{"id":383323,"date":"2020-11-17T13:29:51","date_gmt":"2020-11-17T18:29:51","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=383323"},"modified":"2020-11-17T13:29:51","modified_gmt":"2020-11-17T18:29:51","slug":"forddirect-selects-dealer-inspire-as-a-preferred-digital-advertising-provider","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/forddirect-selects-dealer-inspire-as-a-preferred-digital-advertising-provider\/","title":{"rendered":"FordDirect Selects Dealer Inspire\u00ae as a Preferred Digital Advertising Provider"},"content":{"rendered":"
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Automotive technology provider to enable Ford dealers with innovative solutions that drive advertising efficiency, profitability and sales.<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n NAPERVILLE, Ill.<\/span>, Nov. 17, 2020<\/span> \/PRNewswire\/ —\u00a0Dealer Inspire <\/a>(DI), a Cars.com Inc. (NYSE: CARS) company that provides disruptive technology and digital advertising solutions to the automotive industry, announced today a new OEM partnership agreement with FordDirect. The partnership marks DI’s 30th certified OEM program to date.<\/p>\n

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DI has been selected by FordDirect as a preferred digital advertising provider for its US-based Ford dealerships, who are now eligible for DI’s full suite of connected digital marketing\u00a0services and advanced reporting technology. <\/p>\n

“We are proud to partner with FordDirect and excited to help more Ford dealers drive their business with innovative advertising technology,” said Joe Chura<\/span>, CEO and co-founder of Dealer Inspire and a former Ford dealer himself. “Local dealerships need digital solutions that drive operational efficiencies across their business and enable them to meet shoppers where they are in a rapidly changing environment. We are here to help Ford dealers better compete for market share through a data-driven, digital-first approach.”<\/p>\n

DI’s suite of solutions work seamlessly together to drive traffic and qualified leads to a dealer’s digital and physical showroom.\u00a0By deploying DI’s fully connected strategy, which also includes the ability to leverage Cars.com’s first party audience data of pure, in-market car shoppers across channels, dealers can influence customers through each touchpoint in the buying journey. <\/p>\n

Some of DI’s digital advertising solutions include:<\/p>\n