{"id":384753,"date":"2020-11-19T06:48:09","date_gmt":"2020-11-19T11:48:09","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=384753"},"modified":"2020-11-19T06:48:09","modified_gmt":"2020-11-19T11:48:09","slug":"comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/","title":{"rendered":"Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection"},"content":{"rendered":"
\n

Technical achievement improves Comscore’s industry-leading invalid traffic detection capabilities for more accurate audience measurement<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n RESTON, Va.<\/span>, Nov. 19, 2020<\/span> \/PRNewswire\/ —\u00a0Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that the US Patent and Trademark Office (USPTO) has granted its patent on “Fraudulent Traffic Detection and Estimation”. <\/p>\n

This patent covers Comscore’s process of detecting fraudulent or invalid traffic (IVT) based on known fraudulent traffic in a control group. The technology identifies characteristics from the control group, which are then used to identify IVT in a set of measured traffic, for example views of an online ad, or page visits to a web site. By removing the invalid traffic and adjusting click-through rates, Comscore is able to provide advertisers with more accurate and reliable measurement of the performance of advertising campaigns. Those seeking further information can reference US Pat. No. 10,832,280.<\/p>\n

“This latest patent builds on Comscore’s superior IVT detection capabilities and adds to the strength of our industry-leading technology,” said Bill Livek<\/span>, CEO, Comscore. <\/p>\n

In 2016, Comscore was the first company to offer both content and campaign measurement leveraging MRC-accredited sophisticated IVT (“SIVT”) filtration,\u00a0including Media Metrix Desktop and validated Campaign Essentials\u2122 (vCE\u00ae<\/sup>) for desktop and mobile web<\/a>. Its accreditation was extended to include vCE\u00ae<\/sup> in mobile application environments in 2017<\/a>. The underlying detection capabilities are applied throughout Comscore’s digital product portfolio.<\/p>\n

Comscore’s commitment to innovation is underscored by the numerous U.S. patents it has been granted over the last five years, including a\u00a0recent patent\u00a0for household viewership aggregation<\/a>. Comscore has brought substantial privacy-conscious digital<\/a>\u00a0and TV<\/a>\u00a0product innovation to the market as part of a\u00a0comprehensive roadmap<\/a>\u00a0for delivering superior measurement in a cookieless world.\u00a0<\/p>\n

\n About Comscore
<\/b>Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com<\/a><\/p>\n

\n

\n
\n \"New
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\u00a0<\/p>\n

<\/div>\n

\n \"Cision\" View original content to download multimedia:http:\/\/www.prnewswire.com\/news-releases\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection-301176451.html<\/a><\/p>\n

SOURCE Comscore<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Technical achievement improves Comscore’s industry-leading invalid traffic detection capabilities for more accurate audience measurement PR Newswire RESTON, Va., Nov. 19, 2020 \/PRNewswire\/ —\u00a0Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that the US Patent and Trademark Office (USPTO) has granted its patent on “Fraudulent Traffic Detection and Estimation”. This patent covers Comscore’s process of detecting fraudulent or invalid traffic (IVT) based on known fraudulent traffic in a control group. The technology identifies characteristics from the control group, which are then used to identify IVT in a set of measured traffic, for example views of an online ad, or page visits to a web site. By removing the invalid traffic and adjusting click-through … <\/p>\n

Continue reading “Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-384753","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nComscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Technical achievement improves Comscore’s industry-leading invalid traffic detection capabilities for more accurate audience measurement PR Newswire RESTON, Va., Nov. 19, 2020 \/PRNewswire\/ —\u00a0Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that the US Patent and Trademark Office (USPTO) has granted its patent on “Fraudulent Traffic Detection and Estimation”. This patent covers Comscore’s process of detecting fraudulent or invalid traffic (IVT) based on known fraudulent traffic in a control group. The technology identifies characteristics from the control group, which are then used to identify IVT in a set of measured traffic, for example views of an online ad, or page visits to a web site. By removing the invalid traffic and adjusting click-through … Continue reading "Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-19T11:48:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/327730\/comScore_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection\",\"datePublished\":\"2020-11-19T11:48:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\\\/\"},\"wordCount\":396,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/327730\\\/comScore_Logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\\\/\",\"name\":\"Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/327730\\\/comScore_Logo.jpg\",\"datePublished\":\"2020-11-19T11:48:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/327730\\\/comScore_Logo.jpg\",\"contentUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/327730\\\/comScore_Logo.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/","og_locale":"en_US","og_type":"article","og_title":"Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection - Market Newsdesk","og_description":"Technical achievement improves Comscore’s industry-leading invalid traffic detection capabilities for more accurate audience measurement PR Newswire RESTON, Va., Nov. 19, 2020 \/PRNewswire\/ —\u00a0Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that the US Patent and Trademark Office (USPTO) has granted its patent on “Fraudulent Traffic Detection and Estimation”. This patent covers Comscore’s process of detecting fraudulent or invalid traffic (IVT) based on known fraudulent traffic in a control group. The technology identifies characteristics from the control group, which are then used to identify IVT in a set of measured traffic, for example views of an online ad, or page visits to a web site. By removing the invalid traffic and adjusting click-through … Continue reading \"Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/","og_site_name":"Market Newsdesk","article_published_time":"2020-11-19T11:48:09+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/327730\/comScore_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection","datePublished":"2020-11-19T11:48:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/"},"wordCount":396,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/327730\/comScore_Logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/","name":"Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/327730\/comScore_Logo.jpg","datePublished":"2020-11-19T11:48:09+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/#primaryimage","url":"https:\/\/mma.prnewswire.com\/media\/327730\/comScore_Logo.jpg","contentUrl":"https:\/\/mma.prnewswire.com\/media\/327730\/comScore_Logo.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-continues-digital-measurement-innovation-with-new-us-patent-for-fraudulent-traffic-detection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/384753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=384753"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/384753\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=384753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=384753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=384753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}