{"id":385448,"date":"2020-11-19T13:08:15","date_gmt":"2020-11-19T18:08:15","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=385448"},"modified":"2020-11-19T13:08:15","modified_gmt":"2020-11-19T18:08:15","slug":"verizon-media-and-buzzfeed-announce-new-strategic-partnership-across-content-and-advertising","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-buzzfeed-announce-new-strategic-partnership-across-content-and-advertising\/","title":{"rendered":"Verizon Media and BuzzFeed Announce New Strategic Partnership Across Content and Advertising"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\n        <em>BuzzFeed Acquires HuffPost, Expanding its Slate of World-Class Media Brands With Cultural Impact<\/em>\n      <\/p>\n<p>\n        <strong>Download logos <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=BWUAF7yPb_2opDhELlk_Ljtpqw2QLtr1iwmlJ-zRVpHaOD4ty69sHhWeSlT9tXxZZ0qIzWADebcGILDWM_2iFMsUMIN4f0-3IqDeEPNmHxQ=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">here<\/a>.<\/strong>\n      <\/p>\n<p>\n        <strong>What you need to know:<\/strong>\n      <\/p>\n<ul>\n<li>\n          <strong>Partnership between Verizon Media and BuzzFeed will unlock revenue for both companies through content syndication, new sales opportunities, commerce and AR <\/strong>\n        <\/li>\n<li>\n          <strong>BuzzFeed\u2019s acquisition of HuffPost brings together the four best known new media brands (along with BuzzFeed, BuzzFeed News, and Tasty) to create a massive media network<\/strong>\n        <\/li>\n<li>\n          <strong>Verizon Media invests in BuzzFeed, taking minority stake in company<\/strong>\n        <\/li>\n<\/ul>\n<p>NEW YORK, Nov.  19, 2020  (GLOBE NEWSWIRE) &#8212; Verizon Media and BuzzFeed today announced a new strategic partnership across content and advertising, the acquisition of HuffPost by BuzzFeed, and an investment that will make Verizon Media a minority shareholder in BuzzFeed. From powering new consumer shopping experiences, to content syndication, to innovative ad products, the partnership will unlock new revenue opportunities for both media companies. The addition of HuffPost &#8211; which BuzzFeed will acquire &#8211; brings BuzzFeed a universally known brand with significant scale, and an audience complementary to its own.<\/p>\n<p>\u201cVerizon Media\u2019s strategy has evolved over the past two years to focus on our core strengths- ads, commerce, content and subscriptions,\u201d said <strong>Guru Gowrappan, CEO, Verizon Media<\/strong>. \u201cWe\u2019ve created a powerhouse ecosystem, built on a trusted network, that delivers an end-to-end experience for consumers and advertisers. The partnership with BuzzFeed complements our roadmap while also accelerating our transformation and growth.\u201d<\/p>\n<p>\u201cWe\u2019re excited about our partnership with Verizon Media, and mutual benefits that will come from syndicating content across each other\u2019s properties, collaborating on innovative ad products and the future of commerce, and tapping into the strength and creativity of Verizon Media Immersive,\u201d said <strong>Jonah Peretti, Founder and CEO, BuzzFeed<\/strong>.<\/p>\n<p>\u201cI have vivid memories of growing HuffPost into a major news outlet in its early years, but BuzzFeed is making this acquisition because we believe in the future of HuffPost and the potential it has to continue to define the media landscape for years to come,\u201d <strong>Peretti<\/strong> continued. \u201cWith the addition of HuffPost, our media network will have more users, spending significantly more time with our content than any of our peers.\u201d<\/p>\n<p>As part of the agreement, Verizon Media and BuzzFeed agree to syndicate content across each other\u2019s platforms, create an innovation group to explore monetization opportunities, and leverage emerging ad formats, including extended reality (XR) and AR applications. BuzzFeed will also have the opportunity to leverage <em>Verizon Media Immersive<\/em>, the largest online XR platform for advertising and content. Additionally, BuzzFeed will also be able to tap into Verizon Media\u2019s ad platform, which provides access to powerful, qualified data sets while reaching consumers across all channels, including mobile, desktop, video, native, addressable TV, Connected TV (CTV), Digital Out of Home (DOOH), and audio.<\/p>\n<p>\u201cWhile considering opportunities to work together, naturally, Jonah and I also discussed the property he co-founded, HuffPost,\u201d said Gowrappan. \u201cWe quickly realized BuzzFeed\u2019s strategy would complement HuffPost\u2019s roadmap, injecting it with new energy and growing the brand into the future. We are deeply invested in the continued success of HuffPost and I couldn\u2019t think of a better partner to take HuffPost to the next level.\u201d<\/p>\n<p>As part of the agreement, HuffPost will continue to contribute to Verizon Media\u2019s portfolio as an official publishing partner, joining trusted premium content partners such as The New York Times, USA Today, Associated Press, and Reuters. HuffPost content will be amplified via Yahoo channels and products, boosting traffic and monetization. BuzzFeed will be able to syndicate content across Verizon\u2019s Media brands, including Yahoo &#8211; a huge driver of traffic for HuffPost &#8211; and more. Additionally, Verizon Media will continue to manage sales for HuffPost\u2019s ad inventory.<\/p>\n<p>BuzzFeed\u2019s acquisition of HuffPost will bring it back full circle to its original co-founder, Jonah Peretti. HuffPost is a global, premier media platform for news, commentary, entertainment, features, and lifestyle content, and has been part of the Verizon Media portfolio since 2011. As a Verizon Media property, HuffPost has become a premium destination for award-winning journalism and was the first fully digital U.S. publication to win the Pulitzer prize &#8211; a testament to its editorial excellence. With this acquisition, BuzzFeed\u2019s scale, engagement and cultural impact will be unrivaled. Its diversified revenue model will expand across HuffPost, tapping into a broader, wealthier audience that is complementary to its own. BuzzFeed plans to extend its lines of business across Huffpost\u2019s complementary demographic. BuzzFeed News and HuffPost will operate as separate, distinct news organizations.<\/p>\n<p>Additional terms of the deal were not disclosed. The transaction is subject to customary closing conditions.<\/p>\n<p>For more information, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=17bCD7Otx2ulv7yArxbd0WpG03RqMejPZ4JeS1AhYzPahsxq3-oxdoPyJy1eWzfwPBxNCOYe6f_d7-N5fzGlMtJB5ixXgBNIXi6FQM0sLBs=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">VerizonMedia.com<\/a> or follow along on Instagram and Twitter at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=CHFuqomWFtdwimciWfx2Iu9X7ADUufrGaMGAgvLGE81MaBbKi8CmKP8G5VpYiReDgGfDCOfr7uo5y-00jnpS6ZQA7cWX2SzYE7YdRRSfmGA=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">@verizonmedia<\/a>.<\/p>\n<p>\n        <strong>About Verizon Media<\/strong>\n      <\/p>\n<p>Verizon Media, a division of Verizon Communications Inc., houses a trusted media ecosystem of premium brands like Yahoo and TechCrunch to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.<\/p>\n<p>\n        <strong>About BuzzFeed<\/strong>\n      <\/p>\n<p>BuzzFeed is the world\u2019s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series; lifestyle content through brands including Tasty, the world\u2019s largest social food network; original reporting and investigative journalism through BuzzFeed News; strategic partnerships, licensing and product development through BuzzFeed Marketing; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.<\/p>\n<p>\n        <strong>Media contact<\/strong><br \/>\n        <br \/>\n        <em>Verizon Media:<\/em><br \/>\n        <br \/>Allison Butler<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6tH4qvJTzMvDnKz6Q5o0pJqc1Eqyp3xoW47VCBrcBudAm7erjiRQFAGU1SsADqRtELduuskrUlJUKjhi-dzhNNhzSPOVLRfWz9w1nvcT0lNJUv286X-J-uVUpbe8Xf0s\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">allison.butler@verizonmedia.com<\/a><br \/>202-669-9887<\/p>\n<p>\n        <em>BuzzFeed:<\/em><br \/>\n        <br \/> Carole Robinson<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Jmv12EhPxZLINa5QbS0FZZ9lsXrAce6V5dD6yo1iU3Pk3Zbn8dKjjdUKW7UCo3wKS329xqvI9Mez-nl5hnheucRXtl-ijfOHP0NbjRNlU7RveHui4If2l4WuihHFy8Ba\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">carole.robinson@buzzfeed.com<\/a>\u00a0\u00a0<br \/>917-860-5891<\/p>\n<p>Matt Mittenthal<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Y4TfiL_Ji6rV82LYY7QLRLeqeDr1M9fxrUaJchNTSaRIgcQZPL6NZi96iD_KjTd9Su8S7gTUB4RglmSjZj27M7v1KuDls6vf2DkVldKBorrZ3W5fn-dgFXZkU9K206JL\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">matt.mittenthal@buzzfeed.com<\/a><br \/>917-597-4485<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4OTQxNyMzODM2MjY2IzIwMDg2NjQ=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/a01dc257-2979-4038-85b1-0555a08f0b6c\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BuzzFeed Acquires HuffPost, Expanding its Slate of World-Class Media Brands With Cultural Impact Download logos here. What you need to know: Partnership between Verizon Media and BuzzFeed will unlock revenue for both companies through content syndication, new sales opportunities, commerce and AR BuzzFeed\u2019s acquisition of HuffPost brings together the four best known new media brands (along with BuzzFeed, BuzzFeed News, and Tasty) to create a massive media network Verizon Media invests in BuzzFeed, taking minority stake in company NEW YORK, Nov. 19, 2020 (GLOBE NEWSWIRE) &#8212; Verizon Media and BuzzFeed today announced a new strategic partnership across content and advertising, the acquisition of HuffPost by BuzzFeed, and an investment that will make Verizon Media a minority shareholder in BuzzFeed. From &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-buzzfeed-announce-new-strategic-partnership-across-content-and-advertising\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Verizon Media and BuzzFeed Announce New Strategic Partnership Across Content and Advertising&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-385448","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verizon Media and BuzzFeed Announce New Strategic Partnership Across Content and Advertising - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/verizon-media-and-buzzfeed-announce-new-strategic-partnership-across-content-and-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verizon Media and BuzzFeed Announce New Strategic Partnership Across Content and Advertising - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"BuzzFeed Acquires HuffPost, Expanding its Slate of World-Class Media Brands With Cultural Impact Download logos here. What you need to know: Partnership between Verizon Media and BuzzFeed will unlock revenue for both companies through content syndication, new sales opportunities, commerce and AR BuzzFeed\u2019s acquisition of HuffPost brings together the four best known new media brands (along with BuzzFeed, BuzzFeed News, and Tasty) to create a massive media network Verizon Media invests in BuzzFeed, taking minority stake in company NEW YORK, Nov. 19, 2020 (GLOBE NEWSWIRE) &#8212; Verizon Media and BuzzFeed today announced a new strategic partnership across content and advertising, the acquisition of HuffPost by BuzzFeed, and an investment that will make Verizon Media a minority shareholder in BuzzFeed. 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What you need to know: Partnership between Verizon Media and BuzzFeed will unlock revenue for both companies through content syndication, new sales opportunities, commerce and AR BuzzFeed\u2019s acquisition of HuffPost brings together the four best known new media brands (along with BuzzFeed, BuzzFeed News, and Tasty) to create a massive media network Verizon Media invests in BuzzFeed, taking minority stake in company NEW YORK, Nov. 19, 2020 (GLOBE NEWSWIRE) &#8212; Verizon Media and BuzzFeed today announced a new strategic partnership across content and advertising, the acquisition of HuffPost by BuzzFeed, and an investment that will make Verizon Media a minority shareholder in BuzzFeed. 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