{"id":383009,"date":"2020-11-17T09:03:25","date_gmt":"2020-11-17T14:03:25","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=383009"},"modified":"2020-11-17T09:03:25","modified_gmt":"2020-11-17T14:03:25","slug":"tremor-videos-self-service-dsp-leads-with-substantial-growth-of-650-in-ad-spend-yoy","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/tremor-videos-self-service-dsp-leads-with-substantial-growth-of-650-in-ad-spend-yoy\/","title":{"rendered":"Tremor Video\u2019s Self-Service DSP Leads With Substantial Growth of 650% in Ad Spend YOY"},"content":{"rendered":"

\nIn Contrast to Industry Slow-Down, Advertisers Increasingly Leveraging Tremor Video\u2019s Technology to Execute Campaigns With Efficiency and Flexibility
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NEW YORK, Nov. 17, 2020 (GLOBE NEWSWIRE) — Tremor Video<\/u><\/a>, the leading programmatic video platform, today announced that the number of clients using its self-service DSP has more than doubled and self-service ad spend has increased by 650% since Q3 2019. Following Tremor Video\u2019s investment in platform enhancements, increasing advertiser demand has reinforced the company\u2019s DSP as an efficient, flexible and streamlined platform to execute ads across all screens and devices. New enhancements include quick and bulk editing tools and programmatic guarantees, which enable direct 1:1 deals with publishers.<\/p>\n

Overall, digital ad spend has slowed down (forecasted to increase 1.7% in 2020<\/a>), which makes this growth exceptionally significant with revenue generated by Tremor Video\u2019s self-service DSP forecasted to increase by 557%<\/a> in Q3 2020. In addition to increased advertiser engagement with Tremor Video\u2019s connected TV (CTV) and automatic content recognition (ACR) offerings, the integration of sister brand Unruly is one of the main drivers of growth — combining the supply footprints, which includes over 3,000 direct premium publisher partnerships.<\/p>\n

As advertisers continue to invest in video across all screens, Tremor Video\u2019s self-service DSP delivers end-to-end benefits by providing tools for easy activation and quick changes, bidding logic that delivers key performance outcomes, access to differentiated audience data and exclusive high-quality supply. Additionally, Tremor Video has seen a rise in retailers and direct-to-consumer (DTC) brands leveraging the platform to seize on the e-commerce momentum as consumers increasingly shop online as a pandemic safety precaution.<\/p>\n

\u201cTremor Video\u2019s self-service DSP allows us to be an even stronger partner for our brand clients by ensuring their ad campaigns reach the most highly-targeted audience possible,\u201d said Tim Lathrop, Digital Director at Mediassociates. \u201cIt affords us a greater sense of ownership over these campaigns, while helping us execute more efficiently and providing key insights we can use to optimize performance, all in an easy-to-use platform.\u201d<\/p>\n

Key benefits of Tremor Video\u2019s self-service DSP include:<\/p>\n