{"id":383002,"date":"2020-11-17T09:03:24","date_gmt":"2020-11-17T14:03:24","guid":{"rendered":"http:\/\/www.marketnewsdesk.com\/?p=383002"},"modified":"2020-11-17T09:03:24","modified_gmt":"2020-11-17T14:03:24","slug":"facebook-ad-metrics-remained-mostly-stable-through-tumultuous-2020-according-to-new-whitepaper-from-aisle-rocket","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-ad-metrics-remained-mostly-stable-through-tumultuous-2020-according-to-new-whitepaper-from-aisle-rocket\/","title":{"rendered":"Facebook Ad Metrics Remained Mostly Stable Through Tumultuous 2020 According to New Whitepaper from Aisle Rocket"},"content":{"rendered":"<h2>\nNew Report Analyzes Facebook Advertising During the Pandemic and Social Unrest<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">CHICAGO, Nov.  17, 2020  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=AQeuY_1vslRnKahChoEyjfK4FxjMYtrJ2_VG-LvKEdlJU-TVImdWCKynF9qj0p13t8hKjUDIVw3Z7Nh7WZBH9Q==\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><strong><u>Aisle Rocket<\/u><\/strong><\/a><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=RSAr4dWvVeUXRJEe4GpiE1mg71_rrkmUryX8eeEIOoBAVzoZk1C1lH7R-Hnzm4Qn\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>,<\/u><\/a> a growth-driven marketing agency that unifies creative services, data, and technology to drive results, announced today the launch of its latest white paper, <em>A Summer Like No Other: Tracking the Disruption of 2020 Through Facebook Advertising Metrics T<\/em><em>racking the Social Media.<\/em><\/p>\n<p>\n        <em>A Summer Like No Other <\/em>examines Facebook ad metrics from the start of the pandemic through 2020\u2019s summer of protests and uncertainty. It shows that Facebook\u2019s ad operations took a significant hit at the beginning of the pandemic before eventually leveling out. The report\u2019s findings include:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>March &#8211; May: <\/strong>During the initial lockdown, Facebook saw commercial activity ceased altogether and pricing metrics fell along with the stock market.<\/li>\n<li>\n          <strong>June &#8211; July: <\/strong>Global brands shifted their creative to voice solidarity with the Black Lives Matter (BLM) protests and with the Black community. Historical modeling lost some of its usefulness because consumer behavior had diverged so dramatically.<\/li>\n<li>\n          <strong>July &#8211; August: <\/strong>During the Facebook boycott, ad metrics didn\u2019t see the same impact as it did during the pandemic and BLM protests. <\/li>\n<\/ul>\n<p>\u201cSocial media advertising has seen so much fluctuation during the pandemic, but we\u2019ve learned that Facebook advertising remains resilient in the face of economic disruption and social unrest,\u201d said Noah Freeman, Aisle Rocket\u2019s Head of Product. \u201cMany people rely on social media to be close in a socially distant world and advertisers will continue to get in front of audiences through Facebook.\u201d<\/p>\n<p>Overall, the whitepaper shows that Facebook has remained resilient throughout the changes in consumer behavior during the pandemic. In reality, the Facebook ad marketplace mirrored the stock market during the summer of 2020, suffering a massive initial shock amidst deep uncertainty that gave way to a strong recovery.<\/p>\n<p>\u201cFacebook continues to provide strong returns on marketing dollars, despite the pandemic,\u201d said Ross Shelleman, CEO of Aisle Rocket. \u201cWhile a diversified media mix is always important, our particular expertise in Facebook advertising has delivered real value for our clients throughout the disruption of 2020.\u201d<\/p>\n<p>To view Aisle Rocket&#8217;s <em>A Summer Like No Other: Tracking the Disruption of 2020 Through Facebook Advertising Metrics Tracking the Social Media<\/em> whitepaper, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=j6aYt5De20nGwJfI-oK7fekiyP3EqY2rSNffiTit2DCUkIrtce18kddvaSaVPxfZL3JaD5Obsx-B3Iqyc-sntmXespLu6FxAxjFDuAbeqzSyKL258jUU-Pzwox1c5By3\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>click here<\/u><\/a>. For more information, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=AQeuY_1vslRnKahChoEyjXAnsSoLSrzZ-5jenepUq1DhC1adbtLDAEyH4ugN_uMjQ8NWz_zubAHHE5J3ocXU3lnw2bq1t_lw208remy5l_U=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><u>Aisle Rocket\u2019s website<\/u><\/a>.<\/p>\n<p>\n        <strong>About Aisle Rocket<\/strong>\n      <\/p>\n<p>Aisle Rocket is a new kind of agency, focused entirely on delivering results. By unifying marketing and creative services backed by data and technology, Aisle Rocket drives revenue through best-in-class creative, e-commerce and media execution. Aisle Rocket\u2019s managed Customer Data Platform (CDP) harnesses a brand\u2019s 1st-party data to inform omnichannel online and offline media campaigns, supported by world-class creative, content, and UX.<\/p>\n<p>\n        <strong>Media Contact<\/strong><br \/>\n        <br \/>\n        <u><br \/>\n          <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=PWCeBPSFnETgmIhG5pnEiputtEu6AvnhKX83Taqqd1itxkSsybH45afrXqwX_2E8ILNmiYtck1_E0vjtVxjxlZiIRzCvBrMVJqoAFMD7PzM=\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">press@aislerocket.com<\/a><br \/>\n        <\/u>\n      <\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4NzY4NCMzODMxNTMxIzUwMDA3MjMzNw==\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/fe515443-75cc-452b-9e34-e8b1670de50a\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Report Analyzes Facebook Advertising During the Pandemic and Social Unrest CHICAGO, Nov. 17, 2020 (GLOBE NEWSWIRE) &#8212; Aisle Rocket, a growth-driven marketing agency that unifies creative services, data, and technology to drive results, announced today the launch of its latest white paper, A Summer Like No Other: Tracking the Disruption of 2020 Through Facebook Advertising Metrics Tracking the Social Media. A Summer Like No Other examines Facebook ad metrics from the start of the pandemic through 2020\u2019s summer of protests and uncertainty. It shows that Facebook\u2019s ad operations took a significant hit at the beginning of the pandemic before eventually leveling out. The report\u2019s findings include: March &#8211; May: During the initial lockdown, Facebook saw commercial activity ceased altogether &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-ad-metrics-remained-mostly-stable-through-tumultuous-2020-according-to-new-whitepaper-from-aisle-rocket\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Facebook Ad Metrics Remained Mostly Stable Through Tumultuous 2020 According to New Whitepaper from Aisle Rocket&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-383002","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Ad Metrics Remained Mostly Stable Through Tumultuous 2020 According to New Whitepaper from Aisle Rocket - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-ad-metrics-remained-mostly-stable-through-tumultuous-2020-according-to-new-whitepaper-from-aisle-rocket\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ad Metrics Remained Mostly Stable Through Tumultuous 2020 According to New Whitepaper from Aisle Rocket - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New Report Analyzes Facebook Advertising During the Pandemic and Social Unrest CHICAGO, Nov. 17, 2020 (GLOBE NEWSWIRE) &#8212; Aisle Rocket, a growth-driven marketing agency that unifies creative services, data, and technology to drive results, announced today the launch of its latest white paper, A Summer Like No Other: Tracking the Disruption of 2020 Through Facebook Advertising Metrics Tracking the Social Media. A Summer Like No Other examines Facebook ad metrics from the start of the pandemic through 2020\u2019s summer of protests and uncertainty. It shows that Facebook\u2019s ad operations took a significant hit at the beginning of the pandemic before eventually leveling out. The report\u2019s findings include: March &#8211; May: During the initial lockdown, Facebook saw commercial activity ceased altogether &hellip; Continue reading &quot;Facebook Ad Metrics Remained Mostly Stable Through Tumultuous 2020 According to New Whitepaper from Aisle Rocket&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/facebook-ad-metrics-remained-mostly-stable-through-tumultuous-2020-according-to-new-whitepaper-from-aisle-rocket\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T14:03:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODA4NzY4NCMzODMxNTMxIzUwMDA3MjMzNw==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/facebook-ad-metrics-remained-mostly-stable-through-tumultuous-2020-according-to-new-whitepaper-from-aisle-rocket\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/facebook-ad-metrics-remained-mostly-stable-through-tumultuous-2020-according-to-new-whitepaper-from-aisle-rocket\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Facebook Ad Metrics Remained Mostly Stable Through Tumultuous 2020 According to New Whitepaper from Aisle Rocket\",\"datePublished\":\"2020-11-17T14:03:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/facebook-ad-metrics-remained-mostly-stable-through-tumultuous-2020-according-to-new-whitepaper-from-aisle-rocket\\\/\"},\"wordCount\":465,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/facebook-ad-metrics-remained-mostly-stable-through-tumultuous-2020-according-to-new-whitepaper-from-aisle-rocket\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODA4NzY4NCMzODMxNTMxIzUwMDA3MjMzNw==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/facebook-ad-metrics-remained-mostly-stable-through-tumultuous-2020-according-to-new-whitepaper-from-aisle-rocket\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/facebook-ad-metrics-remained-mostly-stable-through-tumultuous-2020-according-to-new-whitepaper-from-aisle-rocket\\\/\",\"name\":\"Facebook Ad Metrics Remained Mostly Stable Through Tumultuous 2020 According to New Whitepaper from Aisle Rocket - 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A Summer Like No Other examines Facebook ad metrics from the start of the pandemic through 2020\u2019s summer of protests and uncertainty. It shows that Facebook\u2019s ad operations took a significant hit at the beginning of the pandemic before eventually leveling out. 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