{"id":385132,"date":"2020-11-19T09:03:22","date_gmt":"2020-11-19T14:03:22","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=385132"},"modified":"2020-11-19T09:03:22","modified_gmt":"2020-11-19T14:03:22","slug":"revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\/","title":{"rendered":"Revenera Monetization Monitor Highlights Benefits of Software Usage Analytics"},"content":{"rendered":"<h2>\nUsage data drives product decisions and reduces revenue leakage for software companies<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">ITASCA, Ill., Nov.  19, 2020  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=28dCzxPRIRmLBoaWFpVsjT23mK9ZaFyTUk06DW2j6iSPAlnXWZUniwZC2eAfT67jn7_1pj613qC_1JEARZ6leA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Revenera<\/u><\/a>, producer of leading solutions that help technology companies build better products, accelerate time to value and monetize what matters, today released the <strong><em>Revenera Monetization Monitor: Software Usage Analytics<\/em><\/strong><strong><em> 2020 <\/em><\/strong>report<strong>. <\/strong>Part of an annual series (first published as the <em>Flexera Monetization Monitor<\/em>), this second report of 2020 provides product executives at software and IoT companies with benchmarks about software usage analytics.<\/p>\n<p>The <strong><em>Revenera Monetization Monitor: Software Usage Analytics<\/em><\/strong><strong><em> 2020 <\/em><\/strong>is available <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-UQ65-BrICcMeLKMe-OvRhiTbKtFpF6o83T3HgiMnAMjBJBzku32NVtvmDAm3VpdNyBEUw-hkQPNHnZV2cZBYJzI5hAMq08w6OWmFG8yDrAeh8LeaP1_PKhkmim2ok5qvVFkAHf3aJEM7oVVFgJ5yg==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">here<\/a>. (The first part in this year\u2019s series, the <strong><em>Revenera Monetization Monitor: Monetization Models and Pricing<\/em><\/strong><strong><em> 2020<\/em><\/strong><em>,<\/em> is available <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ySeETLXFk0eNZsAjPa-xKvTWkap81KiIO1I7phvtpbqLclAMHoZfaGs8yvkysE2Q4YIrcQpVtp9z2wlowzNCjSQ_-CyQId-4og8uIW22iBzVjZhD3mmbULGBTiR2sqb4UtcfQEpv77OhWHfPhFOFXQ==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>here<\/u><\/a>.)<\/p>\n<p>\u201cWell-managed collection of software usage data provides significant advantages for technology companies. Those who do it well make data-driven decisions, deliver on customer needs, stop revenue leakage and often run a more successful business overall,\u201d said Nicole Segerer, vice president of product management &amp; marketing at Revenera. \u201cMany software companies still struggle to collect accurate and detailed insight into usage or are stuck with limited homegrown analyses. As budgets grow tighter and as the need for efficiency grows, software usage analytics is increasingly important.\u201d<\/p>\n<p>Highlights from the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=28dCzxPRIRmLBoaWFpVsjSFQ0YaT8mWgvNs1jFCbTh77an7ZFXFytSQX7SsDbYql1d9OXJN9rZb9pthjzs3269IjcvEOD-Qx2aN9tisMY_0Av6sWdNYb97dkFORZHC8IUggPw5yaUgIhSak74UM3R3tb_4AQU6E6I2-Jzjnhq3aAXKB2EZRNimeBE3dyu84Qbiome4CU2yVEEQCu6akDIw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong><em>Revenera Monetization Monitor: Software Usage Analytics<\/em><\/strong><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=aVOBaEmWadzpwyptgCO24A4OHYJD6A2QYCR4hfyoqzh6bSDjc_rr20SDEgqK6ZEVle6eGEEgqJik8N86g6ZyhB4g4ztniThlZGd4qNcayJj-Re7VGzBO1t_baIgD2TLPH_cVfuotH1zqBJb71lIUOw==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong><em> 2020<\/em><\/strong><\/a> report include:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Interest in usage data is growing:<\/strong> Software suppliers show an ongoing interest in collecting and understanding usage data: today, 60 percent collect usage data; a total of more than 75 percent will do so in the next two years. Usage data collection practices vary across deployment models. SaaS companies are in the lead, with 100 percent either already collecting or planning to collect usage data in the next two years; other deployment models aren&#8217;t far behind (68 percent of on-premises and 71 percent of embedded software suppliers). Accurate usage insights play a vital role in change management, digital transformation initiatives, and in the growing reliance on usage-based monetization models.<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li style=\"margin-top:10pt\">\n          <strong>Some<\/strong><br \/>\n          <strong> technical barriers<\/strong><br \/>\n          <strong> remain<\/strong><br \/>\n          <strong>, but those who overcome them see the rewards<\/strong><br \/>\n          <strong>: <\/strong>Some companies need greater understanding of software usage data in order to unlock new business models and align price with the product\u2019s perceived value, regardless of the monetization models they offer or plan to offer. Among suppliers that don\u2019t collect usage data, only 29 percent can see if customers are using their software; this number jumps to 58\u00a0percent of suppliers who collect usage data, giving them 2x greater visibility into this fundamental metric. Significantly, more than a quarter (27 percent) of suppliers that do not collect usage data have no visibility into common metrics like feature usage, trending usage or version adoption. Less than half (46 percent) of all respondents report that pricing is aligned with value; this number improves to 58 percent among companies that are already very good at collecting usage data.<\/li>\n<li style=\"margin-top:10pt\">\n          <strong>Usage data can help identify and resolve revenue leakage: <\/strong>Effective usage intelligence can be used to ensure license compliance. Many suppliers aren\u2019t aware of how much revenue they\u2019re losing to intentional or unintentional overuse: 48 percent don\u2019t know how much revenue is lost to piracy and 42 percent don\u2019t know how much revenue is lost to overuse. One in five suppliers aren\u2019t sure of the causes of revenue leakage. While the buyers of software invest in understanding how well they utilize what they bought and with Software Asset Management (SAM) being an important strategy for CIOs, software suppliers must prepare for growing customer demands for usage insights, as a means for strengthening the customer relationship. <\/li>\n<\/ul>\n<p>\n        <strong>Methodology<\/strong><br \/>\n        <br \/>In 2020 Revenera conducted a global survey among software suppliers. Of the 250 survey respondents, 30 percent are director and above, 28 percent are manager\/team leader and 42 percent are individual contributors\/consultants.<\/p>\n<p>\n        <strong>About Revenera<\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=28dCzxPRIRmLBoaWFpVsjX7Z73yOssP-jU9RcBx_WSNWySZsJjLLl-i2bo_lOwNxwcMziWdZ264jd2sYO3HEYA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><br \/>\n          <u>Revenera<\/u><br \/>\n        <\/a> helps product executives build better products, accelerate time to value and monetize what matters. Revenera\u2019s leading solutions help software and technology companies drive top line revenue with modern software monetization, understand usage and compliance with software usage analytics, empower the use of open source with software composition analysis and deliver an excellent user experience\u2014for embedded, on-premises, cloud and SaaS products. Revenera is a division of Flexera. To learn more, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=2-4AJJKjUbUX81XUN_COF2rA3W1-sFE_3Q5RT7MfytiXqp7Cv08qsr5hVBEV6K6Witkq90ItyXJbaE63kUHsRA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>www.revenera.com<\/u><\/a>.<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODgwNiMzODM0NjA2IzUwMDA3MjEzNA==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/2147556e-a9de-429c-8687-3afdab745733\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Media Contact\r\nFor Revenera\r\nBret Clement\r\nClement | Peterson\r\nrevenerapr@clementpeterson.com<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Usage data drives product decisions and reduces revenue leakage for software companies ITASCA, Ill., Nov. 19, 2020 (GLOBE NEWSWIRE) &#8212; Revenera, producer of leading solutions that help technology companies build better products, accelerate time to value and monetize what matters, today released the Revenera Monetization Monitor: Software Usage Analytics 2020 report. Part of an annual series (first published as the Flexera Monetization Monitor), this second report of 2020 provides product executives at software and IoT companies with benchmarks about software usage analytics. The Revenera Monetization Monitor: Software Usage Analytics 2020 is available here. (The first part in this year\u2019s series, the Revenera Monetization Monitor: Monetization Models and Pricing 2020, is available here.) \u201cWell-managed collection of software usage data provides significant &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Revenera Monetization Monitor Highlights Benefits of Software Usage Analytics&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-385132","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revenera Monetization Monitor Highlights Benefits of Software Usage Analytics - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revenera Monetization Monitor Highlights Benefits of Software Usage Analytics - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Usage data drives product decisions and reduces revenue leakage for software companies ITASCA, Ill., Nov. 19, 2020 (GLOBE NEWSWIRE) &#8212; Revenera, producer of leading solutions that help technology companies build better products, accelerate time to value and monetize what matters, today released the Revenera Monetization Monitor: Software Usage Analytics 2020 report. Part of an annual series (first published as the Flexera Monetization Monitor), this second report of 2020 provides product executives at software and IoT companies with benchmarks about software usage analytics. The Revenera Monetization Monitor: Software Usage Analytics 2020 is available here. (The first part in this year\u2019s series, the Revenera Monetization Monitor: Monetization Models and Pricing 2020, is available here.) \u201cWell-managed collection of software usage data provides significant &hellip; Continue reading &quot;Revenera Monetization Monitor Highlights Benefits of Software Usage Analytics&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-19T14:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODgwNiMzODM0NjA2IzUwMDA3MjEzNA==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Revenera Monetization Monitor Highlights Benefits of Software Usage Analytics\",\"datePublished\":\"2020-11-19T14:03:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\\\/\"},\"wordCount\":685,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA4ODgwNiMzODM0NjA2IzUwMDA3MjEzNA==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\\\/\",\"name\":\"Revenera Monetization Monitor Highlights Benefits of Software Usage Analytics - 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Part of an annual series (first published as the Flexera Monetization Monitor), this second report of 2020 provides product executives at software and IoT companies with benchmarks about software usage analytics. The Revenera Monetization Monitor: Software Usage Analytics 2020 is available here. (The first part in this year\u2019s series, the Revenera Monetization Monitor: Monetization Models and Pricing 2020, is available here.) \u201cWell-managed collection of software usage data provides significant &hellip; Continue reading \"Revenera Monetization Monitor Highlights Benefits of Software Usage Analytics\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\/","og_site_name":"Market Newsdesk","article_published_time":"2020-11-19T14:03:22+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODgwNiMzODM0NjA2IzUwMDA3MjEzNA==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Revenera Monetization Monitor Highlights Benefits of Software Usage Analytics","datePublished":"2020-11-19T14:03:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\/"},"wordCount":685,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODgwNiMzODM0NjA2IzUwMDA3MjEzNA==","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/revenera-monetization-monitor-highlights-benefits-of-software-usage-analytics\/","name":"Revenera Monetization Monitor Highlights Benefits of Software Usage Analytics - 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