{"id":383129,"date":"2020-11-17T09:53:45","date_gmt":"2020-11-17T14:53:45","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=383129"},"modified":"2020-11-17T09:53:45","modified_gmt":"2020-11-17T14:53:45","slug":"flavorman-creates-drink-capturing-2020-in-beverage-form","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/flavorman-creates-drink-capturing-2020-in-beverage-form\/","title":{"rendered":"FLAVORMAN CREATES DRINK CAPTURING 2020 IN BEVERAGE FORM"},"content":{"rendered":"

\nBeverage Developer Explores “If 2020 Was A Drink” Concept
\n<\/h2>\n
\n

LOUISVILLE, KY, Nov. 17, 2020 (GLOBE NEWSWIRE) — If 2020 was a drink, what would it taste like? Experts at Flavorman, a Louisville, KY-based beverage development company, got together to find out.<\/p>\n

\u201cIt\u2019s been an exceptionally challenging year for everyone, so in an effort to spread some positivity, we wanted to do something fun,\u201d says David Dafoe, Founder & CEO. \u201cAs beverage architects, we\u2019re always looking for ways to challenge our creativity, so we thought\u2014 let\u2019s make 2020 into a beverage.\u201d<\/p>\n

The commemorative drink was inspired by 4 themes from the year: seeking comfort, a global consciousness around health, the power of hope, and of course, the unpredictable series of events that have defined this historic period.<\/p>\n

With plenty of reasons to seek out comfort without <\/i>compromising on health Flavorman decided to create a mocktail. Free from the occasional side effects of alcohol, the mocktail allows for guiltless indulgence (though given the circumstances, a shot or two of the real stuff would make an understandable addition).<\/p>\n

Pairing their knowledge of flavor trends with attention to health, the experts also chose pink grapefruit flavor for its tart taste and boost of immunity; but grapefruit can leave a bitter taste in your mouth, just like the year 2020. Flavorman sought to \u201cmask\u201d that by pairing it with a sweet, silky honey\u2014 a reminder that life is sweet. Together, the bittersweet combination provides a bright, uplifting profile to mirror the sense of hope which has carried us through every challenge faced this year.<\/p>\n

Of course, writing off 2020 as simply \u201cbittersweet\u201d just wouldn\u2019t cut it. After a series of absurdly unfortunate events\u2014 wildfires triggered by gender reveal parties, murder hornets, a toilet paper shortage, to name a few\u2014 Flavorman had plenty of inspiration to draw from. To summarize the overwhelmingly harsh realities of this dumpster fire of a year, they ultimately added a smokey, spicy ginger to the flavor profile.<\/p>\n

Mirroring the unusual circumstances, the drink\u2019s label is positioned upside down on the can, just like the year 2020. When poured, its color is revealed as a gaudy orange because\u2014 well, that one\u2019s obvious\u2014 and if that\u2019s not enough to give you gas, then the drink\u2019s carbonation surely will.<\/p>\n

\u201cI think the team did a great job. The drink offers a playful snapshot\u2014 a time capsule\u2014 of 2020 in beverage form,\u201d says Dafoe. \u201cThis last year has disrupted our world in ways we couldn\u2019t have predicted, but it\u2019s also proven our ability to adapt, innovate, and find creative solutions to keep powering forward. That\u2019s something we can all celebrate.\u201d<\/p>\n

The special drink is being produced in a limited run at Flavorman\u2019s manufacturing facility in Louisville, KY. The company plans to use it to toast the new year.<\/p>\n

\n
\n Pictures: <\/b>Visit this link<\/a>; photos courtesy of Flavorman<\/em>\n <\/p>\n

\n

\n ABOUT FLAVORMAN:<\/b>\n <\/p>\n

\n Founded by David Dafoe in 1992, Flavorman is a custom beverage development company located in the heart of Bourbon country. Flavorman works with companies and entrepreneurs\u2014 big and small \u2014to develop everything from energy drinks to flavored spirits and more. With almost 30 years in the industry and almost 70,000 beverage formulations, Flavorman has helped create thousands of household staples and iconic brands that have defined generations \u2013 and changed what the world is drinking. For more information, visit <\/i>
\n
\n www.flavorman.com<\/i>
\n <\/a>\n <\/p>\n


\n
\n \n <\/div>\n

\n
Rachel Knowles\r\nFlavorman\r\n(502) 383-9953\r\nrachel@flavorman.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Beverage Developer Explores “If 2020 Was A Drink” Concept LOUISVILLE, KY, Nov. 17, 2020 (GLOBE NEWSWIRE) — If 2020 was a drink, what would it taste like? Experts at Flavorman, a Louisville, KY-based beverage development company, got together to find out. \u201cIt\u2019s been an exceptionally challenging year for everyone, so in an effort to spread some positivity, we wanted to do something fun,\u201d says David Dafoe, Founder & CEO. \u201cAs beverage architects, we\u2019re always looking for ways to challenge our creativity, so we thought\u2014 let\u2019s make 2020 into a beverage.\u201d The commemorative drink was inspired by 4 themes from the year: seeking comfort, a global consciousness around health, the power of hope, and of course, the unpredictable series of events … <\/p>\n
Continue reading “FLAVORMAN CREATES DRINK CAPTURING 2020 IN BEVERAGE FORM”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-383129","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nFLAVORMAN CREATES DRINK CAPTURING 2020 IN BEVERAGE FORM - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/flavorman-creates-drink-capturing-2020-in-beverage-form\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FLAVORMAN CREATES DRINK CAPTURING 2020 IN BEVERAGE FORM - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Beverage Developer Explores “If 2020 Was A Drink” Concept LOUISVILLE, KY, Nov. 17, 2020 (GLOBE NEWSWIRE) — If 2020 was a drink, what would it taste like? Experts at Flavorman, a Louisville, KY-based beverage development company, got together to find out. \u201cIt\u2019s been an exceptionally challenging year for everyone, so in an effort to spread some positivity, we wanted to do something fun,\u201d says David Dafoe, Founder & CEO. \u201cAs beverage architects, we\u2019re always looking for ways to challenge our creativity, so we thought\u2014 let\u2019s make 2020 into a beverage.\u201d The commemorative drink was inspired by 4 themes from the year: seeking comfort, a global consciousness around health, the power of hope, and of course, the unpredictable series of events … Continue reading "FLAVORMAN CREATES DRINK CAPTURING 2020 IN BEVERAGE FORM"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/flavorman-creates-drink-capturing-2020-in-beverage-form\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T14:53:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4Nzc1MiMzODMxNzUyIzIyMDUxNjI=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/flavorman-creates-drink-capturing-2020-in-beverage-form\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/flavorman-creates-drink-capturing-2020-in-beverage-form\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"FLAVORMAN CREATES DRINK CAPTURING 2020 IN BEVERAGE FORM\",\"datePublished\":\"2020-11-17T14:53:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/flavorman-creates-drink-capturing-2020-in-beverage-form\\\/\"},\"wordCount\":560,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/flavorman-creates-drink-capturing-2020-in-beverage-form\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA4Nzc1MiMzODMxNzUyIzIyMDUxNjI=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/flavorman-creates-drink-capturing-2020-in-beverage-form\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/flavorman-creates-drink-capturing-2020-in-beverage-form\\\/\",\"name\":\"FLAVORMAN CREATES DRINK CAPTURING 2020 IN BEVERAGE FORM - 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