{"id":385861,"date":"2020-11-20T07:03:12","date_gmt":"2020-11-20T12:03:12","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=385861"},"modified":"2020-11-20T07:03:12","modified_gmt":"2020-11-20T12:03:12","slug":"pantene-launches-new-chapter-in-global-hair-has-no-gender-project-in-support-of-the-lgbtq2s-community-exploring-the-power-of-hair-and-support-to-express-identity","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-launches-new-chapter-in-global-hair-has-no-gender-project-in-support-of-the-lgbtq2s-community-exploring-the-power-of-hair-and-support-to-express-identity\/","title":{"rendered":"Pantene Launches New Chapter in Global \u2018Hair Has No Gender\u2019 Project in Support of the LGBTQ2S+ Community, Exploring the Power of Hair and Support to Express Identity"},"content":{"rendered":"

<\/p>\n

Pantene Launches New Chapter in Global \u2018Hair Has No Gender\u2019 Project in Support of the LGBTQ2S+ Community, Exploring the Power of Hair and Support to Express Identity<\/b><\/p>\n

Launching during the holiday season, Pantene calls on Canadians to give the gift of support and acceptance<\/i><\/p>\n

TORONTO–(BUSINESS WIRE<\/a>)–
\nToday, Pantene Canada joins the global \u2018Hair Has No Gender\u2019 project, which aims to create awareness on behalf of the LGBTQ2S+ community of the power that hair and emotional support can have in an LGBTQ2S+ person\u2019s self-expression. This is especially important for the transgender and gender non-binary community, for whom hair plays a pivotal role in the transition journey, but who are often discriminated against and misgendered when trying to achieve the hair that best reflects how they feel inside.\n<\/p>\n

\nAs we near the holiday season, it is more important than ever to show true acceptance for those around us. \u201cThe holidays are a time when we all look forward to reconnecting with family and friends, yet a Pantene study in the US found 44 per cent of LGBTQ2S+ people feel they can\u2019t come home as their true selves,\u201d says Pantene Senior Brand Director Lisa Reid. \u201cThis year, we are calling on everyone to give the gift of allyship, acceptance and support to empower those around them to express their true selves and identities.\u201d\n<\/p>\n

\nThis year\u2019s campaign explores the power of hair to express identity and the power of support from those around you to gain the confidence needed to show the world who you are. This exploration comes to life in a series of films premiering on YouTube today, with trans and non-binary advocates from around the globe sharing their stories of how their respective family\u2019s support has empowered them to be themselves. The series takes the unique approach of recreating a family portrait and hearing how these photographs can be a symbol of love and acceptance.\n<\/p>\n

\nPantene Canada is partnering with trans artist Vivek Shraya<\/b> and her father, Mohan Bilgi, to share a unique Canadian perspective, joining other global ambassadors: Spanish Angela Ponce<\/a>, Italian\/Brazilian Lea T<\/a>, British Travis Alabanza<\/a>, and Swedish Johanna<\/a> and their families. In a dedicated film, Vivek shares how her relationship with her father and her hair has changed over the years as her identity has evolved. Together, they explore the various forms of acceptance.\n<\/p>\n

\n\u201cDoing this with my dad feels special because it gives us something documented of our relationship and how it\u2019s changed over the years. We didn\u2019t get to spend much time together when I was growing up because he was working hard to provide for us, so we don\u2019t have many photos together,\u201d says Canadian ambassador Vivek Shraya. \u201cI\u2019m so glad we\u2019re able to connect now, as adults, and be part of this incredible project together.\u201d\n<\/p>\n

\nPantene is also continuing its support and collaboration with Canadian organization Dresscode Project<\/b><\/a>(DCP), which was founded by Toronto hair stylist Kristin Rankin. With the ultimate goal of expanding the DCP accredited salon network globally, Pantene is working with Kristin to support and facilitate inclusivity training to hair stylists to make their salons more gender-affirming spaces for LGBTQ2S+ clients, so that everyone can have a positive hair journey.\n<\/p>\n

\n\u201cWe chose to partner with Pantene because they were the first hair care company to step up and say \u2018we want to do better and be better,\u2019\u201d says Kristin Rankin. \u201cI am so excited that we are extending our global partnership beyond 2021; we are in this together and for the long-run. Together, step by step we will create more great hair days and hair experiences for all.\u201d\n<\/p>\n

\nPantene\u2019s long-term commitment to create great hair days for everyone extends beyond product science \u2013 because hair\u2019s impact is more than just physical, it has a profound impact on emotional wellbeing and self-expression. Pantene believes that everyone should be allowed to express their own journeys in an honest and open way. No matter who you are, what hair you have or what hair you dream of, PANTENE stands with you<\/i><\/b>.<\/i><\/p>\n

\nTo watch the film series, please visit Pantene\u2019s YouTube channel here<\/a>.\n<\/p>\n

\nJoin the conversation and show your support for the \u2018Hair Has No Gender\u2019 project by using the hashtags #HairHasNoGender #PowerOfHair #PanteneHair <\/b>and handles@thedresscodeproject @vivekshraya @travisalabanza @leat @angelaponceofficial @jag_johanna\n<\/p>\n

About Procter & Gamble<\/b><\/p>\n

\nP&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae, Ambi Pur\u00ae, Ariel\u00ae, Bounty\u00ae, Charmin\u00ae, Crest\u00ae, Dawn\u00ae, Downy\u00ae, Fairy\u00ae, Febreze\u00ae, Gain\u00ae, Gillette\u00ae, Head & Shoulders\u00ae, Lenor\u00ae, Olay\u00ae, Oral-B\u00ae, Pampers\u00ae, Pantene\u00ae, SK-II\u00ae, Tide\u00ae, Vicks\u00ae, and Whisper\u00ae. The P&G community includes operations in approximately 70 countries worldwide. Please visit http:\/\/www.pg.com<\/a> for the latest news and information about P&G and its brands.\n<\/p>\n

About Dresscode Project<\/b><\/p>\n

\nDresscode Project (DCP) is an alliance of safer hair salon spaces, with the mission of educating and empowering hair stylists and barbers to give people haircuts that help them look the way they feel. Established by Toronto hair stylist Kristin Rankin in 2017, DCP offers Gender-Free Hair Cut Club Events, Gender-Free Master Classes for Hair Stylists and job training courses to give hair care professionals the resources they need to make their salons more gender-affirming spaces.\n<\/p>\n

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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20201120005209\/en\/<\/a><\/span><\/p>\n

Media:
\n<\/b>
Kate Oyston
\n
MSLGroup
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Kate.oyston@mslgroup.com<\/a><\/p>\n

KEYWORDS:<\/b> North America Canada<\/p>\n

INDUSTRY KEYWORDS:<\/b> Cosmetics Retail Gay & Lesbian Social Media Health Entertainment Online Family Consumer Other Communications Mental Health Teens Other Consumer Communications<\/p>\n

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Pantene Launches New Chapter in Global \u2018Hair Has No Gender\u2019 Project in Support of the LGBTQ2S+ Community, Exploring the Power of Hair and Support to Express Identity Launching during the holiday season, Pantene calls on Canadians to give the gift of support and acceptance TORONTO–(BUSINESS WIRE)– Today, Pantene Canada joins the global \u2018Hair Has No Gender\u2019 project, which aims to create awareness on behalf of the LGBTQ2S+ community of the power that hair and emotional support can have in an LGBTQ2S+ person\u2019s self-expression. This is especially important for the transgender and gender non-binary community, for whom hair plays a pivotal role in the transition journey, but who are often discriminated against and misgendered when trying to achieve the hair that … <\/p>\n

Continue reading “Pantene Launches New Chapter in Global \u2018Hair Has No Gender\u2019 Project in Support of the LGBTQ2S+ Community, Exploring the Power of Hair and Support to Express Identity”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-385861","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPantene Launches New Chapter in Global \u2018Hair Has No Gender\u2019 Project in Support of the LGBTQ2S+ Community, Exploring the Power of Hair and Support to Express Identity - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-launches-new-chapter-in-global-hair-has-no-gender-project-in-support-of-the-lgbtq2s-community-exploring-the-power-of-hair-and-support-to-express-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pantene Launches New Chapter in Global \u2018Hair Has No Gender\u2019 Project in Support of the LGBTQ2S+ Community, Exploring the Power of Hair and Support to Express Identity - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Pantene Launches New Chapter in Global \u2018Hair Has No Gender\u2019 Project in Support of the LGBTQ2S+ Community, Exploring the Power of Hair and Support to Express Identity Launching during the holiday season, Pantene calls on Canadians to give the gift of support and acceptance TORONTO–(BUSINESS WIRE)– Today, Pantene Canada joins the global \u2018Hair Has No Gender\u2019 project, which aims to create awareness on behalf of the LGBTQ2S+ community of the power that hair and emotional support can have in an LGBTQ2S+ person\u2019s self-expression. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-launches-new-chapter-in-global-hair-has-no-gender-project-in-support-of-the-lgbtq2s-community-exploring-the-power-of-hair-and-support-to-express-identity\/","og_locale":"en_US","og_type":"article","og_title":"Pantene Launches New Chapter in Global \u2018Hair Has No Gender\u2019 Project in Support of the LGBTQ2S+ Community, Exploring the Power of Hair and Support to Express Identity - Market Newsdesk","og_description":"Pantene Launches New Chapter in Global \u2018Hair Has No Gender\u2019 Project in Support of the LGBTQ2S+ Community, Exploring the Power of Hair and Support to Express Identity Launching during the holiday season, Pantene calls on Canadians to give the gift of support and acceptance TORONTO–(BUSINESS WIRE)– Today, Pantene Canada joins the global \u2018Hair Has No Gender\u2019 project, which aims to create awareness on behalf of the LGBTQ2S+ community of the power that hair and emotional support can have in an LGBTQ2S+ person\u2019s self-expression. This is especially important for the transgender and gender non-binary community, for whom hair plays a pivotal role in the transition journey, but who are often discriminated against and misgendered when trying to achieve the hair that … Continue reading \"Pantene Launches New Chapter in Global \u2018Hair Has No Gender\u2019 Project in Support of the LGBTQ2S+ Community, Exploring the Power of Hair and Support to Express Identity\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-launches-new-chapter-in-global-hair-has-no-gender-project-in-support-of-the-lgbtq2s-community-exploring-the-power-of-hair-and-support-to-express-identity\/","og_site_name":"Market Newsdesk","article_published_time":"2020-11-20T12:03:12+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20201120005209r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-launches-new-chapter-in-global-hair-has-no-gender-project-in-support-of-the-lgbtq2s-community-exploring-the-power-of-hair-and-support-to-express-identity\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-launches-new-chapter-in-global-hair-has-no-gender-project-in-support-of-the-lgbtq2s-community-exploring-the-power-of-hair-and-support-to-express-identity\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Pantene Launches New Chapter in Global \u2018Hair Has No Gender\u2019 Project in Support of the LGBTQ2S+ Community, Exploring the Power of Hair and Support to Express Identity","datePublished":"2020-11-20T12:03:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-launches-new-chapter-in-global-hair-has-no-gender-project-in-support-of-the-lgbtq2s-community-exploring-the-power-of-hair-and-support-to-express-identity\/"},"wordCount":960,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-launches-new-chapter-in-global-hair-has-no-gender-project-in-support-of-the-lgbtq2s-community-exploring-the-power-of-hair-and-support-to-express-identity\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20201120005209r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-launches-new-chapter-in-global-hair-has-no-gender-project-in-support-of-the-lgbtq2s-community-exploring-the-power-of-hair-and-support-to-express-identity\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-launches-new-chapter-in-global-hair-has-no-gender-project-in-support-of-the-lgbtq2s-community-exploring-the-power-of-hair-and-support-to-express-identity\/","name":"Pantene Launches New Chapter in Global \u2018Hair Has No Gender\u2019 Project in Support of the LGBTQ2S+ Community, Exploring the Power of Hair and Support to Express Identity - 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