{"id":384266,"date":"2020-11-18T12:05:46","date_gmt":"2020-11-18T17:05:46","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=384266"},"modified":"2020-11-18T12:05:46","modified_gmt":"2020-11-18T17:05:46","slug":"sweet-relief-and-acoustik-attak-team-up-to-help-artists","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sweet-relief-and-acoustik-attak-team-up-to-help-artists\/","title":{"rendered":"Sweet Relief and Acoustik Attak Team Up to Help Artists"},"content":{"rendered":"

\nThe fund that looks out for artists and the revolutionary guitar pick inventor will raise money for music industry members hit hard by COVID-19
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Los Angeles, CA, Nov. 18, 2020 (GLOBE NEWSWIRE) — Acoustik Attak<\/strong> announced a partnership with Sweet Relief Musicians Fund<\/strong>, maker of the innovative Attak and Ambush guitar picks. Sweet Relief agreed to the partnership after vetting the new invention with its guitar and bass-playing supporters.<\/p>\n

The arrangement provides a discount code for 25% off retail on the new picks. Even better, 25% of the sale goes straight to Sweet Relief to support its mission to give financial assistance to artists and music industry workers struggling to make ends meet, including those affected by COVID-19. (See full details here<\/a>).<\/p>\n

Sweet Relief, founded by singer-songwriter Victoria Williams<\/strong> in 1993, counts hundreds of iconic artists and musicians among its supporters. Some of the most important live music promoters, instrument makers and stores support the 501 c3 charity as well. All of whom have come together to help support thousands of artists and music industry professionals since inception.<\/p>\n

\u201cWe\u2019re excited to partner with Acoustik Attak, these guys are true music lovers and they\u2019ve created something very special with their genius guitar picks,\u201d said Aric Steinberg, EVP of Artist Relations & Development<\/strong>. \u201cWe\u2019re grateful to be included in this campaign to help even more artists and music industry professionals who are in desperate financial need due to illness, injury or COVID-19 related job loss.”<\/p>\n

Acoustik Attak\u2019s slogan is \u201cSound Meets Science\u201d and its guitar and bass picks feature patent-pending sets of ridges, bumps and diamonds on the tips which create multiple strikes in rapid succession on the strings, enhance harmonics, and add much more depth to your sound. The company was founded by two musicians and entrepreneurs, Michael DePietro<\/strong> and Mark Labbe<\/strong>, who studied the history of picks and their patents, and worked through hundreds of 3D printed prototypes before finding the right configurations and materials. The test team of professional guitarists and producers included Brian Goss<\/strong>, Keith Dover<\/strong>, Ed Grossman<\/strong> and Grammy award-winning sound engineer Jason Mariani,\u00a0<\/strong>who said, \u201cAttak Piks actually brighten the sound of a guitar or bass without having to go through an equalizer. It’s such a cool and straight-forward design that it’s surprising no one thought of it before.\u201d The team all agreed that beyond creating a simple add-on effect, the multiple strikes on the strings gave a new sonic dimension to their actual playing.<\/p>\n

\u201cThe Acoustik Attak test team has worked with everyone from Mumford & Sons to Guns N\u2019 Roses. They went into the lab to shred,\u201d said Michael DePietro, co-inventor and CEO of Acoustik Attak<\/strong>. \u201cWhen our picks impressed them, we knew we\u2019d made the first real change in picks in 100 years. Now with Sweet Relief we\u2019re making this even more meaningful, by helping people in the music industry hit hard by these times.\u201d<\/p>\n

Learn more about the partnership between Sweet Relief and Acoustik Attak here<\/a>.\u00a0<\/p>\n

To get involved with Sweet Relief and its programs go to SweetRelief.org<\/a>.<\/p>\n

To see Attak picks in action, and to place orders, go to AttakPiks.com<\/a>.\u00a0<\/p>\n

For photos and more info about Acoustik Attak or its partnership with Sweet Relief contact:\u00a0owen@thoughtgangmedia<\/a><\/p>\n

For enquiries about Sweet Relief contact: aric@sweetrelief.org<\/a><\/p>\n

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