cars.com Finds 35% of Shoppers Ready to Buy Black Friday Weekend, With a Third Opting to Take Advantage of Contactless Home Delivery From Their Local Dealership Amid the Pandemic PR Newswire CHICAGO, Nov. 20, 2020 \/PRNewswire\/ &#8212;\u00a0The latest research from Cars.com (NYSE: CARS), a leading digital automotive marketplace and solutions provider, shows Americans continue to prioritize car ownership as a safe mode of transportation during the COVID-19 pandemic as they gear up to take advantage of Black Friday offers.\u00a0The new study from Cars.com reveals that 83% of Cars.com shoppers plan to purchase a vehicle in the next six months, with 35% planning to buy between Black Friday and Cyber Monday.1 &#8220;The pandemic accelerated the adoption of more shop-from-home technology in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/black-friday-delivers-strong-car-shopper-demand-with-potential-savings-of-up-to-20-on-new-cars\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Black Friday Delivers Strong Car-Shopper Demand With Potential Savings of Up to 20% on New Cars&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-385884","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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