{"id":384151,"date":"2020-11-18T10:03:15","date_gmt":"2020-11-18T15:03:15","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=384151"},"modified":"2020-11-18T10:03:15","modified_gmt":"2020-11-18T15:03:15","slug":"mediaocean-launches-new-tools-for-local-tv-planning-and-optimization","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\/","title":{"rendered":"Mediaocean Launches New Tools for Local TV Planning and Optimization"},"content":{"rendered":"<h2>\nExpanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"start\">NEW YORK, Nov.  18, 2020  (GLOBE NEWSWIRE) &#8212; Mediaocean, the mission-critical platform for omnichannel advertising, today announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean\u2019s industry-leading Prisma product and integrated with the company\u2019s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments.<\/p>\n<p align=\"start\">\u201cFor most brands and agencies, local TV remains a unique channel driven by specialized teams of buyers and planners. With all the convergence underway across TV and video, it\u2019s our role to standardize workflow across channels and enable truly omnichannel advertising strategies,\u201d said Anupam Gupta, Chief Product Officer at Mediaocean. \u201cThe same forces driving innovation and automation in national broadcast are coming for local, and we\u2019re excited to help planners and buyers improve efficiency and performance today while preparing for that imminent future.\u201d<\/p>\n<p align=\"start\">\u201cWe\u2019ve worked with Mediaocean over 20 years, they are essential for our local team\u2019s planning and buying workflow,\u201d said Nicole Torres, SVP, Managing Director of Local Audio Video Investment at Havas Media. \u201cWe are super excited for the new planning and automation tools in Prisma and look forward to Mediaocean\u2019s continued evolution of its cross-channel media management.\u201d<\/p>\n<p align=\"start\">All Mediaocean clients using Spectra or Prisma will have access to two new major capabilities for local TV:<\/p>\n<p align=\"start\">\n        <strong>Pre-buy:<\/strong> Historically tasks like gathering avails and negotiating rates with stations, optimizing schedules across brands or promotions, and comparing various plan scenarios have been performed manually. In recent years buyers have started to leverage point solutions that are disconnected from buying and billing systems, creating more fragmentation and challenges for buyers. Mediaocean helps buyers automate manual pre-buy tasks, leverage historical and predictive intelligence, and integrate planning with buying and billing.<\/p>\n<p align=\"start\">\n        <strong>Performance Management:<\/strong> Buyers also spend hours of time every week manually posting predicted vs. actual performance. And because final numbers are based on Nielsen\u2019s reporting, buyers have traditionally had little transparency into how buys are performing while the campaign is still running. Mediaocean automates the posting process, pulling air times from WideOrbit and PremiumMedia360, then marrying them with Nielsen overnight data to show buyers how their spots are pacing on a daily basis.<\/p>\n<p align=\"start\">\n        <strong>About Mediaocean <\/strong><br \/>\n        <br \/> Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean employs 1,200 people across 20 global offices and is part of the Vista Equity Partners portfolio. Visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ZM0U_DFwTZ175nTs5rlPkxb6CBa89KF1H-M2I8PWDvSqRu2Ug0Eb9PcYUIOfTAv1laDiN71cWKD4jUaZYdsTtt901lD7LFDhnOk_8rDz8g8=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>www.mediaocean.com<\/u><\/a> for more information.<\/p>\n<p align=\"start\">Contact <br \/> Mona Khaldi <br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=THPfyo8l8_x5aTXJSjE288i6V2q0EHv65dMRjVc_1Yguk6JWu2DSKcrjNQtNBRRQoak5sOolEaAp5ul8aKcNWu0KhzzTeVQdp6tqOxDThr4=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Press@mediaocean.com<\/a>\u00a0<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODQ3MiMzODMzNjg0IzUwMDA3NDUxMw==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/fc3eb977-e58f-45d5-8ed3-c54ac7f7c783\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies NEW YORK, Nov. 18, 2020 (GLOBE NEWSWIRE) &#8212; Mediaocean, the mission-critical platform for omnichannel advertising, today announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean\u2019s industry-leading Prisma product and integrated with the company\u2019s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. \u201cFor most brands and agencies, local TV remains a unique channel driven by specialized teams of buyers and planners. With all the convergence underway across TV and video, it\u2019s our role to standardize workflow across channels and enable truly omnichannel advertising strategies,\u201d said Anupam Gupta, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mediaocean Launches New Tools for Local TV Planning and Optimization&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-384151","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mediaocean Launches New Tools for Local TV Planning and Optimization - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediaocean Launches New Tools for Local TV Planning and Optimization - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies NEW YORK, Nov. 18, 2020 (GLOBE NEWSWIRE) &#8212; Mediaocean, the mission-critical platform for omnichannel advertising, today announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean\u2019s industry-leading Prisma product and integrated with the company\u2019s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. \u201cFor most brands and agencies, local TV remains a unique channel driven by specialized teams of buyers and planners. With all the convergence underway across TV and video, it\u2019s our role to standardize workflow across channels and enable truly omnichannel advertising strategies,\u201d said Anupam Gupta, &hellip; Continue reading &quot;Mediaocean Launches New Tools for Local TV Planning and Optimization&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-18T15:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODQ3MiMzODMzNjg0IzUwMDA3NDUxMw==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Mediaocean Launches New Tools for Local TV Planning and Optimization\",\"datePublished\":\"2020-11-18T15:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\\\/\"},\"wordCount\":477,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA4ODQ3MiMzODMzNjg0IzUwMDA3NDUxMw==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\\\/\",\"name\":\"Mediaocean Launches New Tools for Local TV Planning and Optimization - 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Available in Mediaocean\u2019s industry-leading Prisma product and integrated with the company\u2019s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. \u201cFor most brands and agencies, local TV remains a unique channel driven by specialized teams of buyers and planners. With all the convergence underway across TV and video, it\u2019s our role to standardize workflow across channels and enable truly omnichannel advertising strategies,\u201d said Anupam Gupta, &hellip; Continue reading \"Mediaocean Launches New Tools for Local TV Planning and Optimization\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\/","og_site_name":"Market Newsdesk","article_published_time":"2020-11-18T15:03:15+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODQ3MiMzODMzNjg0IzUwMDA3NDUxMw==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Mediaocean Launches New Tools for Local TV Planning and Optimization","datePublished":"2020-11-18T15:03:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\/"},"wordCount":477,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4ODQ3MiMzODMzNjg0IzUwMDA3NDUxMw==","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaocean-launches-new-tools-for-local-tv-planning-and-optimization\/","name":"Mediaocean Launches New Tools for Local TV Planning and Optimization - 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