{"id":385098,"date":"2020-11-19T09:03:15","date_gmt":"2020-11-19T14:03:15","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=385098"},"modified":"2020-11-19T09:03:15","modified_gmt":"2020-11-19T14:03:15","slug":"lotame-named-best-data-management-platform-by-digiday-technology-awards","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lotame-named-best-data-management-platform-by-digiday-technology-awards\/","title":{"rendered":"Lotame Named Best Data Management Platform By Digiday Technology Awards"},"content":{"rendered":"<h2>\nLaunched earlier this year, Lotame\u2019s Panorama Buyer data solution won for helping a Luxury Auto Manufacturer launch a new crossover model<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, Nov.  19, 2020  (GLOBE NEWSWIRE) &#8212; Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising has been selected as the winner for Best Data Management Platform (DMP) at the 2020 Digiday Technology Awards.<\/p>\n<p>Lotame received this award for its Panorama Buyer data solution which ensures brands are not missing out on customers and prospects due to cookie blocking. An extension of the Lotame platform, the data-enrichment solution connects attributes and behaviors across first-, second-, and third-party data, enabling the creation of addressable audiences in cookie-challenged environments like Safari, Firefox, and Chrome, and on all devices and contexts.<\/p>\n<p>For the luxury auto manufacturer\u2019s launch of its new model, Lotame built a panoramic view of the brand\u2019s core targets and niche personas. The platform\u2019s breadth and depth of high-quality data generated clear insights to define the brand\u2019s core audience and isolate different sub-groups for content personalization. This resulted in a 52% reduction in Cost-Per-Engagement (CPE) and a 22% reduction in Cost-Per-Lead (CPL), compared to the control group.<\/p>\n<p>\u201cLotame\u2019s data management platform was built to solve the persistent challenge of bridging together customers\u2019 online and offline lives, which became even more difficult with recent browser changes,\u201d said Andy Monfried, CEO at Lotame. \u201cWe are thrilled to receive this industry recognition for the continuous innovation that Lotame solutions brings to marketers and publishers as our ecosystem evolves.\u201d<\/p>\n<p>Last month, Lotame added <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TFn1mYL6WcFObElVJZgBSZ0aw3UIxNrMQkp39OwURkrDWIkVgjGzbDemVLi_ZprCSxdrNX3tjxSTZ_Veqp_2Xdem-Dd4PxbB-_HwjebdUPQsmDWh6F2tlaR4zd2h7mTw6hWPdHH6EqWLyCKb4XJ9_i1N7Q-cwwOSccCT4rLZzaefC990I1ui_juhVph-pSu8L0Fc4NytwxNF1XiKTayoWQ==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Panorama ID<\/u><\/a>, the first global cookieless identity solution for a privacy-first open web, to its deep bench of data enrichment solutions.<\/p>\n<p>To learn more about Lotame, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=kl9O0m0QtdyEebajlrcBx88cPYRJJgfI5gWPTaX9wePcU2McUn37ZDrziq6UkmycfXnIuPYjheyCYt-mHK3jLg==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>lotame.com<\/u><\/a>.<\/p>\n<p>\n        <strong>About Lotame<\/strong><br \/>\n        <br \/>Lotame is the leading provider of data enrichment solutions for global enterprises. Our connected and patented data technologies, curated second- and third-party data exchanges, and high-touch customer service make us the trusted choice for marketers, agencies and media companies that want to build a panoramic view of their customers and activate across the cookieless web, mobile app and OTT environments. Lotame serves its global clients with offices in New York City, Columbia MD, Argentina, London, Mumbai, Singapore and Sydney. Learn more at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=1iGIOwLQBbsu9ttRr5V-v_rxmA7K5pK2XfMTETHKEpLswtkC2JshzNf7KAtA-M3-wRRz1ON9Sx6kFeXjwer64A==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>www.lotame.com<\/u><\/a>.<\/p>\n<p>Lotame and related logos are registered trademarks or trademarks owned by Lotame Solutions, Inc. in the U.S. and\/or other countries. All Rights Reserved. All other trademarks and trade names are properties of their respective owners.<\/p>\n<p>\u00a0<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODY3NyMzODM0MzIwIzUwMDA3MjAzNg==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/6f5a5e61-7cbe-4a0e-aa49-50cfc6f97407\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Adam Brett \r\nAdam@crenshawcomm.com \r\n516.320.0164<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Launched earlier this year, Lotame\u2019s Panorama Buyer data solution won for helping a Luxury Auto Manufacturer launch a new crossover model NEW YORK, Nov. 19, 2020 (GLOBE NEWSWIRE) &#8212; Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising has been selected as the winner for Best Data Management Platform (DMP) at the 2020 Digiday Technology Awards. Lotame received this award for its Panorama Buyer data solution which ensures brands are not missing out on customers and prospects due to cookie blocking. An extension of the Lotame platform, the data-enrichment solution connects attributes and behaviors across first-, second-, and third-party data, enabling the creation of addressable audiences in cookie-challenged environments like &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lotame-named-best-data-management-platform-by-digiday-technology-awards\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lotame Named Best Data Management Platform By Digiday Technology Awards&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-385098","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lotame Named Best Data Management Platform By Digiday Technology Awards - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lotame-named-best-data-management-platform-by-digiday-technology-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lotame Named Best Data Management Platform By Digiday Technology Awards - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Launched earlier this year, Lotame\u2019s Panorama Buyer data solution won for helping a Luxury Auto Manufacturer launch a new crossover model NEW YORK, Nov. 19, 2020 (GLOBE NEWSWIRE) &#8212; Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising has been selected as the winner for Best Data Management Platform (DMP) at the 2020 Digiday Technology Awards. Lotame received this award for its Panorama Buyer data solution which ensures brands are not missing out on customers and prospects due to cookie blocking. An extension of the Lotame platform, the data-enrichment solution connects attributes and behaviors across first-, second-, and third-party data, enabling the creation of addressable audiences in cookie-challenged environments like &hellip; Continue reading &quot;Lotame Named Best Data Management Platform By Digiday Technology Awards&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/lotame-named-best-data-management-platform-by-digiday-technology-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-19T14:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODY3NyMzODM0MzIwIzUwMDA3MjAzNg==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lotame-named-best-data-management-platform-by-digiday-technology-awards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lotame-named-best-data-management-platform-by-digiday-technology-awards\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Lotame Named Best Data Management Platform By Digiday Technology Awards\",\"datePublished\":\"2020-11-19T14:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lotame-named-best-data-management-platform-by-digiday-technology-awards\\\/\"},\"wordCount\":425,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lotame-named-best-data-management-platform-by-digiday-technology-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA4ODY3NyMzODM0MzIwIzUwMDA3MjAzNg==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lotame-named-best-data-management-platform-by-digiday-technology-awards\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lotame-named-best-data-management-platform-by-digiday-technology-awards\\\/\",\"name\":\"Lotame Named Best Data Management Platform By Digiday Technology Awards - 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