{"id":385721,"date":"2020-11-19T17:26:50","date_gmt":"2020-11-19T22:26:50","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=385721"},"modified":"2020-11-19T17:26:50","modified_gmt":"2020-11-19T22:26:50","slug":"ugg-debuts-flagship-store-in-new-york-city","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-debuts-flagship-store-in-new-york-city\/","title":{"rendered":"UGG Debuts Flagship Store In New York City"},"content":{"rendered":"
\n

Brand celebrates new concept by recognizing NYC heroes through local campaign<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n NEW YORK<\/span>, Nov. 19, 2020<\/span> \/PRNewswire\/ —\u00a0Just in time for the holidays, Southern California<\/span>-based global lifestyle brand UGG\u00ae<\/a><\/b>\u00a0(a division of Deckers Brands [NYSE: DECK]) debuts a new flagship store at 530 Fifth Avenue in New York City<\/span> (on the corner of 45th <\/sup>Street). This new concept marks the first of its kind, representing the pinnacle expression of UGG\u00ae, embodying the UGG\u00ae\u00a0brand’s heritage and DNA, while showcasing the breadth of the line. A curated fleet of flagship stores will be rolled out globally in 2021 and beyond.<\/p>\n

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Built to reflect the brand’s evolution from the iconic Classic boot to a full lifestyle brand that offers an expansive collection of footwear, ready-to-wear, accessories and home, the multi-level, 12,842 square foot store reflects and reimagines the brand’s California<\/span> roots. UGG\u00ae\u00a0has always been an emotional brand because of the way it makes you feel, and the new design is meant to transcend reality to characterize both the emotion and warmth of the California<\/span> lifestyle that captivates the world. From nature to home and back again, this journey captures the aura of the UGG\u00ae\u00a0brand by highlighting the specific qualities of a California<\/span> landscape that defines it \u2013 light, texture and air. Designed by Los Angeles<\/span>-based architecture studio Florencia Pita<\/span> & Co., in partnership with San Francisco<\/span>-based Quezada Architecture, the store will feature exclusive items and experiences throughout the years.<\/p>\n

\n “We are thrilled to launch the new UGG Flagship on Fifth Avenue in New York City<\/span>,” <\/i>said Stefano Caroti<\/span><\/b>, President of Omni Channel<\/span>, Deckers Brands. “As the pinnacle expression of our brand, we will showcase the breadth and depth of UGG as a true lifestyle brand and provide the customer with the ultimate brand experience.”<\/i><\/p>\n

To celebrate the first flagship store in NYC and connect with the local community, UGG\u00ae regionalized their holiday FEEL LOVE.<\/i><\/b> campaign and features three courageous New York<\/span>-based real-life heroes. Life in 2020 has changed immeasurably, but humanity has met its challenges with resilience, courage, and above all, love. Extraordinary times call for extraordinary people, and the holidays are a time to celebrate them. The stories of King’s County Distillery Co-Owner Colin Spoelman<\/span><\/b>, ICU nurse Kimberly Llanto<\/span><\/b>, and restaurant owner Melba<\/b>Wilson<\/b> and their kindness, generosity, and public service inspire all. Building upon FEEL<\/i>, the brand’s platform and #UGGTOGETHER<\/b>, a giveback program the brand launched in April 2020<\/span> as a response to the global pandemic, UGG\u00ae is yet again celebrating real-life heroes whose stories exemplify the spirit of giving.<\/p>\n

\n “A gift is an expression of love and so is giving back,”<\/i>\u00a0said Andrea O’Donnell<\/span><\/b>, President of UGG\u00ae & Koolaburra by UGG\u00ae of Deckers Brands. “To launch our Flagship in New York City<\/span>, we wanted to recognize those brave people and innovators who give back every day of the year and ask our community to honor friends, family and colleagues who do the same. In these turbulent times feeling love is the best antidote I can think of.”<\/i><\/p>\n

Native Kentuckian Colin Spoelman<\/span><\/b> is a trained architect and founder of Kings County Distillery in Brooklyn<\/span>. When the pandemic hit, he switched over the distillery’s production facilities to make hand sanitizer and distributed 15,000+ bottles throughout the five boroughs to frontline workers and anyone that asked. <\/p>\n

\n
\n Kimberly Llanto<\/span>
\n <\/b>\u00a0followed her mother into nursing. She started her career in 2019 as an acute surgical nurse, but when the pandemic happened in New York<\/span>, she quickly transitioned to caring for COVID-19 patients. She spent six months as a COVID-19 ICU nurse and began using her social channels to encourage and support nursing students and new nurses during this challenging time. <\/p>\n

As Melba Wilson<\/span><\/b> likes to say, she was “born, bread, and buttered in Harlem.” She’s the owner of Melba’s Restaurant, the president of the New York City Hospitality Alliance, and a board member of the Opportunity Charter School and Harlem Park to Park. To help her community through the pandemic, Melba’s has been providing family-style meals at a discounted rate and set up fundraising efforts to support her staff while restaurants were shuttered. <\/p>\n

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\n Charitable Donations:
<\/u>
\n <\/b>UGG\u00ae is proud to donate $10,000<\/span> to each charity proposed by the campaign’s real-life heroes.<\/p>\n

1. Kimberly chose Welcome to Chinatown<\/a><\/b>, a grassroots organization to support small businesses in NYC’s Chinatown affected by the xenophobia surrounding the pandemic.<\/p>\n

2. Melba selected Team Unity, Inc<\/a><\/b>. who devotes its energy to passionately advocating for the need of Multicultural Education in schools and community primarily through arts, culinary and sciences\u00a0in the\u00a0Greater New York City Metropolitan Regions.<\/p>\n

3.\u00a0Through Colin we will support,\u00a0The Nearest Green Foundation<\/a><\/b>, an organization dedicated to the preservation of\u00a0Nathan “Nearest” Green’s legacy – a slave who is said to have been responsible for teaching a young Jack Daniels the art of whiskey making \u2013 through a legacy scholarship fund intended to give recipients the education that Nearest, who was unable to read or write, was unable to receive.<\/p>\n

Earlier in the year, UGG\u00ae donated $1 million<\/span> through its ‘Better Together’<\/b> initiative\u2014the focus of this aid was to help those in need, on both a national and local scale, aiming to bring comfort and relief during the global pandemic through cash and product donations. One of those partnerships was in support of\u00a0NYC Health + Hospitals<\/a><\/u><\/b>, the largest public healthcare system in the nation who cares for all, regardless of ability to pay or immigration status. In the COVID-19 crisis, their dedicated, compassionate, brave workforce of more than 42,000 employees are on the frontlines caring for New Yorkers in Emergency Rooms, ICUs, community health centers and nursing homes. <\/p>\n

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\n UGG\u00ae In Store Giveaway:
<\/u>
\n <\/b>Customers who make purchases at the new Flagship will have the opportunity to nominate someone they deem an everyday hero at an instore kiosk. Through ‘Buy One, Give Love’, UGG\u00ae will select notable recipients to receive gift cards to redeem for product.\u00a0 The initiative will run from Nov. 19 to Nov. 27<\/span> with prizes distributed the week of Nov. 30<\/span>. <\/p>\n

\n
\n Hero Discount and Hours:
<\/u>
\n <\/b>Knowing many heroes work off hours, UGG is opening the doors to its flagship specifically to serve these brave individuals. Starting Nov. 22<\/span> and every Sunday until the end of the year, military, health care, fire and police workers can shop early from 10:00 AM to 12:00 PM EST<\/span> and receive 10% off full price items.<\/p>\n

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\n UGG\u00ae Social Media Giveaway:
<\/u>
\n <\/b>To spread the love further, on Nov. 16<\/span>, UGG\u00ae is bringing back the highly-engaged\u00a0‘Real-Life Heroes’<\/b>\u00a0social media giveaway by inviting the brand’s followers on Instagram to nominate their own real-life heroes for a chance to thank them with the gift of UGG\u00ae.<\/p>\n

Starting on Nov. 16<\/span> and ending on Nov. 30<\/span>, UGG\u00ae will conduct its holiday ‘Real-Life Heroes’ nomination process each Monday with an in-feed giveback post. The next day, UGG\u00ae will randomly select 250 of the nominees tagged on the post. The brand will then direct message each of the 250 nominees letting them know they’ll be rewarded a special UGG\u00ae code, valued at $120<\/span>, to be redeemed on ugg.com.<\/p>\n

As one of the most gifted footwear brands in the world, UGG\u00ae has a special gift for everyone. \u00a0In the local NYC FEEL LOVE.<\/i> campaign, Colin <\/b>features the Neumel<\/a><\/b>, an iconic heritage chukka combining premium materials and effortless style. He is also seen in the Keefe Sherpa<\/a><\/b> jacket.<\/p>\n

\n Melba <\/b>dons the brand’s iconic Classic Mini<\/a><\/b>. She is also seen in the newElaina Jacket<\/a><\/b>, a plush staple in UGG’s new Ready-to-Wear offering. Her son, Salif, wears the brands Butte<\/a><\/b> boot which is rugged on the outside and cozy on the inside, it’s made from waterproof full-grain leather and lined with soft Sherpa, adding innovative UGGpure\u2122 wool blend for all-day wearability. He also sports the luxuriously cozy Niko Sherpa<\/a><\/b> crewneck.<\/p>\n

\n Kimberly<\/b>\u00a0wears the cozy statement show, Fluff Yeah<\/a><\/b>\u00a0slide and the silky softMandy Hoodie<\/span><\/a><\/b>.<\/p>\n

From luxurious footwear to cozy apparel, eye-catching accessories to the finest in home furnishings, UGG\u00ae truly has something for everyone on any gift list. To give the gift of UGG\u00ae this holiday season, the full offering can be found on ugg.com<\/a>.<\/p>\n

Visit the new UGG\u00ae\u00a0Flagship store at 530 Fifth Avenue in New York City<\/span> starting Nov. 19<\/span> and learn more about the store and real-life NYC heroes here<\/a>.<\/p>\n

\n About UGG\u00ae
<\/b>Founded in 1978 by an Australian surfer on the coast of California<\/span>, UGG\u00ae is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood<\/span> royalty, fashion editors and then the world, UGG\u00ae designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion<\/span> in annual sales, UGG\u00ae partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York<\/span>, San Francisco<\/span>, Los Angeles<\/span>, Paris<\/span>, London<\/span>, Tokyo<\/span>, Shanghai<\/span> and Beijing<\/span>. For more information, please visit www.ugg.com<\/a>. @ugg<\/a> #FEELUGG<\/p>\n

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\n STORE IMAGES<\/a>
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\n <\/b>Credit: Evan Joseph<\/span><\/b><\/p>\n

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\n CAMPAIGN IMAGES<\/a>
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\n \u00a0| PRODUCT PROFILES<\/a><\/b>
\n
Credit: UGG\u00ae<\/b><\/p>\n

\n Press Contacts:<\/b>\n <\/p>\n

\n Lindsey DiCola<\/span>
\n
Sr. Director, Global PR
Direct: (212) 247-8552 Ext. 2773
Mobile: (516) 317-3645
lindsey.dicola@deckers.com<\/a><\/p>\n

\n Matty Magnin<\/span>
\n
Manager, Global PR
Direct: (212) 247-8552 Ext. 2772
Mobile: (917) 842-2391
matthew.magnin@deckers.com<\/a>\u00a0<\/p>\n

The Right Now
ugg@therightnow.co<\/a>\u00a0<\/p>\n

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\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/ugg-debuts-flagship-store-in-new-york-city-301177716.html<\/a><\/p>\n

SOURCE UGG<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Brand celebrates new concept by recognizing NYC heroes through local campaign PR Newswire NEW YORK, Nov. 19, 2020 \/PRNewswire\/ —\u00a0Just in time for the holidays, Southern California-based global lifestyle brand UGG\u00ae\u00a0(a division of Deckers Brands [NYSE: DECK]) debuts a new flagship store at 530 Fifth Avenue in New York City (on the corner of 45th Street). This new concept marks the first of its kind, representing the pinnacle expression of UGG\u00ae, embodying the UGG\u00ae\u00a0brand’s heritage and DNA, while showcasing the breadth of the line. A curated fleet of flagship stores will be rolled out globally in 2021 and beyond. Built to reflect the brand’s evolution from the iconic Classic boot to a full lifestyle brand that offers an expansive collection … <\/p>\n

Continue reading “UGG Debuts Flagship Store In New York City”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-385721","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nUGG Debuts Flagship Store In New York City - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ugg-debuts-flagship-store-in-new-york-city\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UGG Debuts Flagship Store In New York City - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Brand celebrates new concept by recognizing NYC heroes through local campaign PR Newswire NEW YORK, Nov. 19, 2020 \/PRNewswire\/ —\u00a0Just in time for the holidays, Southern California-based global lifestyle brand UGG\u00ae\u00a0(a division of Deckers Brands [NYSE: DECK]) debuts a new flagship store at 530 Fifth Avenue in New York City (on the corner of 45th Street). This new concept marks the first of its kind, representing the pinnacle expression of UGG\u00ae, embodying the UGG\u00ae\u00a0brand’s heritage and DNA, while showcasing the breadth of the line. A curated fleet of flagship stores will be rolled out globally in 2021 and beyond. 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This new concept marks the first of its kind, representing the pinnacle expression of UGG\u00ae, embodying the UGG\u00ae\u00a0brand’s heritage and DNA, while showcasing the breadth of the line. A curated fleet of flagship stores will be rolled out globally in 2021 and beyond. 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