{"id":383719,"date":"2020-11-18T06:48:11","date_gmt":"2020-11-18T11:48:11","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=383719"},"modified":"2020-11-18T06:48:11","modified_gmt":"2020-11-18T11:48:11","slug":"comscore-research-captures-evolving-consumer-mobile-behavior","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-research-captures-evolving-consumer-mobile-behavior\/","title":{"rendered":"Comscore Research Captures Evolving Consumer Mobile Behavior"},"content":{"rendered":"
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Time spent on mobile increased year-over-year despite on-the-go restrictions during COVID-19 pandemic<\/h2>\n

Total time spent viewing videos on mobile increased 65% from August 2017 to August 2020<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n RESTON, Va.<\/span>, Nov. 18, 2020<\/span> \/PRNewswire\/ —\u00a0As consumers around the world spend more time online, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, reveals increasing engagement levels on mobile devices as online categories affected by the COVID-19 pandemic begin to recover and digital video consumption rises.\u00a0 <\/p>\n

This research comes from Comscore’s 2020 Global State of Mobile report, which uses Comscore’s mobile and multi-platform data to explore mobile trends and behaviors and the impact of COVID-19 on brands and online categories on mobile across 25 countries. <\/p>\n

“Due to the pandemic and subsequent lockdowns, we have seen a major shift in where consumers are spending their time on mobile,” said Andrea Sangalli<\/span>, Product Management Analyst, International Markets, Comscore. “When the height of the initial lockdowns peaked in April 2020<\/span>, audiences shifted their focus to more local issues, like politics, which saw a 60% increase in unique visitors from August 2019<\/span> to April 2020<\/span>. However, we have started to see a rebound in affected categories between April 2020<\/span> and August 2020<\/span> as lockdowns were eased: unique visitors to the hotel\/resort and home sharing category dropped by 59% from August 2019<\/span> to April 2020<\/span> but increased 65% from April 2020<\/span> to August 2020<\/span>.”<\/p>\n

“Not only are we seeing an impact on category visitation, we are also seeing an increase in mobile video consumption across the U.S.,” said Kelly Lewis<\/span>, Product Manager, Digital Audience, Comscore. “With the explosion of streaming service choices and user generated short-form video in the past few years, we found the total time spent viewing videos on mobile increased 65% from August 2017<\/span> to August 2020<\/span>. In fact, mobile video growth actually outpaced desktop growth, which saw an increase of 21% over the same time period. We expect mobile video consumption to maintain its strong platform position in the years to come.”<\/p>\n

Other key findings from the State of Mobile report include: <\/p>\n