{"id":384309,"date":"2020-11-18T13:30:17","date_gmt":"2020-11-18T18:30:17","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=384309"},"modified":"2020-11-18T13:30:17","modified_gmt":"2020-11-18T18:30:17","slug":"new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\/","title":{"rendered":"New Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers"},"content":{"rendered":"<h2>\nStudy results to be presented at annual Automotive Analytics &amp; Attribution Conference, taking place Nov 16-18<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>MINNEAPOLIS, Nov.  18, 2020  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7ite_pYinIBCpNAanYU2oe4oF2CteuQfvZsXeMAXzVm-ZDoxSRdMOmZ814qh3Sp5k03V5z4IqBUBcfiZXzMVzQ==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Outsell<\/a>, which offers the only Virtual Customer Engagement platform for the automotive industry, announced today the results of a new study it conducted with partner RXA, a leading international applied artificial\u00a0intelligence and data science company. The study examined 18 months of sales history across 1,180 automotive dealers \u2013 data on 7.4M U.S. consumers \u2013 to determine what impact Digital Retailing plus Lifecycle Marketing has on auto sales.<\/p>\n<p>Digital Retailing enables buyers to purchase a vehicle any way they want, including completely online. Lifecycle Marketing means marketing to buyers throughout their purchase lifecycle \u2013 from research through purchase and maintenance \u2013 targeting content to the stage each buyer is in. Outsell\u2019s platform allows dealers to incorporate information about Digital Retailing into their Lifecycle Marketing.<\/p>\n<p>At a high level, the Outsell\/RXA study sought to explore the impact of\u200b Digital Retailing combined with Lifecycle Marketing on influenced sales\u200b, sales to both existing customers and prospects. The study found:<\/p>\n<ul type=\"disc\">\n<li>Influenced sales from Outsell\u2019s Lifecycle Marketing for dealers who also had one of Outsell\u2019s Digital Retailing partners on their website, increased 26%.<\/li>\n<li>Influenced sales from these same customers increased 45% when those customers engaged with communications.<\/li>\n<li>Influenced sales from Outsell communications to first time dealership buyers (prospects), jumped 76% when that same dealer used one of Outsell\u2019s Digital Retailing partners on their website.<\/li>\n<\/ul>\n<p>Matt Kristo\u200b, Senior Manager\u00a0\u200bof Analytics Services, Outsell, will present the study\u2019s findings today at the <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_q9nzBcbP-6w_n3llcswJLtk0hgjqVScOyjEmtWVyWQpSaza-6JZ-IJC5QuE8c1xKu-fCRfFyJal4U-BcweceDG5hrOlKaRV5Sny3cvQJ901MzRMvwMlIZnLlD8eLAsaaNEdRm2Yp3fpwmAhC1R_lA==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Automotive Analytics &amp; Attribution Conference<\/a>, livestreaming Nov 16-18. Kristo\u2019s session, titled, \u201cYour best kept\u00a0secret: Digital\u00a0Retailing works\u00a0but only if you tell\u00a0people about it!\u201d also feature speakers Katie\u00a0Rouse, Marketing Manager, Newton Motor Group and Jason Harper\u200b, Founder &amp; CEO, RXA.<\/p>\n<p>\u201cThis data clearly shows that when adding digital retailing abilities to lifecycle marketing have a measurable impact on sales,\u201d said Harper. \u201cAnd that\u2019s across both existing customers and prospects \u2013 though it is amplified in the latter. In this economy, it\u2019s imperative that dealers implement technology tools that can give them an edge, and this study shows that Digital Retailing and Lifecycle Marketing are two important approaches that can make a big difference.\u201d<\/p>\n<p>\u201cGiving customers an option to buy online sends a message that the dealer is customer centric and transparent. As the study proves, that matters to customers even if they don\u2019t buy online or even submit a lead,\u201d said Gary Marcotte, SVP of Customer Engagement Innovation at Outsell. \u201cWith Outsell as the brain of auto dealers\u2019 marketing communications, which now features online buying tools such as Roadster, Gubagoo, or CarNow, dealers can drive higher sales, whether in the store or online.\u201d<\/p>\n<p>\n        <strong>About Outsell\u00a0<\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7ite_pYinIBCpNAanYU2oTzEHXNGqC4YFLowJeTsaARgz1eMTyHpyRhNrI5GlIkNKACcAC_deOZvoBuUC35jmg==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Outsell<\/a> offers the only Virtual Customer Engagement platform for the automotive industry, creating an individualized consumer experience through AI-driven marketing automation that drives increased profits across sales and service. Our proprietary technology harnesses massive amounts of data creating accurate and powerful consumer profiles that engage your customers and prospects exactly where they are in their individual lifecycles. That\u2019s why Outsell is the trusted platform for over 1,500 dealers representing all major automotive brands. To learn more, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=q50048xnc8M0QSQfJF5pOoEJOiRXBTzFisY2DfiNo_cr-km_rm6zMalpO72EZO1bhZVZ5iY8zc_vQCdTDq2N57qBU4aIM0Z-mDfV-E2pBjI=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/www.outsell.com\/<\/a> or follow us at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=LrypgLLzoubr2iDwrcaBTJOfFNR643E6bWe1Mw9gFtJxbCr1WbJNePwK8Fv8kdpGiONPDSKf-C9Qp2KoiznhnQ==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">@Outsell<\/a>.<\/p>\n<p>\n        <strong>Media Contact:<\/strong><br \/>\n        <br \/>Michelle Faulkner<br \/>Big Swing Communications<br \/>+1 617-510-6998<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=-UnuUgnw_vpjJbucBtFTEEgDV3ASjwnM2mEp4OMjF900pjGoZlWIoq7l2H7aQo3orcZJzP66aucAuiBuImO_XRiZgUmsLBzi7_T4K-ZTRwU=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>michelle@big-swing.com<\/u><\/a><\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODYxMCMzODM0MTE4IzIwOTA2NDA=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/15d8c5e6-c211-46f1-81c0-67b8af985b56\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Study results to be presented at annual Automotive Analytics &amp; Attribution Conference, taking place Nov 16-18 MINNEAPOLIS, Nov. 18, 2020 (GLOBE NEWSWIRE) &#8212; Outsell, which offers the only Virtual Customer Engagement platform for the automotive industry, announced today the results of a new study it conducted with partner RXA, a leading international applied artificial\u00a0intelligence and data science company. The study examined 18 months of sales history across 1,180 automotive dealers \u2013 data on 7.4M U.S. consumers \u2013 to determine what impact Digital Retailing plus Lifecycle Marketing has on auto sales. Digital Retailing enables buyers to purchase a vehicle any way they want, including completely online. Lifecycle Marketing means marketing to buyers throughout their purchase lifecycle \u2013 from research through purchase &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-384309","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Study results to be presented at annual Automotive Analytics &amp; Attribution Conference, taking place Nov 16-18 MINNEAPOLIS, Nov. 18, 2020 (GLOBE NEWSWIRE) &#8212; Outsell, which offers the only Virtual Customer Engagement platform for the automotive industry, announced today the results of a new study it conducted with partner RXA, a leading international applied artificial\u00a0intelligence and data science company. The study examined 18 months of sales history across 1,180 automotive dealers \u2013 data on 7.4M U.S. consumers \u2013 to determine what impact Digital Retailing plus Lifecycle Marketing has on auto sales. Digital Retailing enables buyers to purchase a vehicle any way they want, including completely online. Lifecycle Marketing means marketing to buyers throughout their purchase lifecycle \u2013 from research through purchase &hellip; Continue reading &quot;New Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-18T18:30:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODYxMCMzODM0MTE4IzIwOTA2NDA=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"New Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers\",\"datePublished\":\"2020-11-18T18:30:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\\\/\"},\"wordCount\":578,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA4ODYxMCMzODM0MTE4IzIwOTA2NDA=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\\\/\",\"name\":\"New Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\/","og_locale":"en_US","og_type":"article","og_title":"New Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers - Market Newsdesk","og_description":"Study results to be presented at annual Automotive Analytics &amp; Attribution Conference, taking place Nov 16-18 MINNEAPOLIS, Nov. 18, 2020 (GLOBE NEWSWIRE) &#8212; Outsell, which offers the only Virtual Customer Engagement platform for the automotive industry, announced today the results of a new study it conducted with partner RXA, a leading international applied artificial\u00a0intelligence and data science company. The study examined 18 months of sales history across 1,180 automotive dealers \u2013 data on 7.4M U.S. consumers \u2013 to determine what impact Digital Retailing plus Lifecycle Marketing has on auto sales. Digital Retailing enables buyers to purchase a vehicle any way they want, including completely online. Lifecycle Marketing means marketing to buyers throughout their purchase lifecycle \u2013 from research through purchase &hellip; Continue reading \"New Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\/","og_site_name":"Market Newsdesk","article_published_time":"2020-11-18T18:30:17+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODYxMCMzODM0MTE4IzIwOTA2NDA=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"New Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers","datePublished":"2020-11-18T18:30:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\/"},"wordCount":578,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODYxMCMzODM0MTE4IzIwOTA2NDA=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/new-outsell-and-rxa-annual-analytics-study-finds-that-digital-retailing-plus-lifecycle-marketing-leads-to-76-percent-increase-in-influenced-sales-for-first-time-dealership-buyers\/","name":"New Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers - 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