{"id":383163,"date":"2020-11-17T10:10:46","date_gmt":"2020-11-17T15:10:46","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=383163"},"modified":"2020-11-17T10:10:46","modified_gmt":"2020-11-17T15:10:46","slug":"nutritional-products-internationals-kenneth-e-collins-works-network-of-retail-contacts-for-npi-clients","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nutritional-products-internationals-kenneth-e-collins-works-network-of-retail-contacts-for-npi-clients\/","title":{"rendered":"Nutritional Products International\u2019s Kenneth E. Collins Works Network of Retail Contacts for NPI Clients"},"content":{"rendered":"

\nNPI CEO Mitch Gould Hires Collins Who Previously Worked as Director of Sales for Glanbia Performance Nutrition, the World\u2019s Largest Sports Nutrition Company in the World
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PALM BEACH, FL, Nov. 17, 2020 (GLOBE NEWSWIRE) — Kenneth E. Collins<\/a>, Nutritional Products International\u2019s<\/a> new Executive Vice President, is at work reaching out to retail buyers throughout the United States.<\/p>\n

When Mitch Gould<\/a>, founder and CEO of NPI, recently hired Collins, he knew Collins had a powerhouse retail Rolodex.<\/p>\n

\u201cKen has worked for more than two decades in the sports nutrition and consumer goods industries,\u201d Gould said. \u201cDuring that time, Ken has built a stellar reputation and a nationwide network of retail contacts.\u201d<\/p>\n

Collins comes to NPI after five years as director of sales for Glanbia Performance Nutrition, the largest sports nutrition company in the world, and, before that, 15 years at Muscle Foods USA in top sales, purchasing, and operations positions.<\/p>\n

\u201cNPI has a portfolio of innovative health and wellness clients who are bringing their products to the American market,\u201d Collins said. \u201cBecause of my years in the industry, I can introduce our clients to buyers from major retail outlets. The products that our clients have developed, however, sell themselves. I am just a retail matchmaker.\u201d<\/p>\n

NPI\u00a0is a one-stop global brand marketing company for health, wellness, and beauty companies. The Boca-Raton-based company works with domestic and international brands that want to expand their presence in the United States or enter the world\u2019s major consumer market for the first time. NPI provides expertise regarding U.S. Custom and FDA regulations, logistics, sales professionals, and a marketing team for its clients.<\/p>\n

The competitive advantage at NPI is Gould\u2019s proprietary\u00a0\u201cEvolution of Distribution\u201d system that brings together all the services companies need to succeed in the U.S.<\/p>\n

Collins and Gould have a shared history.<\/p>\n

\u201cKen and I worked together when NPI President Jeff Fernandez was a buyer for Amazon,\u201d Gould said.<\/p>\n

Back then, Fernandez was starting Amazon\u2019s new health and wellness category when the online giant was only selling books and electronics.<\/p>\n

\u201cKen and I had contacts with more than 200 sports nutrition brands,\u201d Gould said. \u201cJeff was looking for quality brands, and we provided them to him.\u201d<\/p>\n

Gould said Collins now will use his experience to benefit NPI clients.<\/p>\n

\u201cWe represent health and wellness brands from the four corners of the world,\u201d Gould said. \u201cOur clients have developed the most innovative products on the market today. With retail professionals like Ken and Jeff, our clients are in expert hands.\u201d<\/p>\n

For more information, visit Nutritional Products International<\/a> online.<\/p>\n

\n MORE ON NPI AND ITS FOUNDER<\/strong>\n <\/p>\n

NPI is a privately-held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.<\/p>\n

Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional. Gould developed the “Evolution of Distribution” platform, which provides domestic and international product manufacturers with the sales, marketing, and product distribution expertise required to succeed in the world’s largest market \u2014 the United States. Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.<\/p>\n

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