{"id":385337,"date":"2020-11-19T11:03:17","date_gmt":"2020-11-19T16:03:17","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=385337"},"modified":"2020-11-19T11:03:17","modified_gmt":"2020-11-19T16:03:17","slug":"experian-acquires-tapad-a-leading-digital-identity-resolution-provider","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/experian-acquires-tapad-a-leading-digital-identity-resolution-provider\/","title":{"rendered":"Experian Acquires Tapad, a Leading Digital Identity Resolution Provider"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Experian Acquires Tapad, a Leading Digital Identity Resolution Provider<\/b><\/p>\n<p>COSTA MESA, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nExperian, the global information services company, today announces that it has completed the acquisition of Tapad \u2013 a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States.\n<\/p>\n<p>\nFounded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities, which will complement Experian\u2019s leading offline identity and marketing data assets.\n<\/p>\n<p>\nThe acquisition will enhance Experian\u2019s digital offerings for advertisers, agencies and publishers and particularly for Advanced Television, positioning Experian to take advantage of expansion in the market for digital-data advertising. The acquisition enables Experian to help marketers create a more relevant experience for consumers, while continuing to protect consumer privacy.\n<\/p>\n<p>\nTapad, in combination with Experian, will also create a solid foundation for future innovation to develop new products for identity verification, identity graphs and has further potential to enhance Experian\u2019s fraud and identity management services, such as the Experian One identity platform.\n<\/p>\n<p>\nSubject to customary adjustments for cash, indebtedness and working capital, Experian is acquiring 100% of Tapad from Telenor for a cash consideration of around US$280m. Revenue for the 12 months to 31 December 2020 is forecast to be US$55m. It will be included within Experian\u2019s North America Data segment.\n<\/p>\n<p><b>About Experian<\/b><\/p>\n<p>\nExperian is the world\u2019s leading global information services company. During life\u2019s big moments \u2013 from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers \u2013 we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.\n<\/p>\n<p>\nWe have 17,800 people operating across 45 countries and every day we\u2019re investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.\n<\/p>\n<p>\nLearn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.experianplc.com&amp;esheet=52331854&amp;newsitemid=20201119005911&amp;lan=en-US&amp;anchor=www.experianplc.com&amp;index=1&amp;md5=b5da810e60b4bbaa2f82f24b72fb34c1\">www.experianplc.com<\/a> or visit our global content hub at our <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.experian.com%2Fblogs%2Fnews&amp;esheet=52331854&amp;newsitemid=20201119005911&amp;lan=en-US&amp;anchor=global+news+blog&amp;index=2&amp;md5=8841ec0b13e52ef63dc605d3df40190b\">global news blog<\/a> for the latest news and insights from the Group.\n<\/p>\n<p><i>Experian and the Experian marks used herein are trademarks or registered trademarks of Experian and its affiliates. Other product and company names mentioned herein are the property of their respective owners.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20201119005911r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20201119005911\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20201119005911\/en\/<\/a><\/span><\/p>\n<p>\nNadia Ridout-Jamieson<br \/>\n<br \/>Investor queries<br \/>\n<br \/>+44 (0)20 3042 4278\n<\/p>\n<p>\nJordan Takeyama<br \/>\n<br \/>Media queries<br \/>\n<br \/>+1 714 830 7561\n<\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Security Other Consumer Consumer Technology Software Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20201119005911\/en\/817766\/3\/Experian_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Experian Acquires Tapad, a Leading Digital Identity Resolution Provider COSTA MESA, Calif.&#8211;(BUSINESS WIRE)&#8211; Experian, the global information services company, today announces that it has completed the acquisition of Tapad \u2013 a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities, which will complement Experian\u2019s leading offline identity and marketing data assets. The acquisition will enhance Experian\u2019s digital offerings for advertisers, agencies and publishers and particularly for Advanced Television, positioning Experian to take advantage of expansion in the market for digital-data advertising. The acquisition enables Experian to help marketers create a more relevant &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/experian-acquires-tapad-a-leading-digital-identity-resolution-provider\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Experian Acquires Tapad, a Leading Digital Identity Resolution Provider&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-385337","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experian Acquires Tapad, a Leading Digital Identity Resolution Provider - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/experian-acquires-tapad-a-leading-digital-identity-resolution-provider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experian Acquires Tapad, a Leading Digital Identity Resolution Provider - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Experian Acquires Tapad, a Leading Digital Identity Resolution Provider COSTA MESA, Calif.&#8211;(BUSINESS WIRE)&#8211; Experian, the global information services company, today announces that it has completed the acquisition of Tapad \u2013 a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities, which will complement Experian\u2019s leading offline identity and marketing data assets. The acquisition will enhance Experian\u2019s digital offerings for advertisers, agencies and publishers and particularly for Advanced Television, positioning Experian to take advantage of expansion in the market for digital-data advertising. 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